Director, Global Events & Experiences

• Jan 2023 - Present

Director, Experiential Marketing

• Sep 2021 - Jul 2022

• Developed strategy for the company, which included creating a purposeful targeted approach in identifying which conferences to attend with a focus on generating MQLs to fill the upper sales funnel, as well as providing guidance on planning and executing sponsorships to create a best-in-class on-site attendee experience for association conferences / tradeshows. • Applied ROI model to limit sponsorship over-spend and maximize brand effectiveness. • Built out strategy for engaging clients and prospects in the virtual space for two separate product lines, resulting in winning multiple new clients within one year. • Successfully managed on-site logistics for the team. Show less

Director, Global Events & Experiential Marketing

• Sep 2019 - Sep 2021

• Established conference strategy and calendar - Worked with associates in multiple countries to adapt strategy to align with culture and geo differences. • Redefined “President’s Club” incentive experience focused on attendee experiences from start to finish. • Engaged with content team to build out content / speakers for monthly webinar series. • Assisted in rebrand efforts and collaborated to bring brands to life. • Partnered with peers on the marketing team to assist with projects / programs once Covid hit - Content, Direct Mail, Email, and Competitive Analysis. Show less

Program Manager, Meetings & Events

• May 2013 - Sep 2019

• Types of programs: Incentive Travel, Town Hall, Franchise Convention, Sales Training, Operations Training, Sports Sponsorships, Off-Site Planning, Regional Road Show • Contracted and directed multiple 3rd party vendors / resources to execute on-site logistics. • Oversaw site selection process, narrowing a broad list to a specific geo, made strategic recommendations, and negotiated and secured contracts. • Effective communicator with C-Suite / Senior Leadership on setting and managing expectations. • Managed budgets to productivity standards, continuously improving ROI. Show less

Account Director

• Mar 2011 - May 2013

• Managed a cross-functional group that planned and executed client programs. • Process mapped client desired outcomes to develop program strategies and related tactics. • Managed creative teams responsible for graphic development and AV production design and execution. • Developed strategies and tactics that met and exceeded client ROI goals. • Created new business development in industry verticals to complement existing book of business. • Managed a cross-functional group that planned and executed client programs. • Process mapped client desired outcomes to develop program strategies and related tactics. • Managed creative teams responsible for graphic development and AV production design and execution. • Developed strategies and tactics that met and exceeded client ROI goals. • Created new business development in industry verticals to complement existing book of business.

Founder / Operator / Client Consulting

• Jun 2008 - Mar 2011

• Contract services handling various marketing and onsite logistics for multiple clients. • Develop marketing strategies and provide tactics list on how best to achieve those goals. • Provide campaign execution services. • Create comms plans for moving people in the sales funnel. • Managed the client relationship and acted as liaison for 3rd party in-person experiences. • Contract services handling various marketing and onsite logistics for multiple clients. • Develop marketing strategies and provide tactics list on how best to achieve those goals. • Provide campaign execution services. • Create comms plans for moving people in the sales funnel. • Managed the client relationship and acted as liaison for 3rd party in-person experiences.