Experience

Caring

• United States
• Information Services
• 100 - 200 Employee

• Director, Reviews Program & Marketing

  • Dec 2021 - Present

  Caring.com is the leading online destination for those seeking information and support as they care for aging parents, spouses, and other elderly loved ones. We equip seniors and their families to make better decisions, save time and money, and feel less alone — and less stressed — in finding and accessing senior living and senior care. We're also a trusted and valued source of new customer referrals to the Senior Living and Senior Care industries, from a portfolio of websites that includes Caring.com, SeniorHomes.com, PayingforSeniorCare.com, SeniorAdvice.com, and others. In my current role, I:* Lead and manage Caring.com's high-integrity consumer reviews program — including but not limited to training and supervising a team of reviews processors; supporting consumers in getting valid reviews published, while also supporting providers in responding to reviews; and providing expert insights about online reviews and reputation management through articles, webcasts, events and more* Lead and manage the annual Caring Stars award program, the first to recognize the best senior living communities and in-home care agencies nationwide based on consumer ratings and reviews https://www.caring.com/bestseniorliving* Develop and support news media and PR relationships — provide news, information, supporting resources, and customer service for journalists covering senior living, senior care, our organization and other relevant topics of interest*Co-manage Caring.com's social profiles Show less

• Director of Industry Marketing

  • Jan 2016 - Dec 2021

• Director of Social Community

  • Sep 2010 - Dec 2015



Education.com

• United States
• E-Learning Providers
• 1 - 100 Employee

• Community Manager

  • Feb 2009 - Aug 2010

  Managed the JustAsk Q&A forum (including expert participant recruitment and relations), social media marketing, website comments moderation, online customer service, member relations/TOS enforcement, and other online community engagement. Grew and managed a portfolio of Twitter profiles (increasing the organization's following ten-fold in six months organically), and oversaw their Facebook Fan Page (with 700% organic fan base growth in 2010). Helped Sales package and promote social marketing to online advertisers. Show less



Denise Graab Communications

• San Francisco Bay Area & New York

• Communications Consultant

  • Oct 2004 - Feb 2009

  Served a range of businesses and organizations, from major corporations to sole proprietorships. Produced marketing collateral and provided communications staff mentoring for a managed healthcare company with corporate and government clients, to build and manage their customer relationships, communicate their offering to multiple audiences, and advance their business communications objectives. Helped a transportation client get featured in local online press and celebrate a star employee, to support business growth and staff retention. Worked with three world-music artists and a business manager to book 20+ entertainment gigs, generate more than a dozen media coverage clips, and support album sales. Show less



Hi5

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Communications Director

  • Dec 2007 - Jun 2008

  Spearheaded communications campaigns and produced marketing materials for user growth, employee recruitment, app developer engagement, foreign government relations, and brand awareness within the U.S. market for the then #3 social network globally (with 65M unique visitors monthly to the platform at that time). Provided logistical and participant engagement support for successful 'hackathon' at Google HQ, and served as PR partner to Google for developer-related projects. Spearheaded communications campaigns and produced marketing materials for user growth, employee recruitment, app developer engagement, foreign government relations, and brand awareness within the U.S. market for the then #3 social network globally (with 65M unique visitors monthly to the platform at that time). Provided logistical and participant engagement support for successful 'hackathon' at Google HQ, and served as PR partner to Google for developer-related projects.



MetroFi

• Wireless Services
• 1 - 100 Employee

• Marketing Communications Director

  • Mar 2007 - Dec 2007

  Produced communications plans, executive articles, and marketing collateral for provider of municipal wireless broadband networks. Conceived and produced nation's first Free Wi-Fi Week (Concord, CA), with related content and local community events. Managed media relations, marketing communications, trade show participation, analyst briefings and municipal customer communications. Produced communications plans, executive articles, and marketing collateral for provider of municipal wireless broadband networks. Conceived and produced nation's first Free Wi-Fi Week (Concord, CA), with related content and local community events. Managed media relations, marketing communications, trade show participation, analyst briefings and municipal customer communications.



Lombok Times (PT Indo Media)

• Indonesia

• Editor-in-Chief & General Manager

  • Nov 2005 - May 2006

  Produced English-language monthly newspaper about Lombok, Indonesia news, culture, environment, history and tourism topics; also wrote for bi-monthly magazine, Villa & Yacht. Successfully managed seven direct reports, as well as a handful of freelance contributors. Represented the organization at government/business events, and supervised online and print advertising programs. Produced English-language monthly newspaper about Lombok, Indonesia news, culture, environment, history and tourism topics; also wrote for bi-monthly magazine, Villa & Yacht. Successfully managed seven direct reports, as well as a handful of freelance contributors. Represented the organization at government/business events, and supervised online and print advertising programs.



UnitedHealth Group

• Hospitals and Health Care
• 700 & Above Employee

• Internal Communications & Marketing Communications Manager

  • Dec 2000 - Sep 2004

  Provided strategy, messaging, and collateral for internal communications (including executive communications for organizational restructuring); managed intranet and led redesign project (launched award-winning site). Produced first-of-its-kind eating disorders conference bringing together managed care, physicians, families, and advocates. Crafted communications campaigns and materials (sell sheets, articles, presentations, flyers, website content); produced two company newsletters. Handled media relations; achieved quality coverage with trade, local and national media. Show less



Making Contact (aka International Media Project)

• United States
• Media Production
• 1 - 100 Employee

• Associate Producer & Women's Desk Coordinator

  • Jul 1996 - Sep 1998

  Conducted outreach to programming staff at radio stations across the country; doubled number of stations airing radio program about social, economic, and environmental issues. Helped establish the Women's Desk dedicated to programming about women's issues and engagement/collaboration with female leaders nationally and internationally. Conducted radio interviews and helped produce weekly radio magazine. Conducted outreach to programming staff at radio stations across the country; doubled number of stations airing radio program about social, economic, and environmental issues. Helped establish the Women's Desk dedicated to programming about women's issues and engagement/collaboration with female leaders nationally and internationally. Conducted radio interviews and helped produce weekly radio magazine.