Ashutosh Bhapkar

Senior Brand Manager at Digital Refresh Networks
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN
Skills

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Credentials

  • Microsoft Office using AI tools
    be10x.in
    Jul, 2023
    - Nov, 2024
  • Google AdWords Basics
    Google AdWords Certified
    Mar, 2017
    - Nov, 2024

Experience

  • Digital Refresh Networks
    • India
    • Advertising Services
    • 100 - 200 Employee
    • Senior Brand Manager
      • Mar 2022 - Present

      • Brand planning, strategy and management of key accounts of the agency in the healthcare, automobile, FMCG, stationery and home appliances categories • Worked on new pitches to increase revenue and upselling to existing brands • Coordinated with cross-functional teams for effective delivery of campaigns and projects • Introduced project management systems for efficient and smoother operations in the agency • Brand planning, strategy and management of key accounts of the agency in the healthcare, automobile, FMCG, stationery and home appliances categories • Worked on new pitches to increase revenue and upselling to existing brands • Coordinated with cross-functional teams for effective delivery of campaigns and projects • Introduced project management systems for efficient and smoother operations in the agency

  • IdeateLabs
    • India
    • Advertising Services
    • 100 - 200 Employee
    • Senior Brand Manager
      • Apr 2021 - Feb 2022

      • Proposed activities and proactive ideas to enhance billings over the budget specified by the client • Prepared monthly content strategies, influencer marketing plans, performance marketing plans, pitch proposals, public relations plans, reports and presentations • Planned and ensured the deliverables of the monthly retainer are on track, supervised creation of briefing documents • Developed and maintained strong account relationships to grow business, ensure customer satisfaction and loyalty Show less

  • Marketing Consultant
    • Freelance Marketing Consultant
      • Oct 2019 - Apr 2021

      • Assessed client’s business situation, proposed and executed marketing research, marketing plan, marketing strategies, brand management and lead generation plans to increase sales • Worked with B2B and B2C companies • Developed and managed digital strategies to improve client websites, online marketing strategies, social media campaigns, emailer and SMS campaigns • Assessed client’s business situation, proposed and executed marketing research, marketing plan, marketing strategies, brand management and lead generation plans to increase sales • Worked with B2B and B2C companies • Developed and managed digital strategies to improve client websites, online marketing strategies, social media campaigns, emailer and SMS campaigns

  • Nascent Info Technologies
    • India
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Account Manager, Digital Media Expert
      • Jul 2018 - Oct 2019

      • Developed and maintained strong account relationships to ensure customer satisfaction and loyalty • Prepared digital media plans, paid promotion plans, pitch proposals, campaign planning and management • Website management, content marketing, social media management, SEO, blogging, ORM • Developed and maintained strong account relationships to ensure customer satisfaction and loyalty • Prepared digital media plans, paid promotion plans, pitch proposals, campaign planning and management • Website management, content marketing, social media management, SEO, blogging, ORM

  • Marketing Consulting
    • Advertising Services
    • 1 - 100 Employee
    • Freelance Marketing Consultant
      • Oct 2016 - Jul 2018

      • Assessed client’s business situation, proposed and executed marketing research, marketing plan, marketing strategies, brand management and lead generation plans to increase sales • Worked with B2B and B2C companies • Developed and managed digital strategies to improve client websites, online marketing strategies, social media campaigns, emailer and SMS campaigns • Assessed client’s business situation, proposed and executed marketing research, marketing plan, marketing strategies, brand management and lead generation plans to increase sales • Worked with B2B and B2C companies • Developed and managed digital strategies to improve client websites, online marketing strategies, social media campaigns, emailer and SMS campaigns

  • Mahindra Holidays & Resorts India Limited
    • India
    • Hospitality
    • 700 & Above Employee
    • Assistant Marketing Manager
      • Mar 2016 - Oct 2016

      • Planned and implemented the marketing plan, minimizing the Cost Per Sale. Formulated marketing strategies for focus markets like Nagpur and Kolhapur • Recruiting, training and managing teams of marketing executives and promoters to ensure best sales conversion ratio through quality lead generation marketing activities • Responsible for corporate alliances, cross promotional activities, acquisitions and activations • Planned and implemented the marketing plan, minimizing the Cost Per Sale. Formulated marketing strategies for focus markets like Nagpur and Kolhapur • Recruiting, training and managing teams of marketing executives and promoters to ensure best sales conversion ratio through quality lead generation marketing activities • Responsible for corporate alliances, cross promotional activities, acquisitions and activations

  • Marvel Realtors
    • India
    • Real Estate
    • 200 - 300 Employee
    • Marketing Executive
      • Jul 2015 - Feb 2016

      • Managed profit and loss of ATL, BTL and digital marketing campaigns for premium real estate projects to maximize return-on-investment and lead generation • Analyzed sales and opportunities data (data mining) to understand sales trends and effective marketing channels for efficient budget allocation • Prepared detailed marketing reports on weekly and monthly basis to measure and report performance of all marketing campaigns and assess against goals • Managed profit and loss of ATL, BTL and digital marketing campaigns for premium real estate projects to maximize return-on-investment and lead generation • Analyzed sales and opportunities data (data mining) to understand sales trends and effective marketing channels for efficient budget allocation • Prepared detailed marketing reports on weekly and monthly basis to measure and report performance of all marketing campaigns and assess against goals

  • SKF Group
    • Sweden
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Marketing Communications
      • Apr 2014 - Jul 2015

      • Ideated and executed the complete annual marketing communications plan with supporting budgets and innovative ideas • Worked on integrated marketing campaigns and strategies for new market offerings, product promotions that drove audience interest, maximized awareness and return on investment • Developed a close relationship for multiple marketing tasks including appointment, coordination, negotiations and management of vendors, partners, creative and media agencies • Planned, implemented and measured ATL, BTL and Digital campaigns as per business need Show less

  • MAK Media & Creations
    • Pune
    • Brand Servicing Executive
      • Apr 2013 - Apr 2014

      • Brand Servicing - Serviced and managed agency’s largest and key accounts. Served as the primary liaison between agency staff, client marketing teams and outsourced vendors. Collaborated with clients from concept to production and launch of nationwide print, radio, outdoor, digital and other media vehicles. Adhered to budgets and oversaw account billing • Business Development - Played a lead role in pitches to current and prospective accounts, delivered brand building presentations that won new business and increased existing business • Digital Marketing - Website marketing and management, Website analytics reporting using Adobe Omniture and Google Analytics, S.E.O rankings report generation. Worked on Google P.P.C campaigns, S.E.O. and S.E.M. • Marketing Research - Conduct public opinions and attitude surveys to study consumer behavior, insights, trends and preferences. Prepare market potential, target market, competitor analysis and S.W.O.T. analysis reports Show less

  • Atlas Copco
    • Sweden
    • Machinery Manufacturing
    • 700 & Above Employee
    • Market Research
      • 2012 - 2012

      Project: Market Research - “Atlas Copco Air Compressor Division’s Market Share in an assigned area and in a sample of assigned key customers” Research Objectives: a) Primary Objectives:  Establish the market share for Atlas Copco’s air compressor product in the M.I.D.C. Bhosari and P.C.N.T.D.A. area  To understand the future expansion plans of the visited customers and companies and get inquiries (more business or sales) for Atlas Copco b) Secondary Objectives:  To identify the preferred brand by customers, the level of Atlas Copco brand awareness and brand equity  To study the preferences of customers while buying the compressor (consumer buying behaviour)  To determine customer satisfaction level of the existing product and it’s after sales service  To study which mode of promotion, communication and advertisement is effective Show less

  • Top Source InfoTech Global Solutions
    • Customer Service Executive
      • Sep 2008 - Nov 2009

       Provided end to end payroll solutions to more than 10 clients in the U.K. using various softwares, online systems and MS Excel  Managed a team of 4 colleagues in the absence of the team leader  Received appreciation from clients and managers for excellent communication skills, customer relationship, speed and accuracy at work  Provided end to end payroll solutions to more than 10 clients in the U.K. using various softwares, online systems and MS Excel  Managed a team of 4 colleagues in the absence of the team leader  Received appreciation from clients and managers for excellent communication skills, customer relationship, speed and accuracy at work

Education

  • Sinhgad Institute Of Management
    Master of Business Administration - MBA, Marketing
    2011 - 2013
  • University of Pune
    Master of Business Administration (MBA), Marketing
    2011 - 2013
  • University of Pune
    Bachelor of Commerce (B.Com.)
    2006 - 2008
  • Loyola High School, Pune
    S.S.C.
    1993 - 2003

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