Experience

Meze Audio

• Romania
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Sales Director

  • Dec 2020 - Present



PGA Electric

• Romania
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Business Development and Sales Manager

  • Jul 2019 - Oct 2020

  Coverage of sales and business development in Romania. Achievement Highlights & Added Value: • Think and work strategically - seeing the bigger picture and setting aims and objectives to develop and improve the business, carrying out necessary planning to implement operational changes • Develop a sustainable business sales strategy based on channels and categories definition • Train and coach the sales team members, ensure the whole team is on board throughout the organization and understand the need for change and what is the value of the current selling proposition • Identify new business opportunities to generate revenue and financial health • Foster and develop relationships with customers/clients • Understanding the needs of customers to be able to respond effectively with a plan of how to meet these • Seeking ways of improving the way the business operates Contribution to Strategic Company Projects: • Rethinking of the KPIs for the sales force, • Mapping the customers according to channels strategy, • Developing new business tools to digitalize the business. Show less



Self-employed

• Romania

• Entrepreneur | Digital Warrior

  • Sep 2016 - Jun 2019

  • Identify product niches based on local/global market trends and business scaling up • Products research, samples testing, identifying potential suppliers • Scanning the direct competitors, improving the products, negotiating pricing and orders with suppliers • Create brand identity, develop packaging and product visuals, build a website, private label brand trademark registry • Product launch, quick scaling up, digital marketing, social media campaigns for relevant customers • Develop product variations based on customer’s feedback After smashing multiple blocking situations, and breaking my own limitations, I developed a strong mindset and new habits Show less



The HEINEKEN Company

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Regional Sales Manager

  • Aug 2013 - Sep 2016

  Coverage of sales in 11 counties; annual region turnover of 3 digits M EUR; yearly budget administration exceeding xx M EUR; 10 direct reports, leading a team of 70+Achievement Highlights & Added Value:• Revenue and GP growth in the region according to company objectives by drawing up a Regional Annual Business Plan, setting volumes for brands, packaging mix, channels, and investments• Route to Market Management – building a high-performance distribution network• Developing a sustainable and profitable distribution network; consolidating distributor portfolio, ensuring thus the sustainability of their business and the relevance for their customers, focusing on the growth of their profit margin, business optimization, and financial health• Growth and consolidation of input drivers: net numeric distribution, forward stock share, and display share• Improving RPM (returnable packaging management) performance • Efficient & responsible Commercial Budget administration• Managing both Heineken and distributor P&L, securing a sustainable and profitable business model• Business optimization based on financial simulations in close collaboration with the Regional Sales Controller• Meaningful Performance Management (based on continuous feedback to employees) & Succession Planning• Facilitator of 360-degree feedback, providing direction and coaching team members to continuously develop their skills, ensuring thus the achievement of high professional standards• Developing and strengthening a cohesive commercial teamContribution to Strategic Company Projects:• Rethinking of the reward & compensation scheme for the distributor network • Origination of KPIs for the sales force • Career Development Company Branding • Implementation of an OOT (online ordering tool) for the distributors Show less

• Zone Sales Manager

  • Apr 2008 - Jul 2013

  Principal achievements:• Develop an annual plan for a sustainable and profitable route to market plan for each distributor. Manage own sales team and distributor’s sales team. Grow input KPIs and annual county turnover.• Empowerment of a strong cross-functional collaboration (sales department, logistics, marketing and distributors team) leading to the origination of successful county initiatives, some of them subsequently becoming best practices at the regional/national level• Developing a sustainable and profitable distribution network in Maramures county; consolidating distributor portfolio, ensuring thus the sustainability of their business and the relevance for their customers Show less



Brauunion

• Area Sales Manager Horeca/Retail

  • Apr 2002 - Mar 2008

  • Manage own sales team, and distributor’s sales team, lead them in reaching input monthly KPIs• Implement Route to Market Plan, increase net distribution, apply channel plan for each outlet. • Capex and resources management, manage contracted clients, hunt for big sales volumes clients

• Area Sales Manager

  • Mar 2002 - Feb 2004

• Sales Representative

  • Mar 2000 - Feb 2002