Experience

POEMA

• Romania
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Communications Consultant

  • 2022 - Present



Cloud Solutions Partners

• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Marketing Specialist

  • Feb 2022 - Jun 2022

  Responsible for product launch, product strategy, marketing campaign planning and management, content management. Responsible for product launch, product strategy, marketing campaign planning and management, content management.



Alura

• Romania
• Retail Apparel and Fashion
• 1 - 100 Employee

• Ecommerce Marketing Manager

  • May 2021 - Jan 2022



SPARK Romania

• Romania
• Consumer Services
• 1 - 100 Employee

• Marketing Campaign Manager

  • Sep 2020 - Jan 2021



Ateliere Creative Technologies

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing Communications Manager

  • Aug 2017 - Oct 2020

  • Set-up and implement the long term branding strategy for haiAcasa.TV – a multimedia platform for both iOS and Android and web;• Involving in product development team and applying best practices to deliver the haiAcasa.TV app;• Developing integrated campaigns for driving new adoption of subscribers• Partnership integration with Vodafone Italy in launching the entertainment app haiAcasa.TV (multimedia platform) on Italy market;• Developing employer branding strategy for the organization in order to increase online engagement, candidate & employee engagement, brand awareness of the company and consolidation of the brand on romanian market;• Drive social media candidate outreach through key channels including LinkedIn, Facebook, Unde Lucram;• Create networks and build long term trusted relationships;• Create, develop, implement & execute strategic Ownzones marketing plans, media buys, branding strategies for the corporate identity area;• Overseeing the development of employee generated content which will be shared internally and externally as part of the brand strategy;• Managing the social media channels, Linkedin, Facebook;• Coordinate the production of marketing assets for marketing campaigns, for example, digital assets and creative execution;• Manage the budget for media/advertising (e.g. advertising agencies, digital and social media partners, etc.);• Working closely with the delivery function and communication agencies around advertising, advert structure and looking at overall candidate attraction as well as the branding and social media category;• Work with Partners and Directors across all business lines to support business plan objectives on the areas above. Show less

• Marketing Specialist

  • Jul 2016 - Aug 2017

  • partnership integration with UPC in launching Ownzone's entertainment app on Horizon box• Contracting influencers with an enormous social media presence (Adelina Pestritu, Catalin Botezatu, Anna Lesko, Paul Siserman, Inna) for delivering exclusive content for Ownzones products.• researching and analysing a variety of marketing information, competitor offerings, product requirements, demographic data and prepare reports that can serve as basis for business development• identifying the appropriate media channels where Ownzone's marketing materials can be delivered to the public• marketing plans and briefs for Ownzones products• developing new marketing strategies and campaigns based on detailed analysis of market forces• working with creative teams/agencies to come up with branding ideas, advertising copy, designs, promotional materials, etc.• developing and implementing media planning and buying.• video content production to deliver new content in Ownzones apps.• develop and manage digital marketing campaigns• oversee a social media strategy• write and optimise content for the website and social networking accounts such as Facebook, Twitter, Instagram• track and analyse app traffic/subscription flow and provide regular internal reports• organising events for launching new services of the company• write copy for content apps, e-mail marketing, landing page, bill insert ads, newspapers, websites, etc.• collaborate with advertising and media specialists to increase marketing results• manage all aspects of marketing operations, including key personnel• good expertise in managing Hotjar and Hootsuite platforms Show less



Best Advertising & Consult

• București, România

• Marketing And Public Relations Specialist

  • Jul 2014 - Jun 2016

  • identify and contact potential clients, negotiation and closing deals • media planning and media buying for the agencies clients • planning and executing communication strategies that included social media channels, tv, radio, internet and print • choosing optimal channels for advertising the company or client's brand/product in order to reach the right audience • developing the right strategy and marketing plan in order to accomplish client's objectives • managing, reviewing progress and delivering the client's advertisement projects • ensuring the agency is meeting the client's needs • managing internal and external communications • establishing relationships with new clients and maintaining and increasing business relationships with existing clients. • client service activities Show less



PORT network

• Hungary
• IT Services and IT Consulting
• 1 - 100 Employee

• Content Editor

  • Sep 2013 - Jul 2014



UPC Romania

• Romania
• Telecommunications
• 100 - 200 Employee

• Content Writer

  • 2010 - 2011



ZIUA

• Newspaper Publishing
• 1 - 100 Employee

• Content Writer

  • 2009 - 2011



Music Channel

• United States
• Telecommunications
• 1 - 100 Employee

• Content Writer

  • 2009 - 2009



PORT network

• Hungary
• IT Services and IT Consulting
• 1 - 100 Employee

• Content Editor

  • 2008 - 2009