Experience

StoneBridge School
• United States
• Education Management
• 1 - 100 Employee
• Director of Events and Alumni Relations

  • Jul 2021 - Present


United Jewish Federation of Tidewater

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing Media Specialist

  • Jul 2019 - Jul 2021

  Marketing for five different affiliated non-profit agencies: • Design marketing materials including social media graphics, brochures, flyers, digital graphics, advertisements, posters, community newsletters, signage, and more. • Develop and implement marketing plans for Simon Family JCC Fitness and Aquatics Center. • Manage three agency websites including content and updates. • Oversee and coordinate content for five Facebook pages. RESULT: Increased reach and engagement. • Create and manage three agencies’ electronic communications. Maintain member contact list. Write, edit, and design email campaigns and track statistics. RESULT: Increased readership by 10-15% since March 2020. • Collaborate with multiple departments and affiliate agencies for numerous high profile projects. Show less



Premier Designs

• United States
• Advertising Services
• 1 - 100 Employee

• Independent Distributor

  • May 2002 - Dec 2020

  • Operated home-based direct sales jewelry business including marketing and promotions, budget management, event planning, order fulfillment, issues and resolution. • Conducted fashion and style presentations and planned and led training for other affiliates. • Developed creative and engaging marketing materials. • Built brand awareness through social media, including Facebook, Pinterest, and Instagram. • Operated home-based direct sales jewelry business including marketing and promotions, budget management, event planning, order fulfillment, issues and resolution. • Conducted fashion and style presentations and planned and led training for other affiliates. • Developed creative and engaging marketing materials. • Built brand awareness through social media, including Facebook, Pinterest, and Instagram.



Jewish Family Service of Tidewater

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing and Fundraising Associate

  • Jan 2011 - Sep 2019

  • Wrote and designed marketing materials: To date created 10 annual reports, 50+ newsletters, 30+ fundraising appeals, and hundreds of flyers, social media posts, brochures, and signs. RESULT: Increased agency awareness through improved and consistent branding and visual appeal • Wrote, designed and coordinated printing of donor/community newsletter. Consolidated two print newsletters. RESULT: Reduced agency costs and increased readership. • Developed and implemented marketing plans for various departments. • Managed agency website including content and updates. • Coordinate marketing for agency’s largest fundraising events each spring. RESULT: Efforts enhanced/improved agency’s brand through development of event-centric logo, brochures, and marketing materials. • Oversaw two social media accounts: Facebook and Twitter. • Created and managed agency’s electronic communications. Maintain large, 2500+ member contact list. Write, edit, and design email campaigns and track statistics. • Collaborated with multiple departments and affiliate agencies for numerous high profile projects. Show less



Virginia Wesleyan University

• United States
• Higher Education
• 200 - 300 Employee

• Director Of Alumni Relations

  • Jul 2004 - May 2006

  • Led and collaborated with Board of Directors of Alumni Association to increase membership, alumni cultivation, and volunteer participation. • Planned alumni and college events that saw increased attendance, including Homecoming, alumni receptions, senior party, commencement rehearsal, basketball game receptions, and the annual Alumni Auction. • Coordinated all aspects of the annual Alumni Auction (solicitation, invitation design, marketing, volunteer recruitment, and logistics). RESULT: Increased revenue by 30% the first year and 62% the second year. • Wrote membership solicitation literature, including Alumni Association brochure and letters. • Managed budgets for office and the Alumni Association. • Improved volunteer program. RESULT: Increased base of volunteers from zero to 50 in less than six months. • Worked on alumni website redesign and copy re-writing. Show less



Royster Clark

• Farming
• 1 - 100 Employee

• Corporate Communications Manager

  • Oct 1999 - Jun 2004

  • Served as contact for media inquiries and managed company’s crisis communication program. • Worked collaboratively with advertising agency to create award-winning national and local advertising and marketing campaigns for proprietary products. • Wrote, edited, and designed quarterly newsletter distributed to 2500+ employees. RESULT: Improved communications between locations in more than 300 retail stores in 24 states. • Streamlined company branding through use of promotional item catalog for company’s 300+ retail stores. • Coordinated all details of trade shows, including development of award-winning booth theme, pre-show marketing efforts, and show marketing materials. RESULT: Increased name recognition of product in new markets. • Planned and implemented company’s annual management meeting for 260+ people and other meetings and events. Developed creative sales training presentations. • Wrote, edited, and designed marketing materials and created PowerPoint presentations for senior executives. • Created and managed department budget. Managed promotional item budgets for each retail location. Show less



Obici Health System

• Graphic Design Coordinator

  • Oct 1989 - Sep 1999

  Created graphic marketing materials of all types: flyers, annual reports, brochures, signage, newsletters, forms, and more. Assisted with planning and implementing special events. Created graphic marketing materials of all types: flyers, annual reports, brochures, signage, newsletters, forms, and more. Assisted with planning and implementing special events.