Experience

Convercent by OneTrust

• United States
• Software Development
• 1 - 100 Employee

• Director, UX and Product Design

  • Jan 2019 - Present

  Lead product design strategy across all of Convercent’s product lines, contributing to a twenty-fold increase in revenue and resulting in Convercent's acquisition by OneTrust in April of 2021.Established and managed an end-to-end Design Thinking program that ensures our team captures the vital customer, user, and business problems, then develops solutions that are desirable, technologically feasible, and financially viable to produce.Design and implement primary research engagements with dozens of Fortune 500 customers utilizing contextual inquiry & user interviews to gain first-hand knowledge of previously unknown processes and practices, building a sustained competitive edge in a rapidly-evolving space.Execute affinity diagramming exercises with designers and PMs to process every data point captured through primary research, leading to novel insights that drive the development of innovative solutions to customer problems.Direct the ideation, wireframing, prototyping and user testing of new products and interfaces to deliver thoughtful, fully-vetted experiences that delight end users and drive customer value.Collaborate deeply with internal stakeholders across R&D, Revenue, Customer Success, & Professional Services teams to ensure the best possible outcome for each group’s interests.Nurture close relationships with our engineering and QA counterparts, bringing them into the research and ideation processes, in turn building the depth of understanding of the problem space that promotes the creation of pointed, efficient engineering solutions.

• Senior User Experience Designer

  • May 2017 - Jan 2019

• Senior Interaction Designer

  • Oct 2014 - May 2017



Double Acre

• Food & Beverages

• Co-Founder

  • Nov 2011 - Oct 2014

  Double Acre is an online marketplace where farmers connect with and sell food directly to local customers, large and small, via an efficient web-based platform. User Research:• Researched user needs and developed web experiences to best meet the needs of each of four user types.UX:• Created full set of user flows across all views for fully-responsive site. Designed and honed microinteractions for all parts of the user experience from onboarding to the purchase funnel. • Developed and refined business model and created detailed financial models for the company.• Talked to lots of farmers and ate lots of greens.



Vail Resorts

• United States
• Hospitality
• 700 & Above Employee

• User Experience Contractor

  • Oct 2013 - Jul 2014

  • Designed and executed a user study across 8 resorts to inform the development of new ski terrain status management software.• Took lead in developing and managing content for agile launch of two new resort websites, AftonAlps.com and MtBrighton.com• Developed internal UX best practices guide for managing resort site content.• Lead ongoing Sitecore and Umbraco user-trainings for Online Marketing Managers of 10 resorts. • Wrote and edited ~40,000 words of targeted, optimized copy for various online resort properties under tight deadlines.



Pixel Mint

• Design Services

• Partner

  • Oct 2011 - Sep 2013

  Marketing, UX and Project Management for client projects which I orchestrated from beginning to end.UX:• Determined user types and needs via secondary and primary research.• Designed user experiences to best meet the needs of various user types.Project Management:• Recruited and hired freelancers and full-time employees.• Managed team of designers and programmers to implement complex custom solutions to client needs. Marketing, UX and Project Management for client projects which I orchestrated from beginning to end.UX:• Determined user types and needs via secondary and primary research.• Designed user experiences to best meet the needs of various user types.Project Management:• Recruited and hired freelancers and full-time employees.• Managed team of designers and programmers to implement complex custom solutions to client needs.



NURTUREart

• User Experience Lead (Freelance)

  • Feb 2012 - Oct 2012

  UX:• Created wireframes and rapid-prototyped experiences using InVision. • Improved the user experience of searching and sorting artists and artworks. • Developed personas for each user type to aid in use case development. UX:• Created wireframes and rapid-prototyped experiences using InVision. • Improved the user experience of searching and sorting artists and artworks. • Developed personas for each user type to aid in use case development.



mobilezen

• United States
• IT Services and IT Consulting

• Director of Digital Marketing (Freelance)

  • Jun 2011 - Sep 2011

  Startup focused on delivering a dynamic mobile marketing platform for both small business and corporate clients. • Created targeted landing pages, utilizing Google Analytics and A/B tests to drive steady increases in conversion.• Divided product offering by user type, developed pricing strategy for each segment, then targeted each separately with a mixed strategy of paid & organic search, targeted landing pages, mass email, and direct selling.• Analyzed marketing channel effectiveness and response rate to targeted communications.



International Society of Africans in Wine

• Summer MBA Intern

  • Apr 2010 - Dec 2010

  • Utilized Human-Centered Design to evaluate the feasibility of multiple cooperative business models by analyzing global and domestic markets, export logistics, financing options and available government subsidies. • Planned and led successful meetings with Ethiopian Minister of Agriculture, Director of Foreign Investment Agency, and CEO of Ethiopia’s largest coffee cooperative.• Coauthored detailed feasibility study for use by foreign investors and international aid agencies including USAID.



Future

• United Kingdom
• Media Production
• 700 & Above Employee

• Assistant Director of Photography, Guitar World Magazine

  • Dec 2008 - Jul 2009

  UK based Publisher of Guitar World and Revolver magazines• Hired to aid launch of Guitar Aficionado, the publisher's first luxury lifestyle magazine offering.• Benchmarked across multiple industries to synthesize understanding of our unique readership demographic.• Segmented market to identify key editorial elements for targeting a specific class of advertisers.• Implemented editorial content strategy that led to first-time acquisition of advertising contracts from Porsche, Steinway Lyngdorf, NetJets, and Aston Martin.



Milne Studio

• Producer

  • Nov 2006 - Dec 2008

  Advertising photography firm serving corporate and boutique clients across the US and Canada.• Promoted to manage large campaign productions. Responsibilities included hiring and managing 8 to 12 person crews to execute photo shoots in a time-constrained environment.• Personally increased net profit margin 6% through allocation of production expenditures.• Developed new file-management standard to accommodate increased production.• Managed all productions including national advertising campaigns for Amex, Wynn Las Vegas, Del Monte Foods, Royal Bank of Canada, and Lloyd Flanders Furniture.• Directed regular editorial contributions to Cigar Aficionado, Wine Spectator, Food Arts, Gourmet.

• Digital Studio Tech

  • Nov 2004 - Nov 2006

  • Managed location logistics for crew & gear; administered technical and logistic assistance.



John Langford

• Owner

  • Jul 2001 - Nov 2004

  Freelance photographic assistant for over 40 photographers in New York City. Provided technical, logistic, and stylistic assistance on a wide range of productions for editorial and advertising photographers. Specialized in travel/location logistics and digital capture. Freelance photographic assistant for over 40 photographers in New York City. Provided technical, logistic, and stylistic assistance on a wide range of productions for editorial and advertising photographers. Specialized in travel/location logistics and digital capture.