Experience

Integrity Square

• United States
• Investment Banking
• 1 - 100 Employee

• Chief Marketing Officer

  • Feb 2022 - Present

• VP-Communications

  • Oct 2018 - Feb 2022

  Integrity Square's mission is to advise, connect, and empower fast growing companies, exceptional entrepreneurs, seasoned executives, and capital providers involved in the health, active lifestyle and outdoors (HALO) sector. Integrity is the guiding principle of our approach with our clients and partners.



HALO Talks Podcast

• Executive Producer

  • Oct 2018 - Present



Local Mobile Marketing Solutions

• United States
• Advertising Services

• Founder

  • Jan 2015 - Present

  After much nagging/cajoling from my otherwise well meaning friends who insisted I "do my own thing to make some money while you're looking for your next opportunity," I started Local Mobile Marketing Solutions. *We oversee all business development, account management, and marketing program for a variety of clients and manage teams of web and graphic designers and SEO specialists. We grew brand equity and fueled sales for several brick-and-mortar businesses through rebranding, website… Show more After much nagging/cajoling from my otherwise well meaning friends who insisted I "do my own thing to make some money while you're looking for your next opportunity," I started Local Mobile Marketing Solutions. *We oversee all business development, account management, and marketing program for a variety of clients and manage teams of web and graphic designers and SEO specialists. We grew brand equity and fueled sales for several brick-and-mortar businesses through rebranding, website design, email marketing, PPC, social media, and SMS/text messaging campaigns. *We increased mailing list subscribers by 300% for a small business by rebranding website, applying SEO strategies, and building their social media presence. In one example, we implemented a text messaging campaigns for a local restaurant that grew to 300 opt-ins in just 3 months. Our ideal client is the small to medium business. The owner who knows they should be doing "that marketing, texting, and social media stuff" but is overwhelmed, doesn't know where or how to get started, or (very likely) has been burned by flaky vendors in the past. I've heard far too many horror stories about other vendors in this space AND been burned myself many times while I was running KettleBell Concepts, so it was time to do something about it. We currently specialize in two things because they are--hands down--the most effective things (we've found) that can immediately put revenue in a small business owner (or solopreneurs) pocket: Text message marketing and Social-Wi Fi Ask us about it! Or better still? For a demo text sw68 to 71441. Show less After much nagging/cajoling from my otherwise well meaning friends who insisted I "do my own thing to make some money while you're looking for your next opportunity," I started Local Mobile Marketing Solutions. *We oversee all business development, account management, and marketing program for a variety of clients and manage teams of web and graphic designers and SEO specialists. We grew brand equity and fueled sales for several brick-and-mortar businesses through rebranding, website… Show more After much nagging/cajoling from my otherwise well meaning friends who insisted I "do my own thing to make some money while you're looking for your next opportunity," I started Local Mobile Marketing Solutions. *We oversee all business development, account management, and marketing program for a variety of clients and manage teams of web and graphic designers and SEO specialists. We grew brand equity and fueled sales for several brick-and-mortar businesses through rebranding, website design, email marketing, PPC, social media, and SMS/text messaging campaigns. *We increased mailing list subscribers by 300% for a small business by rebranding website, applying SEO strategies, and building their social media presence. In one example, we implemented a text messaging campaigns for a local restaurant that grew to 300 opt-ins in just 3 months. Our ideal client is the small to medium business. The owner who knows they should be doing "that marketing, texting, and social media stuff" but is overwhelmed, doesn't know where or how to get started, or (very likely) has been burned by flaky vendors in the past. I've heard far too many horror stories about other vendors in this space AND been burned myself many times while I was running KettleBell Concepts, so it was time to do something about it. We currently specialize in two things because they are--hands down--the most effective things (we've found) that can immediately put revenue in a small business owner (or solopreneurs) pocket: Text message marketing and Social-Wi Fi Ask us about it! Or better still? For a demo text sw68 to 71441. Show less



KettleBell Concepts

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Founder

  • Feb 2002 - Nov 2021

  *Founded education company specializing in kettlebell training, transforming a virtually (then) unknown fitness modality into national prominence in the wellness & fitness community. Trained over 5,000 Instructors globally, manage & grew Master Instructor team to 40+, established international distribution channels teaching KBC content, managed all marketing, sales, and PR initiatives. *Conduct, market, and moderate social media platforms, as well as teleseminars, audio interviews… Show more *Founded education company specializing in kettlebell training, transforming a virtually (then) unknown fitness modality into national prominence in the wellness & fitness community. Trained over 5,000 Instructors globally, manage & grew Master Instructor team to 40+, established international distribution channels teaching KBC content, managed all marketing, sales, and PR initiatives. *Conduct, market, and moderate social media platforms, as well as teleseminars, audio interviews, teleseminars and Web Ex-style workshops. Leverage program analytics to develop new/improved initiatives. *Established, developed, and grew entire email marketing program in less than 4 years; created an organic, single and double opt-in list of 50,000+ B2B trainers and B2C consumers – without use of 3rd party lists. *Conducted PR campaign with all major media outlets; authored press releases and developed press kits. Some placements include: Elle, Vogue, New York Times, Oprah magazine, Time Out New York, Glamour, Conde Naste Traveler, Wall Street Journal, USA Weekly, Self, Fitness, Men’s Health. *Created online forum for B2B social networking, maximizing Facebook, Twitter, and LinkedIn applications. *Planned first-ever Kettlebell fitness convention (www.kbcconvention.com) complete with important media coverage and sponsorships. *Proposed and landed key partnership with well-known mind-body-spirit media distributor, GAIAM/GT Media. Served as consultant to bring first direct to consumer KB product to market: (KettleNetics.) www.getkbells.com *Developed and maintained corporate blog, authored all blog content, and managed website; sourced outside vendors and led project direction by ensuring timeline and budget compliance *All KBC courses, unlike many other KB organizations are CEC-approved by a variety of certified/accrediting agencies by the NCCA. KBC is strictly a business-to-business company catering exclusively to currently practicing, credentialed, fitness professionals. Show less *Founded education company specializing in kettlebell training, transforming a virtually (then) unknown fitness modality into national prominence in the wellness & fitness community. Trained over 5,000 Instructors globally, manage & grew Master Instructor team to 40+, established international distribution channels teaching KBC content, managed all marketing, sales, and PR initiatives. *Conduct, market, and moderate social media platforms, as well as teleseminars, audio interviews… Show more *Founded education company specializing in kettlebell training, transforming a virtually (then) unknown fitness modality into national prominence in the wellness & fitness community. Trained over 5,000 Instructors globally, manage & grew Master Instructor team to 40+, established international distribution channels teaching KBC content, managed all marketing, sales, and PR initiatives. *Conduct, market, and moderate social media platforms, as well as teleseminars, audio interviews, teleseminars and Web Ex-style workshops. Leverage program analytics to develop new/improved initiatives. *Established, developed, and grew entire email marketing program in less than 4 years; created an organic, single and double opt-in list of 50,000+ B2B trainers and B2C consumers – without use of 3rd party lists. *Conducted PR campaign with all major media outlets; authored press releases and developed press kits. Some placements include: Elle, Vogue, New York Times, Oprah magazine, Time Out New York, Glamour, Conde Naste Traveler, Wall Street Journal, USA Weekly, Self, Fitness, Men’s Health. *Created online forum for B2B social networking, maximizing Facebook, Twitter, and LinkedIn applications. *Planned first-ever Kettlebell fitness convention (www.kbcconvention.com) complete with important media coverage and sponsorships. *Proposed and landed key partnership with well-known mind-body-spirit media distributor, GAIAM/GT Media. Served as consultant to bring first direct to consumer KB product to market: (KettleNetics.) www.getkbells.com *Developed and maintained corporate blog, authored all blog content, and managed website; sourced outside vendors and led project direction by ensuring timeline and budget compliance *All KBC courses, unlike many other KB organizations are CEC-approved by a variety of certified/accrediting agencies by the NCCA. KBC is strictly a business-to-business company catering exclusively to currently practicing, credentialed, fitness professionals. Show less



PROMOTION VAULT

• United States
• Financial Services
• 1 - 100 Employee

• National Director of New Business Acquisition

  • Jun 2017 - Oct 2018

  Promotion Vault is the world’s easiest way to manage e-gift card promotions. It makes it incredibly simple to maximize your marketing efforts by adding strategic and high value gift cards to your "Marketing Playbook." Promotion Vault is the world’s easiest way to manage e-gift card promotions. It makes it incredibly simple to maximize your marketing efforts by adding strategic and high value gift cards to your "Marketing Playbook."



Storytellit

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Marketing and Partnerships

  • Mar 2016 - May 2016

  **Unfortunately, after about 4 months, Likeable Local ran out of money and was forced to cut 75% of its staff, which included my entire marketing team and nearly all of the customer service reps. ** Likeable Local offers a software solution that allows small businesses to create, enhance, and manage their social media presence. Likeable Local was founded in 2012 as a spin-off of Likeable Media, a highly successful social media marketing firm, and has a fully developed product that… Show more **Unfortunately, after about 4 months, Likeable Local ran out of money and was forced to cut 75% of its staff, which included my entire marketing team and nearly all of the customer service reps. ** Likeable Local offers a software solution that allows small businesses to create, enhance, and manage their social media presence. Likeable Local was founded in 2012 as a spin-off of Likeable Media, a highly successful social media marketing firm, and has a fully developed product that integrates with Facebook, Twitter, and more social media websites. Our software is sold on a subscription basis, with opportunities for payment in monthly installments. We believe our product is too successful to leave. Likeable Local has strategic vertical partners, such as Henry Schein and Jewelers of America that help better the product for their customers. Likeable Local will happily work with any small business of any size to help them achieve their social media marketing goals. Show less **Unfortunately, after about 4 months, Likeable Local ran out of money and was forced to cut 75% of its staff, which included my entire marketing team and nearly all of the customer service reps. ** Likeable Local offers a software solution that allows small businesses to create, enhance, and manage their social media presence. Likeable Local was founded in 2012 as a spin-off of Likeable Media, a highly successful social media marketing firm, and has a fully developed product that… Show more **Unfortunately, after about 4 months, Likeable Local ran out of money and was forced to cut 75% of its staff, which included my entire marketing team and nearly all of the customer service reps. ** Likeable Local offers a software solution that allows small businesses to create, enhance, and manage their social media presence. Likeable Local was founded in 2012 as a spin-off of Likeable Media, a highly successful social media marketing firm, and has a fully developed product that integrates with Facebook, Twitter, and more social media websites. Our software is sold on a subscription basis, with opportunities for payment in monthly installments. We believe our product is too successful to leave. Likeable Local has strategic vertical partners, such as Henry Schein and Jewelers of America that help better the product for their customers. Likeable Local will happily work with any small business of any size to help them achieve their social media marketing goals. Show less



Return Path

• United States
• Software Development
• 1 - 100 Employee

• Manager-Sales & Client Development

  • Oct 2005 - Jun 2006

  Email marketing and deliverability solutions. Help companies establish best practices email programs, improve existing programs, and build their businesses through email marketing. Lead generation, email marketing programs, web site traffic growth. Some clients included: Lillian Vernon, Polo.com, Kimberly-Clark, the American Management Association, Military.com, Dell, and many Fortune 500 companies. Email marketing and deliverability solutions. Help companies establish best practices email programs, improve existing programs, and build their businesses through email marketing. Lead generation, email marketing programs, web site traffic growth. Some clients included: Lillian Vernon, Polo.com, Kimberly-Clark, the American Management Association, Military.com, Dell, and many Fortune 500 companies.



Dance New Amsterdam

• New York City, NY

• Marketing Director

  • Dec 2004 - Oct 2005

  Marketing/PR Director (concurrent with Kettlebell Concepts), *Managed $100,000 marketing budget, including media buys, collateral, partnerships/promotions, and event development. *Developed and managed media outreach programs, translated performance analytics into new initiatives to rectify previously unsuccessful ventures, worked closely with SS&K on major re-branding project from Dance Space Center to Dance New Amsterdam, managed staff of 5 full timers plus multiple interns on… Show more Marketing/PR Director (concurrent with Kettlebell Concepts), *Managed $100,000 marketing budget, including media buys, collateral, partnerships/promotions, and event development. *Developed and managed media outreach programs, translated performance analytics into new initiatives to rectify previously unsuccessful ventures, worked closely with SS&K on major re-branding project from Dance Space Center to Dance New Amsterdam, managed staff of 5 full timers plus multiple interns on a strict budget. *Recruited volunteers and temporary staff. *Planned fundraisers, trade shows, specialty events, and hard hat tours. *Introduced first-ever institutional email program and launched inaugural email marketing programs, including newsletter, editorial calendar, content development, and subsequent analytics/ROI reports. *Increased distribution list 30% to 7,000+ people with a 38% open rate and average 8-10% click through rate. *Established YouTube presence, DNA blog, and MySpace page, supervised Google AdWords campaign vendors and SEO/SEM initiatives during site rebranding/redesign. *Secured features with Dance Spirit, Dance NYC, Crain’s, New York Post, New York Times, a.m. New York, Fox News, WNBC, Channel 13, and NY1. *Raised $5K within 2 days with impromptu fundraiser “Wave for Humanity” to benefit tsunami victims. Show less Marketing/PR Director (concurrent with Kettlebell Concepts), *Managed $100,000 marketing budget, including media buys, collateral, partnerships/promotions, and event development. *Developed and managed media outreach programs, translated performance analytics into new initiatives to rectify previously unsuccessful ventures, worked closely with SS&K on major re-branding project from Dance Space Center to Dance New Amsterdam, managed staff of 5 full timers plus multiple interns on… Show more Marketing/PR Director (concurrent with Kettlebell Concepts), *Managed $100,000 marketing budget, including media buys, collateral, partnerships/promotions, and event development. *Developed and managed media outreach programs, translated performance analytics into new initiatives to rectify previously unsuccessful ventures, worked closely with SS&K on major re-branding project from Dance Space Center to Dance New Amsterdam, managed staff of 5 full timers plus multiple interns on a strict budget. *Recruited volunteers and temporary staff. *Planned fundraisers, trade shows, specialty events, and hard hat tours. *Introduced first-ever institutional email program and launched inaugural email marketing programs, including newsletter, editorial calendar, content development, and subsequent analytics/ROI reports. *Increased distribution list 30% to 7,000+ people with a 38% open rate and average 8-10% click through rate. *Established YouTube presence, DNA blog, and MySpace page, supervised Google AdWords campaign vendors and SEO/SEM initiatives during site rebranding/redesign. *Secured features with Dance Spirit, Dance NYC, Crain’s, New York Post, New York Times, a.m. New York, Fox News, WNBC, Channel 13, and NY1. *Raised $5K within 2 days with impromptu fundraiser “Wave for Humanity” to benefit tsunami victims. Show less



Woof.com

• Greater New York City Area

• Managing Editor

  • Jan 2000 - Jan 2004

  Developed story ideas, researched topics, wrote articles, managed freelancers, edited stories, and assigned freelance work. Orchestrated PR initiatives, and served as company spokesperson for Fitness/Wellness inquiries. Developed story ideas, researched topics, wrote articles, managed freelancers, edited stories, and assigned freelance work. Orchestrated PR initiatives, and served as company spokesperson for Fitness/Wellness inquiries.



Fukui Prefectural University

• Higher Education
• 1 - 100 Employee

• English Professor

  • 1994 - 2000

  Between 1994 and 2000 I held a variety of positions in Fukui City, Japan. I started at AEON English conversation schools, but then quickly moved into teaching college classes as a Visiting Foreign Professor ("gaikokujin kyoshi") at a variety of schools in Fukui. I taught classes in English as a Second Language, literature, composition, listening comprehension skills, and others. I also worked as an editor at the Fukui Times (an English language newspaper for foreigners) as well as had a… Show more Between 1994 and 2000 I held a variety of positions in Fukui City, Japan. I started at AEON English conversation schools, but then quickly moved into teaching college classes as a Visiting Foreign Professor ("gaikokujin kyoshi") at a variety of schools in Fukui. I taught classes in English as a Second Language, literature, composition, listening comprehension skills, and others. I also worked as an editor at the Fukui Times (an English language newspaper for foreigners) as well as had a large number of private clients. (Most were executives needing to prepare for work abroad.) Show less Between 1994 and 2000 I held a variety of positions in Fukui City, Japan. I started at AEON English conversation schools, but then quickly moved into teaching college classes as a Visiting Foreign Professor ("gaikokujin kyoshi") at a variety of schools in Fukui. I taught classes in English as a Second Language, literature, composition, listening comprehension skills, and others. I also worked as an editor at the Fukui Times (an English language newspaper for foreigners) as well as had a… Show more Between 1994 and 2000 I held a variety of positions in Fukui City, Japan. I started at AEON English conversation schools, but then quickly moved into teaching college classes as a Visiting Foreign Professor ("gaikokujin kyoshi") at a variety of schools in Fukui. I taught classes in English as a Second Language, literature, composition, listening comprehension skills, and others. I also worked as an editor at the Fukui Times (an English language newspaper for foreigners) as well as had a large number of private clients. (Most were executives needing to prepare for work abroad.) Show less