Experience

AXOVIA MARKETING & TECHNOLOGIES

• Mexico
• Advertising Services
• 1 - 100 Employee

• Partner and Chief Solutions Officer

  • Jan 2018 - Present

  Personal initiative to partner in an already established a Mexico Based Marketing & Technology Solution private firm with a specialization in Digital Marketing and Solution Development. Focus on creation and development of team to deliver the company multiple products and services. From leading the marketing and development teams in generating new and innovative service offerings, to identifying and setting industry trends, the simple aim was solving the clients’ toughest challenges while setting them on a path of optimization and continued success into the future. While the primary focus was on Hotel clients, the agency nature of the business allowed for exposure and involvement in other verticals, such as real Estate, Tour Operations, Retail, Medical & Spa, Beach Clubs amongst others. Selected Accomplishments:  Restructured company to allow for planned succession rather than personal based income sourcing.  Created conceptual blueprints and business plan for Magnum Leap – A business Intelligence solution designed on a subscription model for independent hotels.  Oversaw successful remote implementation of Business Intelligence Solution in 15 hotels in Mexico, USA, Dom. REP and in Q3 and 4 2019 another 11 in Spain.  Grew E-Marketing performance-based accounts within one year from 5 independent hotels to 14, with remote servicing in USA, MEXICO, PANAMA and ARGENTINA.  Restructured Account Management approach into Client Experience Management focus.  Packaged existing products into solutions into more diversified used for economies of scale and additional revenue optimization possibilities.  Structured Business alliances for accelerated distribution opportunities and revenue potential expansion.  As part of our Consulting Services took on a dedicated role as Managing Director for Megapolis Investment Group. 1400 room Hard Rock hotel, 300 Room Radisson Decapolis, Megapolis Casino, Shopping & Convention Center: August 2019 to December 2020. Panama, Panama. Show less



TAFER Hotels & Resorts

• Mexico
• Hospitality
• 200 - 300 Employee

• Corporate Director of Business Development

  • Apr 2021 - Feb 2022

  Project Based Business Development focus on expanding TAFER as a management company for other entities beyond its owned resorts. Main responsibility of prospecting and servicing potential ownership groups, presenting and elaborating business cases, and organizing the new managed hotel division for the group. In process of relocating back to USA. Project Based Business Development focus on expanding TAFER as a management company for other entities beyond its owned resorts. Main responsibility of prospecting and servicing potential ownership groups, presenting and elaborating business cases, and organizing the new managed hotel division for the group. In process of relocating back to USA.



Magnum Leap Boost Platform

• Mexico
• Travel Arrangements
• 1 - 100 Employee

• Co-Founder

  • Jan 2018 - Feb 2021

  Co - Contributor for the development of an integral Revenue Business Intelligence solution for independent and managed hotels. Clients have included some Hard Rock Hotels in Mexico and Caribbean, Nobu Hotels Miami and Chicago, Valentin Hotels Mexico and Spa, amongst others. Investment partner. Co - Contributor for the development of an integral Revenue Business Intelligence solution for independent and managed hotels. Clients have included some Hard Rock Hotels in Mexico and Caribbean, Nobu Hotels Miami and Chicago, Valentin Hotels Mexico and Spa, amongst others. Investment partner.



TAFER Hotels & Resorts

• Mexico
• Hospitality
• 200 - 300 Employee

• VP of Sales & Business Development

  • Jan 2014 - Dec 2017

  Selected by Principal Owner of previous company to establish a new management company of his independently owned resorts. In this capacity served as the Senior Leader overseeing all Hotel Operations and Sales and Marketing as well as operational oversight of the opening of new Brand Hotel Mousai, and the planning of openings in Riviera Maya and Los Cabos. Business Development focus on expanding TAFER as a management company for other entities above and beyond its own independently owned resorts and the creation of new Revenue Lines seeking integration of opportunities between the de-centralized multiple companies within the corporation. Selected Accomplishments:  Joint oversight of the IT department as it related to company-wide innovation in PMS, POS, servicing CRM platform development, and Business Intelligence deployments throughout all divisions and companies.  Member of the Board of Directors of Vacation Clubs, Board of Directors of the Parent Company, and senior liaison for the Hotel Operating company in its interrelation with Real Estate, Vacation Club Sales, and other operating companies.  Within two years grew occupancy of existing resorts by 80%, ADR by 60% and 120% in operating profit. Focus on reorienting business mix resulting in 54% of Direct Revenues generated by web and call center bookings.  Revamped team with key executive talent selection both in General Managers and Director of Sales, 90 % retained and or with growth within the company.  Led the Brand DNA definition for the crown jewel of the company’s resorts; Hotel Mousai, oversaw all talent selection, training and eventually opening the resort as a AAA Five Diamond resort, the first in the state of Jalisco, Mexico; one out of sixteen in Mexico; and the fastest one to receive it in the history of AAA, 3 months after opening.  Oversaw programming and implemented third party Business Intelligence Revenue Management system transformed the company dynamics of this discipline. Show less



Villa Group Resorts & Spas

• Mexico
• Hospitality
• 200 - 300 Employee

• VP of Hospitality Sales & Marketing

  • Jan 2012 - Dec 2013

  After four years as Corporate Director of Operations Promoted to be responsible for the Hospitality Sales and Marketing for the entire group due to the growing portfolio and the need to revamp overall branding and Marketing strategies. Responsible for Operating Annual Revenue Budgets of US$60.6 million and total Group Hotel Sales and Marketing Expenses of 5.4 Million including control of Direct Consumer, Wholesaler and OTA Marketing.

• Corporate Director of Operations

  • Aug 2008 - Dec 2011

  Senior Leadership role overseeing Operations and Sales for the Los Cabos Region three Hotels: Villa del Palmar Cabo 550 rooms, Villa del Arco 220 rooms, and Villa La Estancia AAA Four Diamond Residence Resort with 300 rooms.

• Corporate Director Of Operations

  • Sep 2006 - Aug 2008

  Senior Leadership role overseeing Operations and Sales for the Vallarta Region three Hotels: Villa del Palmar Vallarta 500 rooms, Villa del Palmar Flamingos 250 rooms, and Villa La Estancia AAA four Diamond Residence Resort with 300 rooms.



IHG Hotels & Resorts

• United Kingdom
• Hospitality
• 700 & Above Employee

• Regional Director of Sales and Marketing Caribbean

  • Dec 2004 - Aug 2006

  Holiday Inn Sunspree Resorts Palm Beach, Aruba and Montego Bay, Jamaica, Crowne Plaza St.Thomas; total of 1414 rooms: December 2004 – August 2006.Transferred to assume the responsibilities of Sales & Marketing of the Company Managed Hotels in the Caribbean and eventual expansion of resorts. Responsible for Annual Revenue Budgets of US$50,000,000 and expense budgets of US$2,200,000. Supervision of 5 Sales Managers, 2 Catering Sales Managers, 2 Revenue Managers, a Rep Firm in Europe and an Ad Agency in Florida. In charge of Repositioning existing properties in the Caribbean after major renovations in 2004 and 2005. Show less

• General Manager

  • Oct 2000 - Dec 2004

  Senior leadership of this 600 Room Company Managed Hotel located in Palm Beach, Aruba.

• General Manager

  • Apr 1996 - Oct 2000

  Repositioning and senior leadership of this 524 company managed resort. First All Inclusive company wide.

• Interim General Manager

  • Jan 1996 - Apr 1996

  Transitioning GM while waiting for reassignment to different region.

• Director Of Food And Beverage Crowne Plaza

  • Dec 1994 - Jan 1996

  Overseeing Food and Beverage Operations with a volume upwards of 2.0 million USD in sales. Restaurant seating for 250 Lounge 120 and banquets up to 1500.



IHG Hotels & Resorts

• United Kingdom
• Hospitality
• 700 & Above Employee

• Rooms Division Manager Crowne Plaza

  • Jun 1992 - 1994

  Organization and supervision of all rooms division areas to ensure efficient operations and achieving highest levels of satisfaction. Organization and supervision of all rooms division areas to ensure efficient operations and achieving highest levels of satisfaction.



Casa de Campo Resort & Villas

• Dominican Republic
• Hospitality
• 400 - 500 Employee

• Rooms Division Manager

  • Jun 1986 - Jun 1992

  First Job after college at this top luxury resort in the Caribbean with 1000 rooms and villas, 3 golf courses, shooting range, tennis and equestrian center. Initiated as a management trainee in rooms, and escalated to Front Office and Rooms Division. First Job after college at this top luxury resort in the Caribbean with 1000 rooms and villas, 3 golf courses, shooting range, tennis and equestrian center. Initiated as a management trainee in rooms, and escalated to Front Office and Rooms Division.