Supervisor, Media

• Apr 2022 - Present

Senior Media Planner

• Feb 2021 - Apr 2022

At CMI Media Group, we specialize in the Healthcare Industry. We use data-driven technology and sophisticated tools to provide our clients with superior multi-channel promotional plans, tailored with precision to suit audience needs. We understand the challenges of earning meaningful customer engagement and delight our clients with plans that consistently perform. As a Senior Media Planner, I am responsible for the hands-on tactical implementation of client accounts, including the integration and planning of work with staff, management of work to budget and deadlines and client satisfaction. I strive to maintain strong relationships with clients and recommend strategic and tactical changes to their marketing mix. Show less

Senior Media Planner

• Nov 2020 - Feb 2021

Director, Client Services for Events & Trade Shows

• Jan 2019 - Jun 2020

• Cultivate top billing accounts for trade show and experiential marketing in various industries including but not limited to pharmaceutical & healthcare, entertainment, technology, higher education, and hospitality• Develop and refine internal processes for delivering exceptional proposals and activations for fortune 500 and emerging brands• Direct the events team resources • Coordinate mid-level operations leadership team consisting of 5 department managers utilizing Traction and other key business models • Mentor new and existing employees• Act as an integral member in the senior leadership team, contributing to and guiding decisions for the company on a annual, quarterly, and daily basis• Write the events business plan for 2020; setting goals, objectives, and budgets• Establish a voice within the agency and industry through blog posts, proposal writing, writing the events business plan as well as companywide processes and procedures. • Collaborate in the creation and automation of events tracking and multi-year management within the Microsoft Dynamics platform, including project management customization oversight and implementation across internal teams Show less

VP, OOH Media Strategy for Events & Trade Shows

• Jan 2016 - Jan 2019

• Act as a single resource and point of contact for clients • Manage the events department as well as lead monthly meetings• Conduct regular market analysis to determine strongest outdoor advertising options • Develop strategic media plans that best fit the overall needs and objectives of clients• Negotiate with media suppliers to provide the best cost efficiencies• Review and refine the hiring process and onboarding • Participate in Operations Leadership Team as a representative of the events department to work towards new processes and efficiencies Show less

Client Services Manager, Trade Show Marketing

• May 2015 - Dec 2015

• Serve as an account manager, with a specific focus in Trade Show Media.• Research new and dynamic media options for trade show clients in major U.S. & Canadian markets.• Perform on site inspections in various cities throughout the U.S. to ensure that contracted media is properly activated.• Aid in the implementation of Microsoft CRM as part of a User Acceptance Team on behalf of the Events division of EMC Outdoor.

Media Coordinator

• Nov 2012 - May 2015

• Work in conjunction with Media Strategists to research, develop and execute media plans. • Communicate with vendors throughout the US and Canada to negotiate and secure media.• Assess submissions from vendors and create clear, concise proposals.• Coordinate with internal accounting, legal and traffic departments throughout contract process and duration of the campaign.• Perform on site inspections in various cities throughout the U.S. to ensure that contracted media is properly activated. Show less

Project Coordinator

• Jan 2012 - Nov 2012

• Monitor & manage the day to day activities on ongoing media campaigns throughout the US.• Communicate with various internal departments as well as clients, agencies and organizations.• Review & edit client contracts.• Negotiate & enhance relationships with production and installation vendors.

Operations Manager/Wine Buyer

• May 2009 - Dec 2011

Managed the operations and daily business activities of this specialty wine store located in Princeton, NJ as well as performed the wine/inventory buying responsibilities for 2 retail locations. Managed the operations and daily business activities of this specialty wine store located in Princeton, NJ as well as performed the wine/inventory buying responsibilities for 2 retail locations.

Personal Assistant

• Jul 2008 - May 2009

Personal assistant to director. Production assistant Personal assistant to director. Production assistant