Experience

Quarters Co-Living

• Germany
• Real Estate
• 1 - 100 Employee

• Senior Performance Marketing Manager

  • Nov 2018 - Present

  Interim Head of marketing from April-Sept 2019Driving the strategy and day to day management of all marketing channels including paid search, social ads, display, SEO and affiliate marketing. Responsible for global marketing across all geo's we operate in (US, DE and NL). Leading a team of 6 talented executives to help reach our marketing goals advising on implementation, optimisation and growth. • Managing a team of 6 including growth marketers, marketing executives and social media coordinators - coaching, developing and working closely to deliver high quality results and maintain high team morale. • Manage, set up, execute and analyse a global portfolio of paid media campaigns with the goal of driving cost-effective, high quality lead campaigns while working within a tight budget. • Develop engaging, impactful, and relevant creative for conversions - working difficult markets in competitive industries. • Build out and optimisation of all landing pages, constantly improving for higher quantity and quality of leads.



Rough Runner

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Digital Marketing Manager

  • Nov 2017 - Feb 2019

  Execution of all online activity with a strong focus on Facebook for acquisition, specifically redefining innovative deliverables to maximise conversions. Responsible for the overarching digital strategic direction, implementation and digital production/creation across all of the Rough Runner’s digital touch-points; paid advertising, CRM, website.• Leveraging Facebook, strategies, tactics, and technologies to increase ticket sales 86% on previous year​ on same marketing spend across multiple acquisition and CRM focused campaigns.• Execution and optimisation of an extensive retargeting strategy across FB & Google Ads utilising all campaign objectives to re-engage visitors.• 112% increase​ in Rough Runner Facebook community growth, from 70k to 149k. Responsible for creating all creative assets​ used for paid and organic.• Testing, optimising and creating new audiences using insights, keywords, pixels, interests and optimising landing pages accordingly achieved a 31% decrease in CPA​ on new audiences.



Rise Project London

• Senior Social Media Account Manager

  • Feb 2017 - Nov 2017

  Working closely with clients to develop and execute a proactive, social content calendar, managing all phases of digital marketing initiatives from concept through to delivery and optimization/reporting. Leveraging paid media to enhance client’s social media strategy. Effectively driving brand awareness, engagement and traffic according to KPI’s. Often working towards performance goals of target CPA or CPL. Very strong focus on analytics. • Achieved 50% reduction in CPA for Casumo acquisition campaigns effectively saving the agency and brand over £100,000 in advertising costs. • Streamlining campaign briefing process by 40% by working closer with creative and dev teams, repurposing content and implementing briefing templates. • Successfully created engaging content with the intent to convert social media audience into purchasing. 8x more conversions than 2016 to date. • Managed team of two executives. Trained both execs in Photoshop/Illustrator and WordPress to intermediate level.



NextRoll

• United States
• Marketing Services
• 200 - 300 Employee

• Digital Marketing - Agency Account Manager, EMEA

  • Apr 2016 - Dec 2016

  Working with advertising, digital and full performance agencies. Ensuring success with FB, Instagram, browser and prospecting advertising to drive incremental revenue. Proactive communication approach account manager.• Successfully managing 40+ agencies to be profitable with AdRoll.• Ensuring ALL accounts achieved KPI´s set through constant optimization and account strategy sharing performance-enhancing suggestions daily.• Implemented creative ways to improve agency relationships and upsell / promote other AdRoll products via white papers, swag, F2F meetings etc. • Provide tactical advice and help Agencies get the best ROI on their clients’ advertising investment by working closely with them in a consultative role• Managed team of four junior AM’s



bigdog Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Social Media Account Manager

  • Feb 2016 - Apr 2016

  Brands – Harley Davidson / Quorn / Boost / Brantano / Disney On IceDeveloping creative and disruptive marketing campaigns, creating engaging content strategies/plans to drive traffic from social media to websites. Working with each brand to create lasting impressions to drive quality traffic to meet/exceed ROI targets. Setting up large paid media campaigns and landing pages and A-B testing to optimize all campaigns. • Increased Quorn FB fans from 180,103 to 243,221. • Achieving 60,145 entries for the Harley Davidson discover more campaign. • Established Boost on several new platforms with record-breaking engagement levels. • Implementing paid social and PPC marketing strategy for Brantano ‘Back to school’ campaign• Understanding the importance of content as part of an overall SEO and digital marketing strategy



Win Technologies

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Social Media Campaigns & Content Manager

  • Feb 2015 - Feb 2016

  Brands - Betway, BetVegasway, JackpotCity Casino, SpinPalace CasinoLooking after several brands to develop and manage their online marketing campaigns, effectively driving brand awareness, engagement and traffic from social media to websites. Working to create engaging content to drive quality traffic to website and meet/exceed ROI targets, A-B testing approach to optimize all campaigns, retargeting for acquisition. • 100% increase in acquisition of players through social• Using web analytics to understand campaigns performance• Via content marketing achieved 20% increase in web traffic referrals• Created www.redinteractive.co.uk via Wordpress as a side project



National Breast Cancer Foundation

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Digital Producer (Contract)

  • May 2014 - Nov 2014

  • Successfully established charity on several platforms to drive 32% increase in online donations• Grew Facebook page from 60,053 to over 179,678 actively engaged fans• Constantly assessed social media marketing strategies to determine rate of return. • Tapped into new channels to optimize ROI and fuel growth• Increased conversion rates 3x though lading page redesigns• Increased organic search traffic by 140% average• Created easy to read weekly reporting on SOV and sentiment against key Australian NFP's • Monitored NBCF website for up-to-date content and uploading SEO content as required.• Collaborated and produced all corporate partners content for Social Media channels with brands such as Estee Lauder, GHD, Pandora and Ford to name a few.



YasinHaffar.com

• Traveller

  • Dec 2013 - Apr 2014

  Four months of travel to Thailand, Indonesia, Vietnam, Malaysia, Japan and Australia. Working in a nature reserve in Indonesia, island hopping in Thailand, attempting to surf in Sydney and all while learning how to travel with 10kg.



skinChemists

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Digital Marketing Executive (Contract)

  • Mar 2013 - Dec 2013

  • Introducing PPC as a serious channel to market, generated over £500,000 worth of new revenue• Built influencer strategy for SkinChemists resulting in over £200,000 in sales in 36 hours• Set up automated mailers via Mail Chimp for subscribers



Diesel

• Apparel & Fashion
• 700 & Above Employee

• Social Media Executive

  • May 2011 - Apr 2012

  • Increased referral traffic from social media by 28%• Daily social media scheduling, monitoring and reporting• Content creation – Photoshop, Illustrator and video editing



Firetrap

• United Kingdom
• 1 - 100 Employee

• Online Marketing Executive

  • Apr 2009 - May 2011

  • Introduced creative copywriting that was search engine optimised• E-commerce product copywriting• Driving online traffic to website