Senior Manager, BI Engineering

• Feb 2022 - Present

Leading a team of Data Analysts and Data Engineers to help organisation be more data-guided Leading a team of Data Analysts and Data Engineers to help organisation be more data-guided

Data Analytics Course Mentor

• May 2020 - Dec 2022

Senior Manager I , Data Analytics

• Dec 2020 - Feb 2022

Senior Data Analyst, Product Analytics

• Jan 2019 - Nov 2020

DGM, Data Science

• Dec 2015 - Jan 2019

abof.com (Dec'15 - Nov'17) ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ ▪️ Developed a unified data warehouse combining both Clickstream and Transactional data, enabling product, marketing and various customer centric analyses ▪️ Developed a model to predict RTO (Return to Origin) orders. Led to decrease in Cash-on-Delivery RTO rate from 25% to 18% with marginal increase in the cancellation rate ▪️ Developed personalization algorithms for various parts of website such as Product List pages and Home Page ▪️ Developed self-service reporting solutions for business users with right measures ▪️ Trained business users on Excel Power Query and Power Pivot using practical business cases Group Data & Analytics (Dec'17 to Jan'19) ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ ▪️ Internally transferred to Group Data and Analytics vertical from abof.com ▪️ Working with fashion retail business to create a Wedding Demand Management Toolbox -- Developed an attractiveness index for wedding dates in a year using attribution modelling -- Forecasted actual sales and potential demand using SARIMAX models Show less

Associate Manager, Trust Analytics

• Jan 2015 - Dec 2015

-Worked as a part of global team to optimize the losses due to Buyer Guarantee Program -Developed and sized different ideas to strike optimum balance between losses and Customer Service cost -Achieved an annual loss saving target of ~7 Million USD globally -Worked as a part of global team to optimize the losses due to Buyer Guarantee Program -Developed and sized different ideas to strike optimum balance between losses and Customer Service cost -Achieved an annual loss saving target of ~7 Million USD globally

Senior Analyst

• Apr 2013 - Dec 2014

Working with a FMCG major as a part of their Global Business Solutions Team-Worked on developing Self Serve dashboards for tracking Media plan execution-Creating adoption strategies for different geographies and categories-Worked on Pricing Analytics as a Business Consultant, communicating directly with the client, understanding their business problem and consulting on various pricing solutions-Worked on solutions like Price Tiering, Price Modelling, Market Mix-Created a quick turn around pricing solution using R-Managing end-to-end project delivery with Delivery Team, acting as first point of resource planning and escalations -Achieved a 100% Quality of Service for entire last year and Customer Satisfaction Score ~ 4.2 out of 5-Green Belt Certification on Lean Six Sigma - Reduced the Turn Around Time by 25% through identifying non value adding activities and introducing automations-Co-founded PPT Ninja club - conducted PPT.ED talk sessions , similar to the famous TED talk, for educating employees on the best practices for using PowerPoint Show less

Analyst

• Jul 2011 - Mar 2013

-Working to deliver pricing solution to a Fortune 100 FMCG Major.-Using various databases such as Source One, Nielson Advisor to extract data and analyzing it through tools like Spotfire, SPSS and SAS.-Responsible for undertaking training sessions for new joiners on Basic and Advanced Excel concepts

Analyst

• May 2010 - Jul 2011

-Part of Quantitative Research and Analytics group, responsible for carrying out analysis of survey data using statistical tools such as SPSS, MarketSight, SPSS Answer Tree(CHAID analysis) etc. and presenting them in meaningful pattern through Excels and Slides. -Worked on projects involving tools like Concept Testing, Price Sensitivity Meter, Market Sizing. -Part of Quantitative Research and Analytics group, responsible for carrying out analysis of survey data using statistical tools such as SPSS, MarketSight, SPSS Answer Tree(CHAID analysis) etc. and presenting them in meaningful pattern through Excels and Slides. -Worked on projects involving tools like Concept Testing, Price Sensitivity Meter, Market Sizing.

Assistant Professor,Physics

• Jul 2009 - Apr 2010

-Preparing All India Test Series and question banks for helping students to understand the concepts. -Mentoring students in field of exam preparation and career choices. -Preparing All India Test Series and question banks for helping students to understand the concepts. -Mentoring students in field of exam preparation and career choices.

Research Assistant

• May 2007 - Jul 2007

Did a project on Areal Variation Curves for Woven Fabric - Worked on an entirely new method for evaluation of textile unevenness using the grayness value of scanned fabric image. - Compared various methods for obtaining the average grayness value, depending on the type of defects present in the fabric Did a project on Areal Variation Curves for Woven Fabric - Worked on an entirely new method for evaluation of textile unevenness using the grayness value of scanned fabric image. - Compared various methods for obtaining the average grayness value, depending on the type of defects present in the fabric