Experience

Merkle Danmark

• Denmark
• Advertising Services
• 100 - 200 Employee

• Experience Director & Head of Ignition

  • Feb 2023 - Present

  Leading a creative team of senior concept and copy writers as well as experience designers.

• Senior Experience Concept & Copy

  • Apr 2021 - Feb 2023

  Creative concepts and engaging copy to several international top-tier clients within pharma, medico, technology and financial industries as well as within retail and the entertainment businesses.Selected work:Core storyVisionTone of VoiceDialogue StrategyLoyalty programsStoryboardingWorkshopsConceptsCampaigns



Isobar Danmark

• Denmark
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • Apr 2019 - Apr 2021

  Copywriter with many voices and styles. All types of creative copy work: dialogue, web, ads, social. Also: Concept development, creative workshops, interviews, translation. Customer types: Medico, Pharma, Finance, Entertainment, Retail, Fashion, Technology. Copywriter with many voices and styles. All types of creative copy work: dialogue, web, ads, social. Also: Concept development, creative workshops, interviews, translation. Customer types: Medico, Pharma, Finance, Entertainment, Retail, Fashion, Technology.



Magnetix Linked by Isobar

• Denmark
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • Dec 2014 - Apr 2019

  Copywriter with many voices and styles. All types of creative copy work: dialogue, web, ads, social. Also: Concept development, creative workshops, interviews, translation. Customer types: Medico, Pharma, Finance, Entertainment, Retail, Fashion, Technology. Copywriter with many voices and styles. All types of creative copy work: dialogue, web, ads, social. Also: Concept development, creative workshops, interviews, translation. Customer types: Medico, Pharma, Finance, Entertainment, Retail, Fashion, Technology.



Danish Institute for Human Rights

• Denmark
• International Affairs
• 100 - 200 Employee

• Project Manager

  • Jan 2014 - Dec 2014

  At the Danish Institute for Human Rights I was resposible for the development of e-learning and blended learning. Project co-ordinator on a digital strategy for education. Developed a civil society elearning course on Human Rights. Advisory role on face2face training - in particular setting learning objectives and learning effect measurement. At the Danish Institute for Human Rights I was resposible for the development of e-learning and blended learning. Project co-ordinator on a digital strategy for education. Developed a civil society elearning course on Human Rights. Advisory role on face2face training - in particular setting learning objectives and learning effect measurement.



GP Strategies Corporation

• United States
• Business Consulting and Services
• 700 & Above Employee

• Senior Instructional Designer

  • Sep 2006 - Dec 2013

  At Effective Learning - a GP Strategies company - I was storyboarding and conceptualising high-end, gamification e-learning experiences within all subjects: sales, communication, quality assurance, process, security, safety, service, product and technology as well as induction programs to a variety of customers from both private international companies as well as the public sector. Selected clients: A. P. Møller - Mærsk, Vestas, Danske Bank, Erhvervstyrelsen, Ministry of Foreign Affairs, Coloplast My specialities included: End user tests, learning needs analysis, concept development, storyboarding, live training manuals, learning effect measurement I've worked with: Agile project management - SCRUM Adobe Captivate and Articulate authoring tools Show less



Logica

• Canada
• IT Services and IT Consulting
• 700 & Above Employee

• Communication Assistant

  • 2005 - 2006

  Newsletters, press releases, marketing material and internal communication. Translation of manuals (Swedish-Danish) Newsletters, press releases, marketing material and internal communication. Translation of manuals (Swedish-Danish)



Roskilde University

• Denmark
• Research Services
• 700 & Above Employee

• Communication Assistant

  • 2001 - 2005

  Interviews and articles as well as being responsible for different student information material. Arranging Student Information days as well as plantning and hosting international visits. Interviews and articles as well as being responsible for different student information material. Arranging Student Information days as well as plantning and hosting international visits.



SMK – Statens Museum for Kunst

• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Trainee (Communication, Press and Marketing)

  • 2003 - 2004

  Danish National Gallery: Writing newsletters and articles about the museum and the exhibitions for their museum magazine. Writing and designing brochures and folders for smaller events. Danish National Gallery: Writing newsletters and articles about the museum and the exhibitions for their museum magazine. Writing and designing brochures and folders for smaller events.