Experience

Grupo Marktest

• Portugal
• Market Research
• 1 - 100 Employee

• Media Research Deputy Director

  • Aug 2013 - Present

  Lisbon Area, Portugal Main mission: Management and development of Internet audience hybrid systems (site-centric and user-centric tools). That includes, among others, netScope, netPanel meter, netPanel mega, netAudience, netEffects, netStream, etc. Support for other medias in methodology, documentation and data delivery design.



ISCTE - Instituto Universitário de Lisboa

• Portugal
• Higher Education
• 700 & Above Employee

• Teacher

  • Jun 2019 - Present

  Lisbon Area, Portugal Co-teaching the "Social Networks Management and Audience Management Course" in New Media Management masters in ISCTE-IUL.



Grupo Marktest

• Portugal
• Market Research
• 1 - 100 Employee

• Deputy Director for Internet Media Research

  • Feb 2006 - Jun 2013

  Lisbon Area, Portugal

• Head of Research Training, Media Planning and Customer Support Department

  • Jul 1992 - Jan 2006

  Lisbon Area, Portugal Marksel - media planning software development and trainer Marketing research and media research trainer for clients

• Manager of Image and Financial Marketing Research

  • Feb 1989 - Jul 1992

  Lisbon Area, Portugal Launch (1989) and regular production of "Basef - Barómetro de serviços financeiros a particulares" and "CIR - Corporate Image Research" Ad hoc research for financial retails institutions Corporate Image Research