VP, Marketing

• Jul 2023 - Present

VP of Marketing

• May 2022 - Jun 2023

Recruited to develop marketing and public relations capabilities for integrated behavioral healthcare operations SaaS platform, leveraging uniquely comprehensive marketing and analytics skill set. Convert existing messaging and strategic focus to amplify platform’s impact on treatment insights, patient journey improvements, and overall health outcomes. Transform and optimize technology stack, data management, and prospect pipeline processing to establish scalable marketing frameworks. Design value-oriented assets and execute diverse B2B market outreach, proactively shaping brand positioning and generating leads through value-oriented webinar series, client-specific proformas, and consultative education on benefits of visualization analytics. Create public relations framework to engage potential partners and clients via value-aligned by-lines, placed content, generated press, and tradeshow appearances. - Delivered a 26X ROI on pipeline generation and doubled the size of new opportunities within the first 9 months. - Delivered 40% increase in website visits with 90% organic traffic and realized 3X growth in web content engagement. - Exceeded reporter coverage targets by 20% and contributed or placed articles targets by 30% in outlets such as VentureBeat, STAT News, Boston Global affiliates, and Healthcare IT News. Show less

Senior Strategy, Marketing, and Growth Consultant

• Dec 2020 - May 2022

Served in fractional chief marketing officer role for multiple early-stage high-growth healthcare startups across population health, oncology, and acute care. Transmuted organizational strategies, products, and goals into comprehensive omnichannel messaging campaigns that clearly articulated brand identity and value, establishing foundational operational strategies that drove exponential company growth and enabled successful owner exits. Defined and tested market differentiation, identified and monitored competitive risk, and identified new opportunities to grow revenue. Facilitated cross-functional collaboration and communication and ensured board visibility into progress, status, and performance. Show less

VP, Marketing

• Feb 2020 - Dec 2020

Drove both high-level marketing strategy and daily marketing operations for healthcare cloud electronic medical records software startup pursuing aggressive revenue goal. Led multidisciplinary marketing team through creation of short- and long-term campaigns to increase brand awareness and engagement among diverse healthcare provider base. Directed behavioral health initiative, facilitating strategic stakeholder discussions and decision-making to enable expansion into new capabilities and markets. Established growth criteria and optimized customer acquisition costs to improve ROI, positioning company for successful owner exit within 9 months via private equity acquisition. -Expanded media reach to estimated 10,000 press views and 1.24 million total potential viewership. -Realized 12% growth in email click-through rates and 14% in email response rates. Show less

Senior Vice President, Marketing

• Apr 2012 - Feb 2020

Co-founded, operationalized, and led exponential growth of healthcare industry’s first AI-based clinical care support platform. Redirected organization’s approach toward AI’s healthcare applications and shifted brand communications to focus on technology and features to impact on patient outcomes. Enabled quick domination of nascent market through effective sales enablement and increased engagement with healthcare providers. Developed and executed comprehensive marketing strategies to pursue ambitious client acquisition, retention, revenue, and growth goals, expanding team from founders to 100 employees, $10M in revenue, and $100M valuation. -Earned company recognition from multiple industry sources by facilitating strategic placement of platform evangelists and internal experts in high-visibility events and publications. Led development of presentations and thought leadership to enable clear articulation of brand vision and patient impact at events hosted by HIMSS, AMDIS, CHIME, and ACHE. -Awards achieved include: Top Predictive Analytics Solution in Black Book Market Research’s 2020 annual report, 2019 Microsoft Partner of the Year, Top Innovator in Accenture’s 2018 HealthTech Innovation Challenge, Mayo Clinic’s 2016 Think Big Challenge and Trinity Health’s 2016 Innovation Challenge, and College of Healthcare Information Management Executives (CHIME)’s 2015 Collaboration Award. Show less

Change Management Lead

• Dec 2011 - Apr 2012

Independent Contractor for PWC (Change Management Subject Matter Expert)

• Jun 2011 - Dec 2011

Director of Strategic Communications

• Apr 2010 - Jun 2011

Senior Consultant

• Mar 2005 - Apr 2010