Experience

Whitestone Software

• Romania
• Information Technology & Services
• 1 - 100 Employee

• Head of Product Design

  • Jun 2022 - Present



Freelace / Self-employed

• United States
• Online Audio and Video Media
• 500 - 600 Employee

• Freelance Product Designer

  • Sep 2010 - Mar 2023

  Expert in iGaming, fintech, and blockchain products. Helping clients build conversion-optimized products: designing wireframes, describing user-flows, creating prototypes, and realizing the final design. - Delivered a wide range of projects, including sportsbook and live casino games, affiliate websites, e-commerce websites, mobile apps, and landing pages. - Established content strategies and online presence for multiple brands in the iGaming and fintech industries. - Partnered with expert developers to make cosmetic improvements on multiple websites and fintech products. - Managed projects from conception to launch, ensuring timely delivery and client satisfaction. - Utilized expertise in fintech and blockchain products to design innovative and user-friendly interfaces that meet the needs of modern consumers. - Designed mobile app concepts to be sold across multiple platforms, such as Dribbble or Behance. Show less



DaChain

• United Kingdom
• Internet Publishing
• 1 - 100 Employee

• Head of Product Design

  • Aug 2021 - Jun 2022

  DaChain, part of the Lastminute.com Group, is a comprehensive platform that allows brands to create, manage, and market NFTs across various industries such as sports, music, art, and entertainment. - Closely collaborated with the Head of Product & Technology, leading the product discovery phase in order to build a competitive product leveraging the Blockchain technology. - Constantly benchmarked the competitors with deep analyses in order to stay up-to-date with the latest industry developments and standards. - Defined the Product Design strategy and its roadmap, including resourcing, building an internal cross-functional team. - Advocated a product-led approach to ensure the best collaborative environment across all departments. - Organised Product Design ceremonies, including monthly presentations for senior stakeholders and investors. - Led the UI Design channel, creating a state-of-the-art Design System in Figma, covering all the Company verticals, ensuring the maximum consistency and best practices at all times. - Provided mentorship and tool suggestions for other design team members and product owners. - Teamed-up with third parties and customers personnel, sharing the know-how to produce engaging and exclusive digital content in the form of NFTs. - Oversaw the Design to Development hand-off by leveraging Agile methodologies, organising deliverables, and holding the designers accountable for production-stage outputs. - Producing design Quality Assurance checklists, ensuring a single source of truth for design intentions. Show less



Pragmatic Play

• Gibraltar
• Software Development
• 700 & Above Employee

• Senior Product Designer

  • May 2020 - Aug 2021

  Pragmatic Play is a leading content provider to the iGaming industry, offering a multi-product portfolio that is innovative, regulated and mobile-focused. - Led the design of intuitive and engaging user interfaces for a suite of Live Casino games, including Dragon Tiger, ONE Blackjack, Multi Table Play Baccarat, and Andar Bahar. - Revamped the UI design of existing Live Casino games, including Baccarat, Blackjack, and Speed Blackjack, to ensure optimal user experiences and a consistent visual language throughout the product suite. - Provided mentorship and guidance to other members of the design team and offered coding suggestions to developers. - Facilitated effective collaboration and communication by leveraging an agile methodology and organising design ceremonies. - Played a key role in presenting product design solutions to senior stakeholders. - Developed a comprehensive design system that ensured a consistent visual language across the entire product suite. - Implemented motion graphics and micro-animations throughout the products to enhance user engagement. - Spearheaded a white-label approach that allowed Live Casino products to be easily resold and reskinned. Show less



The Ear Platform

• Italy
• Information Technology & Services
• 1 - 100 Employee

• Product Designer

  • Oct 2018 - Feb 2020

  The Ear Platform LTD is an online Casino B2B reseller operating with Eastern Europe and Asian customers. - Developed a white label UI for the Asian market, optimized to provide the best UX for the region. - Managed and designed the Frontend based on Bootstrap 4 as CSS library, Vue.js as frontend framework and Laravel as web application framework. - Developed 'CaMaSy' User Interface, a powerful back-office application that allows Casino operators to manage promotions, users and wallets. Based on Laravel Nova and Vue.js. - Collaborated with the development team in an Agile environment using Jira as ticket management system, Git as version-control system and Confluence for documentation keeping. - Worked closely with the marketing team in order to establish a trustworthy online presence for the company. - Created a top-notch universal naming convention system across the entire product portfolio and assets to ensure clarity and improve the overall collaborative experience. Show less



E-Play24

• Malta
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Senior UI/UX Designer

  • Dec 2017 - Oct 2018

  E-Play24 is the leader iGaming White Label reseller in the italian market, managing a network of over 30 brands, including online and shop-based products and a wide range of services to deliver the most efficient platform in the country. It also operates with a B2C gambling website. - Developed web based prototypes with HTML, CSS and JS for the platform based on Laravel. - Designed brands and corporate identity for the customers. - Directed the operations of the outsourced graphic team based in England. - Took care of weekly newsletters and daily banner to engage more players, providing stunning landing pages and clear CTAs. - Gathered analytical data to establish a successful content strategy. Show less



AR MANAGEMENT

• Malta
• Software Development
• 1 - 100 Employee

• UI/UX Designer

  • Aug 2016 - Dec 2017

  AR Management is a B2B and B2C software house operating in the iGaming industry, providing a comprehensive platform with a complete suite of products and services for gambling operators in the LatAm market with over 60 online customers and a network of 80k players. - Developed a successful web CMS with a powerful drag 'n drop intuitive interface and live editing capabilities on colors and modules, thanks to an advanced use of SCSS, enabling clients to generate and manage White Label websites with ease. - Designed and constantly improved the web template based on Bootstrap used to theme customer websites, improving user experience and engagement. - Delivered weekly banners to customer websites to engage more players and advertise upcoming promotions, resulting in increased player engagement. - Designed the brand identity for the company, including the corporate website, brochures, T-shirts, and business cards. - Gathered direct feedback from LatAm operators and converted it into practical tweaks for the platform, resulting in enhanced usability and user satisfaction. Show less