Experience

Malin

• United States
• Transportation, Logistics, Supply Chain and Storage
• 200 - 300 Employee

• Customer Care Representative

  • Jun 2023 - Present



Crawford Electric Supply

• United States
• Wholesale
• 200 - 300 Employee

• Digital Business Development Manager

  • Sep 2020 - Jul 2023

  Through a solutions-driven approach, I support, manage and grow digital sales within Crawford current and potential customers.

• Marketing Specialist

  • Oct 2017 - Aug 2020

  CRAWFORD ELECTRIC SUPPLY | HOUSTON, TX | 2017 TO PRESENTMarketing & Vendor Relations Specialist● Collaborate with more than 20+ vendor partners to create unique marketing initiatives aligned with business needs and brand objectives, along with critical programs and benchmarks for success. ● Plan marketing objectives based on yearly available Co-Op funds. ● Develop and lead complex projects from inception through completion, supporting on-time fulfillment of deliverables. ● Implement the agreed-upon plans while communicating and engaging with stakeholders to keep them informed on the progress during and after a project’s completion, ensuring satisfaction.● Manage a $500K joint marketing budget across 20+ vendor partners, delivering maximum ROI through strategic planning and expert allocation of resources. ● Curate all email marketing campaigns with positive results to open-rates, click-through rates, and conversions. ● Utilize analytical data from current and previous sales reports to identify and act on trends, opportunities, and challenges. ● Work alongside 4 regional managers to plan and execute branch-level marketing initiatives to deliver on branch and company goals, promoting sustainable business development. ● Build and strengthen relationships with vendors to create co-branded marketing materials and campaigns centered on new product launches or special promotions, driving revenue generation and vendor cohesiveness.● Lead Merchandising Team to lift sales by up to 13% at 25 branch locations. Show less



Academy Sports + Outdoors

• United States
• Retail
• 700 & Above Employee

• Advertising Specialist

  • Aug 2014 - Oct 2017

  ● Led and collaborated with multiple teams to plan and execute all print marketing material content for the weekly ad inserts, in-store flyers, magazine ads, and border flyers, optimizing customer reach to increase sales. ● Partnered with 15+ merchants and vendors to curate the creative marketing direction for special apparel launches; resolved content difficulties and leveraged exclusive content for unique product or project needs. ● Collaborated cross-functionally with In-Store, Social Media, and Store-ops teams to execute new and dynamic messaging for routine launches for Back-to-School, New Years, Black Friday, and Holidays, driving significant consumer participation in events. ● Spearheaded layout meetings with apparel merchant team to determine and produce the most impactful stories for each month, as well as to cooperatively plan the best course of execution for new product launches, rodeo version ads, back to school promotions, new sale prices, Black Friday, and flyers. ● Forged relationships with major vendors to attain proofing feedback and gather special product technology information, successfully enhancing marketing potential and brand positioning. ● Negotiated opportunities with vendors to help show Academy as a low-price leader, ensuring customer satisfaction and loyalty. ● Streamlined the entire content creation process to include all merchant departments, allowing for more cohesive stories and delivering creative elements earlier for multi-level-marketing platforms, which drove efficiency and project timeliness. ● Proofed ads on a weekly basis and processed changes according to established policies and procedures. Show less



USA Chess

• Houston, Texas Area

• Camp Director

  • Aug 2010 - Jan 2015

  ● Oversaw all operational activities for a chess skills improvement camp, ensuring performance outcomes aligned with all established goals and expectations. ● Organized educational activities for 40+ students per day to maintain strategic operational objectives. ● Managed 5+ staff members, providing ongoing feedback and support to facilitate both individual and team success. ● Built rapport with students, teachers, and parents to advance participation and retention. ● Innovated and promoted new services to increase camp and class enrollment by up to 120% annually. ● Maintained a heavy influx of email and phone correspondence, responding to more than 20-50 messages per day from both customers and colleagues. ● Expanded professional expertise at every opportunity to maximize individual work contributions. Show less