Lori J.
Marketing Manager at PABCO Roofing Products- Claim this Profile
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Topline Score
Bio
Mark Blumenthal
Lori was able to understand our business quickly. She helped us a lot with our creative design for our website and marketing collateral. She also helped us with our S.E.O. and web analytics. She was always willing to help with projects on short notice.
Roger Heldman
Lori did a nice job of improving the content of our email marketing campaigns and social media. She had a good grasp of what was important to our customers and her efforts paid off for us. She is a pleasure to work with and I am glad to recommend her.
Mark Blumenthal
Lori was able to understand our business quickly. She helped us a lot with our creative design for our website and marketing collateral. She also helped us with our S.E.O. and web analytics. She was always willing to help with projects on short notice.
Roger Heldman
Lori did a nice job of improving the content of our email marketing campaigns and social media. She had a good grasp of what was important to our customers and her efforts paid off for us. She is a pleasure to work with and I am glad to recommend her.
Mark Blumenthal
Lori was able to understand our business quickly. She helped us a lot with our creative design for our website and marketing collateral. She also helped us with our S.E.O. and web analytics. She was always willing to help with projects on short notice.
Roger Heldman
Lori did a nice job of improving the content of our email marketing campaigns and social media. She had a good grasp of what was important to our customers and her efforts paid off for us. She is a pleasure to work with and I am glad to recommend her.
Mark Blumenthal
Lori was able to understand our business quickly. She helped us a lot with our creative design for our website and marketing collateral. She also helped us with our S.E.O. and web analytics. She was always willing to help with projects on short notice.
Roger Heldman
Lori did a nice job of improving the content of our email marketing campaigns and social media. She had a good grasp of what was important to our customers and her efforts paid off for us. She is a pleasure to work with and I am glad to recommend her.
Credentials
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Digital Marketing Copywriting Certificate
American Marketing AssociationJul, 2023- Nov, 2024 -
Professional Scrum Master
International Scrum Institute™ (Scrum Institute)Jan, 2023- Nov, 2024 -
Diversity, Inclusion, & Sensitivity 2022
TraliantApr, 2022- Nov, 2024 -
Hubspot Content Marketing Certification
HubSpotApr, 2022- Nov, 2024 -
Cert Prep: Scrum Master
LinkedInMar, 2022- Nov, 2024 -
Certified Construction Marketing Professional (CCMP)
Construction Marketing Association (CMA)Dec, 2021- Nov, 2024 -
Hubspot Email Marketing
HubSpotNov, 2021- Nov, 2024 -
Role of Content
SemrushAug, 2021- Nov, 2024 -
Advertising on YouTube
LinkedInJul, 2021- Nov, 2024 -
Marketing Strategy
AsanaJan, 2021- Nov, 2024 -
Agile Leader Certification SSGI
Six Sigma Global InstituteDec, 2020- Nov, 2024 -
Learning ASANA
LinkedInDec, 2020- Nov, 2024 -
SEMrush SEO Toolkit Exam
SEMrushNov, 2020- Nov, 2024 -
Creating Marketing Objectives
LinkedInOct, 2020- Nov, 2024 -
The Six Morning Habits of High Performers
LinkedInApr, 2020- Nov, 2024 -
Google My Business
GoogleJan, 2020- Nov, 2024 -
Social Selling Foundations
LinkedInNov, 2019- Nov, 2024 -
Writing a Compelling Blog Post
LinkedInNov, 2019- Nov, 2024 -
Body Language for Leaders
LinkedInFeb, 2019- Nov, 2024 -
Content Marketing: Blogs
LinkedInFeb, 2019- Nov, 2024 -
Content Marketing
American Marketing AssociationFeb, 2018- Nov, 2024 -
Advanced Lead Generation
Lynda.comSep, 2017- Nov, 2024 -
American Associates of Architect Provider
AIAJun, 2012- Nov, 2024 -
Content Marketing
HubSpot AcademyApr, 2022- Nov, 2024 -
Social Media Marketing
HubSpot AcademyApr, 2022- Nov, 2024 -
Google Analytics Certification
SkillshopApr, 2023- Nov, 2024 -
Google Analytics Certification
SkillshopApr, 2023- Nov, 2024 -
SEO
HubSpot AcademyJan, 2023- Nov, 2024 -
Google Ads Search Certification
GoogleNov, 2022- Nov, 2024 -
SEO
HubSpot AcademyApr, 2022- Nov, 2024 -
Content Marketing
SEMrushNov, 2018- Nov, 2024 -
SEMrush SEO Toolkit
SEMrushNov, 2018- Nov, 2024 -
Google Adwords Certified
GoogleJul, 2017- Nov, 2024 -
Google Analytics
GoogleJul, 2017- Nov, 2024 -
Amazon Selling
LinkedIn -
Certificate In Flash
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Client Side Server Scripting - Javascript
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LEED Green Certified
Misc. -
SEM Rush Social Media Certfication
Semrush -
SQL/Database Management
Highline Community College -
Server Side Scripting
Highline Community College -
Society for Marketing Professional Services Certification (Pending)
SMPS—Society for Marketing Professional Services
Experience
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PABCO Roofing Products
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United States
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Wholesale Building Materials
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1 - 100 Employee
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Marketing Manager
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Nov 2020 - Present
As Marketing Manager at PABCO Roofing Products, I am responsible for developing and executing brand strategies that drive volume and profitability. With over 2 years of experience in this role, I specialize in implementing strategic plans to achieve short and long-term business objectives. In addition to overseeing graphic design for print and web, CRM and content marketing, inbound and digital marketing, and project management, I am also actively involved in the architectural side of our business. My deep understanding of the industry has helped me identify new opportunities for growth and innovation in our marketing efforts. I am proud to have spearheaded marketing automation. Through my leadership and expertise, I have led the development of our marketing department workflow using agile project methodology, aligning projects and driving growth through various marketing methods including collateral, events, loyalty marketing, email marketing, and online marketing venues. Additionally, I have been instrumental in overseeing all public relations outreach and coordinating promotional activities and trade shows with our developers, advertisers, and production managers to market our products and services. Show less
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ThriveDX
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United States
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Education Administration Programs
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300 - 400 Employee
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Adjunct Associate Professor
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Jun 2022 - Present
Assisting with Intro to Software Development - Teaching the basics of software development - Agile development methodology - Scrum - HTML, CSS, Javascript - Front-end web development - Dom manipulation - Teaching basic concepts of file structure, coding, terminal manipulaton Assisting with Intro to Software Development - Teaching the basics of software development - Agile development methodology - Scrum - HTML, CSS, Javascript - Front-end web development - Dom manipulation - Teaching basic concepts of file structure, coding, terminal manipulaton
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California State University, Long Beach
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United States
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Higher Education
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700 & Above Employee
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Lead Digital Marketing Instructor - Adjunct
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Sep 2021 - Present
As part of a national boot camp series, • Lead boot camps for college-level students covering a range of digital marketing topics, including marketing automation, marketing fundamentals, web development (HTML, CSS), ecommerce, UX design, WordPress, email marketing, analytics and reporting, SEM, SEO, digital strategy, content writing, content creation, Google Tag Manager, and CRM. • Collaborate with other instructors and staff to develop course materials, plan and execute lesson plans, and provide feedback to students to ensure they are making the most of their learning experience. • Continuously seek ways to improve curriculum and integrate the latest trends and technologies in digital marketing education. As the Lead Digital Marketing Instructor at California State University, I bring a deep passion for teaching and extensive industry experience to the classroom. I am committed to providing students with a comprehensive understanding of digital marketing and helping them develop the skills they need to succeed in today's fast-paced marketing landscape. In addition to covering core digital marketing topics, I also teach foundational web development skills such as HTML and CSS, as well as advanced tools like Google Tag Manager. By providing students with a well-rounded education, I help them become confident and capable digital marketers who are ready to tackle any challenge. Show less
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Premier SIPS: Structural Insulated Panels
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United States
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Building Materials
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1 - 100 Employee
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Digital Marketing Manager
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Jan 2020 - Nov 2020
• Leveraged expertise to direct digital marketing in concert with key stakeholder and senior leadership involving strategic planning and campaign execution, analytics and measurement, and resource allocation. • Adeptly navigated an acquisition by developing a multifaceted marketing transition program designed to integrate two new divisions and establish a cohesive marketing strategy. • Created and executed the editorial plan and campaigns coordinated across social media, website, blog, email, advertising and third-party media, along with devising and editing all content. • Developed the company measurement plans and associated metrics such as cost per acquisition, demand and lead generation, website conversions and ROI to effectively evaluate performance. • Oversaw keyword and ancillary marketing research in the evaluation of current strategic progress against established plan to identify areas for improvement and design plans for execution. • Collaborated closely with sales management in creating a sales process which optimized lead handoff by assessing lifecycle stages, developing qualified goals, and training internal stakeholders. Show less
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Copper and Brass Sales | thyssenkrupp Materials NA
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United States
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Mining
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100 - 200 Employee
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Digital Marketing Manager
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Feb 2018 - Jan 2020
• Directly reporting to the division Vice President and Executive Team, led marketing activities regarding the online acquisition, conversion, and retention of customers through various digital channels by coordinating cross-functionally with regional sales managers, distribution centers, industry segment managers, and international marketing and web development teams. • Deployed an omnichannel strategy to interweave disparate content channels in aimed at improving customer experience and buyer journey while presenting a clear content campaign plan for sales. • Spearheaded the creation of the content vision for UX design, SEO keyword strategy, and cross-functional collaboration to drive thought leadership, value-add, production, sales, and e-commerce marketing. • Assessed corporate content capabilities and needs across distribution channels such as social media and blogs to develop actionable insights against the current competitive landscape and addressing content gaps. • Developed messaging, campaigns and calendars for email, blogs, video, social and paid digital marketing campaigns, creating personalized content and leveraging customer data to execute targeted and segmented campaigns to drive customer behaviors including adoption, engagement, and utilization. • Drove enterprise improvements by developing content for the first company marketing automation and CRM integration; managed iterative A/B testing to continually improve performance through optimized messaging and targeting wile presenting performance results and creating improvement strategies. Show less
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Vetrotech Saint-Gobain North America
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United States
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Wholesale Building Materials
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1 - 100 Employee
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Digital Marketing Manager - North America
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Apr 2010 - Feb 2018
• Developed and executed the annual marketing and communications strategic plan while directing content for brand management, public relations, corporate positioning, website redesigns, advertising, and sales and marketing alignment; providing valuable content for digital channels. • Created web portal and digital collateral content management in order to transform an outmoded intranet into a dynamic portal which improved communication streams and integrated new sales tool. • Employed expertise in the conceptualization and execution of editorial for new articles and blogs to drive awareness, while strategizing across campaigns, editorial content, and webpage content placement. • Drove effective content development by conducting strategy sessions to define the customer journey. • Spearheaded development and integration of the first social media channels and associated strategy, as well as planning posting for international and local social media sites to develop external partner profiles. • Developed and launched the first lead generating webinar series to increase generation and conversion. Show less
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Regional Marketing Project Manager, North America
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Apr 2012 - Aug 2016
• Responsible for consistent excellent marketing communications materials for all media, including direct mail, trade show displays, internal communications, e-newsletters, product literature, brochures,logos, websites and multimedia while maintaining company branding initiatives. • Managing photography and video including arranging on location photography, rights, and negotiations and asset management. • Satisfying company communication objectives on time and on budget. • Responsibilities include developing the most efficient and productive methods to create dynamic website content to meet the needs of company.WEBSITE• Updating and changing existing blogs and websites• Search engine optimization (SEO), search engine marketing (SEM)• Google analytics reporting• Site navigation and user experience planning• Integrate visual presentation techniques (video and multimedia modules)• Programming (also coordinate with outside vendor or implement basedon appropriate knowledge)ART DIRECTION & PROJECT IMPLEMENTATION• Art direction (illustration, photography, type and formats)• Hands-on computer design/layout• Art production as neededPROJECT MANAGEMENT• Developing proposals, project status and cost analysis reports• Directing and monitoring of staff and freelance resources• Collaborating with copywriters, agencies and/or outside vendors• Ensuring overall project objectives are metSALE ENABLEMENT/BRANDING• Implementing a sales enablement system, establishing a co-branding and co-marketing program, and developing a sustainability marketing promotional program inline with global marketing initiatives.• Working closely with partners, sales and representatives to establish marketing programs that help build businesses.• Developing webinars and continuing education courses.• Creating social media content and strategies for YouTube, Facebook and Twitter.• Writing story boards, scripts and video production. Show less
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Galls, LLC (Formerly Blumenthal Uniforms)
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Tukwila, WA
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Marketing Consultant
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Dec 2010 - Apr 2015
• Project manager responsible for Content Management, HTML, Coldfusion and CSS editing, Copywriting, SEO, Social Media Administration, E-Commerce Marketing, and Marketing Strategy, Assist with launch of new web site, marketing for 5 retail locations, and Blu-Thread Street Command product. Create E-Mail Blasts, and edit, proof, test and monitor analytics for sites on a Cold Fusion base platform. Also responsible for multiple store signage, printed marketing materials and promotional calendar management and planning per market segment and region. Show less
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Filter
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Digital Marketing Contractor
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May 2007 - Sep 2011
• Digital marketing project contractor specializing in e-commerce, real estate, education, and lead generation for a variety of Seattle area companies including Boeing, REI, Russell Investment, Amazon.com, Maxon, Group Health, Seattle Gourmet Foods, Highline Community College, Coldwell Banker • Digital marketing project contractor specializing in e-commerce, real estate, education, and lead generation for a variety of Seattle area companies including Boeing, REI, Russell Investment, Amazon.com, Maxon, Group Health, Seattle Gourmet Foods, Highline Community College, Coldwell Banker
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University of Puget Sound
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United States
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Higher Education
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700 & Above Employee
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Web Manager
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Nov 2010 - Feb 2011
• Update and manage content management systems while supporting over 100 content editors. • Review of and update of website, social media tools, blog posts, Youtube updates and flickr photosets. • Manage and review email, provide Google Analytics data to internal requestors • Work with technology staff • Run monthly site integrity checks. Use of BigTree CMS, MachForms, Adobe PhotoShop and WordPress MU • Large-scale web site management, administration and design • Creative, effective team builder/manager • Excellent written and verbal communication skills • Working internet protocols, current and emerging authoring languages and database design, integration and backend structures • Working effectively with a wide range of constituents in a diverse liberal arts university setting • Graphic design and editing Show less
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Clover Park Technical College
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United States
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Higher Education
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200 - 300 Employee
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Adjunct Faculty Instructor
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Aug 2001 - 2010
Teaching graphic design, layout, print production techniques and Adobe Creative Suite programs. Teaching graphic design, layout, print production techniques and Adobe Creative Suite programs.
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Seldens Designer Home Furnishings
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United States
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Advertising Director
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Aug 1998 - May 2008
• During my career at this position I was the lead in many projects, managed a small team, responsible for a 1.6 million dollar budget and helped triple the sales. The marketing strategy here was multi-channel - events, radio, television, digital and traditional print and public relations. This was my first experience with ecommerce - beginning with EBay. • During my career at this position I was the lead in many projects, managed a small team, responsible for a 1.6 million dollar budget and helped triple the sales. The marketing strategy here was multi-channel - events, radio, television, digital and traditional print and public relations. This was my first experience with ecommerce - beginning with EBay.
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Lady of America Fitness
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United States
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Wellness and Fitness Services
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Franchise Owner
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Jan 2001 - Sep 2007
Franchise owner, marketing manager, yoga instructor for the first Lady of America location in Washington State. Franchise owner, marketing manager, yoga instructor for the first Lady of America location in Washington State.
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Landor
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United Kingdom
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Advertising Services
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200 - 300 Employee
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Print Production Project Manager
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Feb 1996 - Aug 1998
Print production project manager for Microsoft's desktop application products. Working on and off site with Microsoft Creative Services, managing vendors and acting as client consultant for print packing for over 300 SKUs. Involve creatively in the first Microsoft Office packaging campaigns. Print production project manager for Microsoft's desktop application products. Working on and off site with Microsoft Creative Services, managing vendors and acting as client consultant for print packing for over 300 SKUs. Involve creatively in the first Microsoft Office packaging campaigns.
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Education
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2015 - 2018
Western Governors University
Bachelors of Business Administration, Marketing Management, Business, Management, Marketing -
Central Washington University
Bachelor of Arts - BA, Computer/Information Technology Administration and Management -
School of Visual Concepts
Certifications of Completion, Blogging, Social Media, HTML, Email Marketing, User Experience, Design Thinking -
Highline College
Computer Science, Web Development -
Clover Park Technical College
Associate of Arts - AA, Graphic Design -
Everblue
LEED Green Associates Seminar -
https://www.drupaltutor.com/
Certificate, Building Websites In Drupal 7
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