Industrial Innovation Product Manager

• Nov 2019 - Present

Project Leader (China Red Star Design Award · Original Solution）/ Senior Marketing Manager

• Jan 2016 - Present

1. Formulating plans, organizing preliminary research seminars to ensure the new annual strategy. 2. Promoting and Recruiting design works, KPI sets 3000 design collections in total of 3 months. Organizing the first round and the final round of screening with 12 invited experts from domestic area and overseas. 3. Expanding strategic partners, docking and formulating cooperation cases and responsible for landing the projects. e.g. A. Red Star - JD. Crowd funding: Planning“Red Star Awards Good Products Sale Page” on JD. Crowd funding PC Homepage and JD. Finance APP. The transaction volume exceeds 8 million, and the maximum daily hit rate is 7000. B. Red Star - Visual China Group: Co-building the digital registration and evaluation system. C. Red Star - Taobao: Planning the online show named “Red Star Life Proposition” to promote good products. The maximum attentions is 4000 per show and the sales transaction rate is over 10%. D. Red star - LKKER: Organizing the "red star guest invite" innovation design training salon to provide designers with training services. E. Red Star - SDN - DiDi: Organizing Intl' Service Design Seminar with webcast around DiDi group simultaneously. 4. Organizing forums with 1000 audiences or internal seminars e.g. Red Star Design Award Ceremony Forum, UNESCO Creative Cities Network • Beijing Summit. 5. Data researching to insight the trend of China's original design. 6. Following up the performance of team members and partners and docking supporting departments to guarantee the project quality. Show less

Creative Project & PR Manager

• Jul 2013 - Jan 2016

1. Planning the Beijing International Design Week-751 International Design Festival with 50 exhibitions, forums, etc. Inviting 100+ media to report to attract more than 30,000 people per day. 2. Organizing 751D•LAB to brand 751 and promoting potential young designers, logging in Beijing Design Week, Poly Auction, Buyer Store. 751D•LAB attracted more than 300 young designers from China and was reported by more than 30 media outlets including CCTV, BTV and People's Daily. 3. Editing 751D·PARK public Wechat and operating designers' Wechat group. Editor of "751 Fashion Design" magazine, interviewing famous designers to operate character columns. Show less