Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Director, Media

  • Feb 2023 - Present



Publicis Health Media

• United States
• Advertising Services
• 500 - 600 Employee

• Media Director

  • Oct 2021 - Feb 2023



Harmelin Media

• United States
• Advertising Services
• 200 - 300 Employee

• Media Director

  • May 2017 - Oct 2021



AstraZeneca

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Media Strategy Leader, Commercial Operations

  • Feb 2016 - Dec 2016

  Served as in-house media consultant providing strategic guidance for the marketing teams on the development of offline and online media plans for the entire Diabetes Division • Accountable for championing innovative approaches to paid media to connect with patients and customers, and to help position AstraZeneca as a leader in the industry • Management and leadership of the Media Agency responsible for planning, buying, performance management and optimization of integrated paid media campaigns • Recommended optimal investment levels for all media tactics through the examination of performance data, consumer/HCP insights, competitive, and media trends • Identified strategic opportunities and fostered ongoing relationships with key publishers and media partners • Implemented portfolio media buys to maximize efficiencies across multiple brands • Led new media initiatives through medical, legal, and regulatory process from conception through to execution • Managed the media budgets and agency fees for six marketing teams, ensuring budget accuracy and transparency, and resolving any budget disputes with the media agency • Assisted leadership on business process improvement and agency relations working closely with Procurement • Participated in annual brand planning and lead subsequent development of strategic brand insights, including brainstorming to assess market, audience, competitive, and campaign insights • Worked collaboratively with six separate marketing teams to monitor and facilitate agency performance evaluations • Proactively worked with Brands and Business Intelligence capabilities to design campaigns goals/KPIs and subsequent measurement framework • Co-Leader on the development of the first AstraZeneca Facebook page for a “black box” drug Show less



Harmelin Media

• United States
• Advertising Services
• 200 - 300 Employee

• Associate Media Director/Media Consultant

  • Oct 2004 - Jan 2016

  Associate Media Director, Associate Media Director, October 2011 - January 2016 Media Supervisor, November 2004 - July 2006 Leading Philadelphia media agency, clients included: Thomas’ English Muffins, Nature's Harvest Bread, In The Raw, Sweet’N Low, Delaware Tourism Department, Beneficial Bank, PA Department of Transportation and PA Department of Tourism & Economic Development • Facilitated integration across media, creative, social, search, strategic planning, account management, research teams, as well as media partners to strengthen campaign effectiveness and ensure streamlined communication• • Strategically planned and executed media campaigns to complement brand objectives and attain marketing goals across multi-channel tactics • Assessed business performance and marketplace trends to determine appropriate media strategies • Negotiated, managed, and led outside vendor relations for multiple brands, including program development, and campaign implementation • Maintained daily interaction and professional relationships with clients, site partners, and agency partners • Orchestrated multi-platform partnerships with Meredith Corp., Scripps Networks, and Time Inc. Show less



Saatchi & Saatchi/ MediaVest

• New York, NY

• Assistant Communications Director

  • Mar 2000 - Sep 2004

  Top full-service communications agency, handling billings of over $1.9 billion annually, clients included: Procter & Gamble’s Olay, Head & Shoulders, Ivory, Tide, Dreft, Noxzema, and Physique • Managed media planners/assistants on a $100 million account portfolio including haircare, beauty, and laundry brands • Assessed business performance and marketplace trends to determine appropriate media strategies • Developed and presented media objectives, strategies, and plan options for Marketing Director approval • Planned, negotiated, and purchased national and regional print and outdoor media • Responsible for the execution of plans, monitoring schedules, and maintaining monthly budgets • Worked with TV & Radio group to ensure media buys were implemented correctly and efficiently • Developed and implemented additional media support in regional test markets • Conducted demographic overviews via focus groups & segmentation studies Show less



DeWitt Media

• New York, NY

• Senior Media Planner

  • Sep 1999 - Mar 2000

  Full-service media agency, handling a portfolio of $100.0 million, clients included: Land Rover and New York Life Insurance • Planned, negotiated, and purchased national and regional print and outdoor media • Developed strategic media recommendations based on client’s objectives • Monitored all aspects of the media plan • Coordinated merchandising and added value programs • Created magazine/newspaper post-buy position reports Full-service media agency, handling a portfolio of $100.0 million, clients included: Land Rover and New York Life Insurance • Planned, negotiated, and purchased national and regional print and outdoor media • Developed strategic media recommendations based on client’s objectives • Monitored all aspects of the media plan • Coordinated merchandising and added value programs • Created magazine/newspaper post-buy position reports



Warren/Kremer/CMP Advertising

• New York, NY

• Media Planner

  • Feb 1999 - Sep 1999

  Top travel-industry advertising agency, clients included: The Peninsula Hotel, The Mark Hotel, The Phillips Club, Georgette Klinger, and Cohen’s Fashion Optical •Planned, negotiated, and purchased print media •Developed strategic media recommendations based on client’s objectives •Monitored all aspects of the media plan •Coordinated merchandising and added value programs Top travel-industry advertising agency, clients included: The Peninsula Hotel, The Mark Hotel, The Phillips Club, Georgette Klinger, and Cohen’s Fashion Optical •Planned, negotiated, and purchased print media •Developed strategic media recommendations based on client’s objectives •Monitored all aspects of the media plan •Coordinated merchandising and added value programs



Spring O’Brien, New York, New York

• New York, NY

• Assistant Media Planner

  • Sep 1997 - Feb 1999

  Assistant Media Planner, September 1997 - February 1999 Boutique-style advertising and public relations agency, clients included: Cyprus, Rail Europe, The Alps, Royal Air Maroc • Assisted Media Director in all aspects of media planning for general accounts • Issued Insertion Orders to magazines and newspapers • Assisted in the development of media strategies for national and international plans • Conducted competitive tracking studies Assistant Media Planner, September 1997 - February 1999 Boutique-style advertising and public relations agency, clients included: Cyprus, Rail Europe, The Alps, Royal Air Maroc • Assisted Media Director in all aspects of media planning for general accounts • Issued Insertion Orders to magazines and newspapers • Assisted in the development of media strategies for national and international plans • Conducted competitive tracking studies