Antoinette Ralferine Wentworth-Smith
Journalist at Various online and print publications- Claim this Profile
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English Native or bilingual proficiency
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German Limited working proficiency
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Bio
Experience
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Various online and print publications
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Writing and Editing
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200 - 300 Employee
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Journalist
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Feb 2020 - Present
• Develop headlining compelling articles for major publications by sourcing leads, subject matter experts, and under-reported topics.• Collaborate with podcasts, startup businesses, and local organizations to capture their brand voice in an engaging way for website and social media copy. • Ghostwrite across a variety of mediums including Twitter for individuals, businesses, and non-profits collating popular twitter threads into Twitter Moments.
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Haus Von Ralferine
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United Kingdom
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Wellness and Fitness Services
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Marketing Director
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Sep 2019 - Present
• Lead creative teams in curating culturally relevant digital content by leveraging research, industry trends, and expertise to develop creative briefs.• Collaborate with external vendors and subject matter experts to develop new marketing strategies profiling techniques and media consumption habits.• Conceptualise several rebrand efforts including email campaigns, photoshoots, and video shoots.• Develop, maintain, and update media lists, client Press Rooms, client show pages and press kits.• Draft, edit, and finalise press releases, FAQ’s, talking points, and bios for executive clients.• Maintain clients' presence across several social media platforms, including responding to questions, concerns, and brand inquiries.• Increase social media presence, brand familiarity, and followers by producing integrated campaigns and content calendars.
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New Style Radio
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United Kingdom
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Assistant Radio Host
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Apr 2017 - Present
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Beauty & Social Media Editor
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Jan 2021 - Present
• Responsible for building, developing, and leading firm’s social media team, driving strategy across channels, campaigns and audiences, and collaborating with internal stakeholders to lead execution against objectives for clients. • Cross functionally collaborate with internal clients and external partners to plan and execute social programs that build and protect client’s brand and reputation, while ensuring consistent and engaging messaging.• Improve clients’ digital reach by developing and implementing platform-specific strategies to increase presence, engagement, and followers across Instagram, Facebook, Twitter, LinkedIn, YouTube and any emerging social media sites.• Develop and own analytics management and reporting across all social platforms; Convert metrics into ongoing recommendations for strategy and tactics.
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Founder
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May 2017 - May 2020
Boujee Budget UK is a social media based platform which shares deals, savings and offers on beauty and fashion related products.
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Santander UK
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United Kingdom
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Banking
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700 & Above Employee
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Customer Service Advisor
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Feb 2019 - Sep 2019
• Quickly resolved customer concerns, questions, and complaints through proactive customer service, follow-up services, and staff training.• Utilised several internal systems to enter, verify, and produce confidential client, account, and trend data; Ability to type 75 WPM.• Facilitated a variety of banking transactions, including processing both domestic and international payments, regularly responsibly transferred large amounts (6 and 7 figures).• Served as point of escalation for customer service concerns; Evaluate quality assurance surveys to identify and resolve areas for improvement.• Cross functionally collaborated with internal and external partners to plan and host corporate social responsibility events, facilitate financial literacy workshops, and pressure test new programs, software, or products.• Complied with and trained others on the regulatory, compliance, and bank policies and procedures including Anti-Money Laundering policies.• Consistently met and often exceeded bank's sales goals by evaluating clients' accounts to identify products and/or services to suggest participation or purchasing.
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Artefact Magazine
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United Kingdom
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Media Production
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1 - 100 Employee
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Editor and Social Media Content Manager
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Oct 2017 - Jul 2018
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Journalist / Social Media Editor
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Oct 2017 - Jun 2018
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Junior Beauty Writer
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Dec 2015 - Apr 2016
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Education
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University of the Arts London
Journalism, Communication, Journalism, and Related Programs -
Hillsborough College
Creative Writing, DMM