Launch Team Mentor/Development Team Specialist

• Jul 2021 - Present

Owner

• Apr 2016 - Feb 2022

Rhea Lana's is an upscale children’s & maternity consignment event. Our sales are held twice a year, every Spring/Summer and Fall/Winter. Consignors earn 70 percent of their items sold, items are guaranteed and paychecks are ready on pick-up day. At our sale, you will find name brand and boutique style clothing for boys and girls (infant through teens), coats, shoes, maternity wear, toys, play yards, play sets and everything you need for your baby – furniture, strollers, high chairs, cribs, joggers, nursery gear, baby carriers, monitors and much more. Come and experience the Rhea Lana's difference.

Director of Inventory Solutions

• Oct 2012 - Jan 2016

Automotive product management responsibilities for product strategy, planning, development and launch. Work directly with senior management and functional leadership to identify products and services for the product pipeline. Develop and maintain accurate and accountable roadmap with timeline. Deliver offerings as a customer champion to drive successful and profitable product line extensions throughout organization and client base. Work with seasoned team of product managers, business analysts and development leads to develop designs and define product requirements. Led management of product pipeline from concept through product-development launch. Ensure seamless launch of products to market by informing, aligning and preparing product for launch across all business and functional teams. Manage vendor relationships for both product integrations and stand-alone offerings through Dealer Specialties sales channel. Develop and execute training plans for internal and third-party products.

Product Marketing Director

• Oct 2011 - Oct 2012

Responsible for all Dominion Dealer Solutions product lines, consisting of 3 pillars, 20+ automotive products and services. Created and initiated thought-leadership strategies for the company’s CRM, Marketing and Inventory Solutions by driving effective new product introductions and executing innovative promotions. Lead cross-functional go-to-market teams to determine market requirements and develop effective media communication, webinars, direct marketing and advertising campaigns.

Marketing Director

• Oct 2010 - Oct 2011

Responsible for annual strategic marketing plan and activities to drive lead generation and revenue growth for automotive inventory business units, including Dealer Specialties, Cross-Sell, DataOne, DataCube and SelectQu. Developed and executed marketing communications, public relations and customer event initiatives for relative business units. Worked collaboratively with sales, product and senior executives to implement business-level strategic objectives. Worked across business unit with key marketing team members to drive Dominion initiatives. Developed communication resources for effective internal communications (intranet, internal newsletter, go-to reference resources, etc.). Implemented and rallied organization around action-oriented product launch process across teams to drive readiness and accountability.

Product Marketing Manager

• Oct 2007 - Oct 2010

Responsible for annual strategic marketing plan for multiple product lines. Develop, execute and measure marketing activities to articulate product differentiation and value in the financial services industry. Prepare and execute product launch activities including marketing collateral, sales tools, presentation materials, multi-media and web. Develop thought-leadership activities including webinars, advertisements and speaking engagements. Responsible for execution of trade shows, customer events and presentations.

Product Manager

• 2006 - 2007

Executed and maintained lifecycle management and customer relationships for general aviation product line, accounting for over 75% of the annual sales. Responsibilities included seeking new development opportunities, managed internal new product development process and recommended solutions to customers and maintained development schedule. In addition, considered single point of contact for over 100 global customers. Assisted customers in a variety of facets from billing and shipping issues to troubleshooting and resolution as well as maintaining solid relationships.

Marketing and Sales Systems Manager

• 2005 - 2006

Developed, coordinated, and managed company image, as well as play key role in supporting the design and implementation of sales CRM system to enable superior customer service and to facilitate annual sales growth from $6M to $20M. Developed sales training materials, website, customer references, and product collateral. Evaluated and refined key areas impacting growth and organizational efficiencies, including website and functionality and delivery stocking programs. Coordinated and attended multiple trade shows.

Marketing Associate

• May 2005 - Nov 2005

Performed market research to support company in monitoring aerospace and defense industry trends/activity, competition, pricing campaigns, and potential acquisitions. Conducted analysis and forecasting of product demand for current and future products in various markets. Created and analyzed product launch scenarios dependent on multiple customers and pricing structures. Assisted sales force in developing presentations and information for successful product launches and customer relationship maintenance. Served as back-up support for inside sales representative in managing incoming customer calls.

Sales Manager

• 2003 - 2004

Oversaw daily retail operations for petite and junior departments that generated $1.2M in annual sales. Supervised and trained 40 employees and ensured bottom-line growth and superior customer service within fast-paced environment. Orchestrated all aspects related to merchandising according to plan-o-grams and inventory management. Continuously monitored and reported sales goals vs. performance, competitor trends, and industry activity. Cultivated and maintained solid relationships with multiple vendors.