Experience

ETTA LOVES LTD

• United Kingdom
• Retail
• 1 - 100 Employee

• Marketing Manager

  • May 2022 - Present

  Marketing support for the award-winning baby sensory brand, Etta Loves. Marketing support for the award-winning baby sensory brand, Etta Loves.



Jo Dimeloe Social

• Facebook Advertising & Social Media Strategist

  • Jan 2017 - Nov 2022

  Helping small to medium sized businesses navigate the complicated world of social media and Facebook advertising. Helping small to medium sized businesses navigate the complicated world of social media and Facebook advertising.



Webtopia - eCommerce Scaling Experts

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Facebook Campaign Manager

  • May 2019 - Aug 2020

  Strategic development and management of Facebook and Instagram ad campaigns for a variety of e-comm clients. Strategic development and management of Facebook and Instagram ad campaigns for a variety of e-comm clients.



FOCUS PR

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Freelance Social Media Consultancy

  • Mar 2018 - Dec 2018

  Working with the Focus PR team on an ongoing basis, to support the launch of Obrigado Coconut Water to the UK market. Developing strategic direction for the UK social media comms, running the Instagram and Facebook channels, developing an approach for social advertising, working with the European client team, developing campaigns and competitions & working with influencers. Working with the Focus PR team on an ongoing basis, to support the launch of Obrigado Coconut Water to the UK market. Developing strategic direction for the UK social media comms, running the Instagram and Facebook channels, developing an approach for social advertising, working with the European client team, developing campaigns and competitions & working with influencers.



Now Press Play

• United Kingdom
• E-Learning Providers
• 1 - 100 Employee

• Freelance Social Media Manager

  • Dec 2017 - Dec 2018

  Social Media Management for social enterprise now>press>play - Managing their Twitter account with a focus on talking to teachers and an audience with an interest in education and edtech - Advising and supporting the team on social media strategies, utilising social media at events, working with influencers and running targeted campaigns - Providing monthly analytics and reporting Social Media Management for social enterprise now>press>play - Managing their Twitter account with a focus on talking to teachers and an audience with an interest in education and edtech - Advising and supporting the team on social media strategies, utilising social media at events, working with influencers and running targeted campaigns - Providing monthly analytics and reporting



phannatiq

• United Kingdom
• Retail Apparel and Fashion

• Freelance Social Media Manager

  • May 2017 - Dec 2018

  Social Media Management for ethical clothing brand, phannatiq: - Running Twitter, Facebook and Instagram channels- Supporting brand awareness - Running social media campaigns - Providing monthly analytics and reporting - Making recommendations for growing the channels and the audience Social Media Management for ethical clothing brand, phannatiq: - Running Twitter, Facebook and Instagram channels- Supporting brand awareness - Running social media campaigns - Providing monthly analytics and reporting - Making recommendations for growing the channels and the audience



Rockland Distilleries (Pvt) Ltd

• Sri Lanka
• Beverage Manufacturing
• 100 - 200 Employee

• Freelance Social Media Manager

  • Jan 2017 - Mar 2018

  Working with the Rockland Distilleries team on their global social media communications for two of their products - Colombo No.7 Gin & Ceylon Arrack. Following the development of social media strategies for the two brands, work including posting and engaging on the Twitter, Facebook and Instagram channels. Content development included using existing content, creating new content with review sites, bloggers and influencers, liaising with the brand agency, providing monthly analytics, reporting and recommendations for growing the channels and the audience.



Save Water Save Money

• United Kingdom
• Environmental Services
• 1 - 100 Employee

• Freelance Social Media Consultant

  • Oct 2017 - Dec 2017

  Social Media Consultancy for Save Water Save Money. - Developed social media strategy for Save Water Save Money - Based on target audience, objectives and resources we initially focussed on Facebook and Twitter - Recommended systems, processes and software for Save Water Save Money to use in order to implement the social media strategy effectively - Undertook training with the in-house social media executive so he could run the channels effectively and understand how to test, measure and refine content



Now Frame It

• Freelance Social Media & Marketing Manager

  • Mar 2017 - Apr 2017

  Now Frame It is a website that helps people to get their photos off their phones, tablets and computers and into frames quickly and easily. I worked with them on social media campaign, focused on Instagram, in the run up to Mother's Day. The campaign was a brand awareness campaign that used targeted social media influencers to help to raise awareness of this small start up in a busy market place. The overall campaign included: - Development of a campaign plan and associated hashtag that was targeted at a 'Mum' audience- Development of a content plan for the campaign using targeted curated and created content- Sourcing and liaising with seven targeted influencers who promoted the campaign across Instagram, Facebook and Twitter - Using scheduling tools to push out content at optimum times for our audience - Engaging with key influencers to increase reach and awareness In summary, the campaign resulted in an impressive engagement rate of almost 5% on Instagram and a 25% increase in followers across the 3 week campaign. There was a 650% increase in impressions across the campaign period and a 110% increase in the reach. Facebook and Twitter were run as secondary channels due to budget but we still had a great response on both channels and a huge increase of traffic to the website during the campaign period. Even though this was a long-term awareness campaign, sales of frames increased by 800%.



Digital Mums

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Social Media Manager

  • Jun 2016 - Dec 2016

  Social Media Marketing: Associate Programme As part of a 6-month course I worked with a company hiring out their luxury, self-catering barns in Norfolk called Mill Farm Eco Barn (http://www.millfarm-ecobarn.co.uk) based in Norfolk. I designed and developed a strategic social media B2C brand awareness campaign across their Twitter, Instagram and Facebook channels at the same time as training with Digital Mums Live Learning programme to develop the skills needed to become a freelance social media manager. The overall campaign included: - Developing an awareness campaign using the hook #MillFarmMemories to engage past, present and future visitors to the barns - Developing user personas in order to be able to target our audience effectively - Developing a content strategy that included a mix of curated and created content relevant to the brand and target audience - Identifying influencers and finding relevant content - Using scheduling tools to push out content at key times of the day - Building relationships with bloggers to develop content and increase awareness of the campaign - Running a competition to win a weekend stay at the Eco Barn, which generated over 300 entries across Twitter and Instagram - Reporting weekly metrics to the client In summary, the campaign resulted in an amazing 43, 321% increase in Twitter impressions, an 85% increase in Twitter followers, an increase of 3,880% in weekly comments on Instagram and an 816% increase in Instagram followers. For Facebook, which was run as a tertiary channel, we still had 100% increase in weekly shares and an 821% increase in post reach. Consequently, there was a huge uplift in visits to the client’s site - Facebook by 6,200%, Instagram by 7,500% and Twitter by 3,800% - and the client has already taken a booking worth over £600 from a recent Twitter follower.



Teamspirit

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Group Marketing & New Business Manager

  • Jan 2014 - Jan 2016

  Marketing and promoting Teamspirit Communications and Teamspirit PR - the UK's leading full service agency specialising in financial services.Responsibilities: - Creating marketing plans against agreed budget to achieve required outcomes for the year - Undertaking new business events with key note speakers - New company website & management of social media channels - Brand refresh & brand guardian - Internal communications including events, intranet & newsletters- Management of new business leads working with external agency

• Group Account Director

  • May 2009 - May 2014

  Responsibilities: - Working strategically with clients to communicate with their audiences within the FS sector - B2B, B2C and internal comms - Working with the client to develop marketing plans, briefs and strategies to achieve their targets / outcomes - Managing a team to develop communications effectively targeted at customers - within identified budgets and time frames - Managing targets, invoicing and forecasting - Mixed media including print, digital, direct, social, film & events



Daemon Group

• Account Director

  • May 2007 - Dec 2008

  Integrated marketing commuications agency. Integrated marketing commuications agency.



Teamspirit

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Project Director

  • Aug 2004 - Apr 2007

  Specialist financial services agency offering integrated solutions. Specialist financial services agency offering integrated solutions.



Reeves Green

• Account Manager

  • Feb 2002 - Jul 2004

  Integrated marketing communications agency based in the West Midlands. Integrated marketing communications agency based in the West Midlands.