Marketing Director

• May 2022 - Present

Lead budgeting, strategy, execution, prioritization, testing, and optimization of all paid and organic marketing initiatives across digital, print, and OOH channels. Manage and quarterback marketing team. Develop/implement departmental processes and systems. Contribute to key business decisions as a member of the core leadership team. Lead budgeting, strategy, execution, prioritization, testing, and optimization of all paid and organic marketing initiatives across digital, print, and OOH channels. Manage and quarterback marketing team. Develop/implement departmental processes and systems. Contribute to key business decisions as a member of the core leadership team.

Marketing Director

• Jan 2022 - May 2022

Led a team of up to eight marketers, designers, developers, and event managers to develop and execute B2B and B2C print and digital multichannel marketing strategies for two companies, including paid and organic social, multiple brand and company websites, paid display, paid search, email marketing, print marketing, and content marketing.Owned quarterly/trimester department planning, reporting, resource management, and budgeting. Developed team roadmap; create and hire for new roles; trained, coached, developed, and promoted staff members to collectively grow the team. Developed and managed brand strategy and messaging for The Front, Vertical Solutions, and all sub-brands and ensured consistent implementation across all channels and assets.Strategized, executed, and promoted major industry events and climbing competitions, including the CWA Summit and CBJ Grip Showcase.Managed public relations and member communications for The Front Climbing Club.Led go-to-market strategy and implementation for new products and services.Onboarded new platforms and marketing tools and improve team processes, driving efficiencies and increasing project time.Collaborated with leadership teams to develop, execute, and optimize cross-departmental company strategies, then identified and implemented multichannel marketing campaigns for each.

Marketing Manager

• Aug 2021 - Jan 2022

Marketing Director

• Jan 2022 - May 2022

Led a team of up to eight marketers, designers, developers, and event managers to develop and execute B2B and B2C print and digital multichannel marketing strategies for two companies, including paid and organic social, multiple brand and company websites, paid display, paid search, email marketing, print marketing, and content marketing.Owned quarterly/trimester department planning, reporting, resource management, and budgeting. Developed team roadmap; create and hire for new roles; trained, coached, developed, and promoted staff members to collectively grow the team. Developed and managed brand strategy and messaging for The Front, Vertical Solutions, and all sub-brands and ensured consistent implementation across all channels and assets.Strategized, executed, and promoted major industry events and climbing competitions, including the CWA Summit and CBJ Grip Showcase.Managed public relations and member communications for The Front Climbing Club.Led go-to-market strategy and implementation for new products and services.Onboarded new platforms and marketing tools and improve team processes, driving efficiencies and increasing project time.Collaborated with leadership teams to develop, execute, and optimize cross-departmental company strategies, then identified and implemented multichannel marketing campaigns for each.

Marketing Manager

• Aug 2021 - Jan 2022

Marketing Director

• Feb 2021 - Jul 2021

Developed go-to-market strategy for a startup aimed at transforming corporate culture through the lens of personal and professional development coaching and training.Collaborated with co-founders to develop business model and strategy for MVP.Performed market research to understand the workplace wellness landscape and craft unique brand messaging/positioning to identify and highlight key differentiators.Created a scalable, sustainable omnichannel marketing roadmap and team blueprint.Executed all marketing functions across channels and managed contractor relationships to support content creation and campaign launches.

Senior Digital Marketing Strategist

• Aug 2019 - Feb 2021

Led website redesign strategy for clients across an array of industries and asset sizes. Leveraged analytics, SEO, ADA conformance guidelines, industry standards, and usability best practices to drive website architecture and content strategy.Led strategy, budgeting, implementation, and optimization of paid search, social media, and email marketing campaigns for new clients and ongoing retainer accounts.Audited websites and digital tactics for existing and prospective clients and made strategic recommendations in service of KPIs. Problem-solved to assess client needs/opportunities and develop a corresponding action plan.Contributed to internal marketing initiatives through writing of thought-leadership content, including blog posts and financial literacy articles, with publication on zaginteractive.com and The Financial Brand.

Senior Digital Experience Specialist

• Sep 2017 - Aug 2019

Drove digital strategy and cross-functional processes to generate a best-in-class, consumer-first user experience grounded in data and research. Quantified impact of site optimizations and presented to senior leadership.Managed and mentored Digital Experience Specialist to lead strategy and execution of site optimization efforts in service of broader business goals.Facilitated the development of agency contracts and statements of work. Managed invoicing for external partners.

Digital Marketing Specialist

• Oct 2016 - Sep 2017

Managed site optimization for the Shark brand. Collaborated with internal/external partners to develop new functionalities in service of user experience and revenue. Supported product launches with relevant web content in close partnership with brand marketing, product development, and creative teams.Coordinated development and maintenance of e-commerce pages. Optimized transactional pages to increase conversion rate and average order value.

Local News Editor, NBC Owned Television Stations

• Oct 2015 - Aug 2016

Planned, coordinated, and executed coverage of special projects and digital campaigns, including Clear the Shelters, NBC’s nationwide pet adoption initiative. Wrote, edited, and published national and international news stories across 11 NBC station websites. Developed and connected with sources to report out enterprise pieces.Engaged with digital producers at local stations to finesse published content, with emphasis on clarity, accuracy and storytelling. Kept station editors abreast of breaking news updates and developing stories.Recipient of the 2015 NBCUniversal GEM Award.

Web Editor, NBC Connecticut

• Jan 2014 - Sep 2015

Wrote breaking/enterprise news stories for nbcconnecticut.com. Saw articles published on 11 NBC-owned station websites, NBCNews.com, Drudge Report, CT Capitol Report and local NBC Olympics site. Sent breaking news alerts, managed station social media accounts, and monitored site traffic to drive user engagement. Recipient of the 2014 NBCUniversal GEM Award.

Assignment Editor, Digital Producer & Associate Producer, NBC Connecticut

• Jun 2013 - Jan 2014

Planned and coordinated on-air and digital news coverage. Generated and researched story ideas and confirmed breaking news. Managed field crews, developed sources, and conducted interviews. Assisted producers in writing and formatting television newscasts and produced scheduled news cut-ins from start to finish. Managed NBC Connecticut website and social media accounts.