Experience

Midway Village Museum

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Director of Marketing

  • Mar 2022 - Present

  Directs strategic marketing and public relations for Midway Village Museum to increase revenue, attendance, membership and public awareness. Manages all marketing campaigns and oversees the development and effective implementation of social media, print collateral, online communication, media relations, and digital marketing. Is responsible for brand management of the museum. Serves as a leader on various teams within the organization. Directs strategic marketing and public relations for Midway Village Museum to increase revenue, attendance, membership and public awareness. Manages all marketing campaigns and oversees the development and effective implementation of social media, print collateral, online communication, media relations, and digital marketing. Is responsible for brand management of the museum. Serves as a leader on various teams within the organization.



Reniassance Roofing, Inc.

• Belvidere, IL

• Marketing Director

  • 2016 - 2019

  Strategic development and execution of the corporate marketing plan, including leading the advertising, branding, digital marketing, social media, and website development for headquarters and regional offices. Created and executed marketing campaigns to grow brand awareness. Managed lead development strategy, messaging, and direction of external agencies and vendors. Responsible for planning and managing social media and direct marketing campaigns on multiple platforms and channels. Managed organizational web presence. Also responsible for SEO, PPC campaigns, and rollout of new product development and customer services. Managed online and television media, corporate PR, voice of customer analysis, creative direction of project videos and testimonials as well as all other creative material.



UniCarriers Forklift

• United States
• Machinery
• 1 - 100 Employee

• Senior E-Marketing Manager

  • 2015 - 2016

  Led B2B marketing activities for UniCarriers, Barrett and TCM branded forklifts to create and implement digital campaigns to drive growth and increase brand recognition. Led team to plan and execute distributor trade shows, including in-house and on-site personnel management and sales training. Coordinated targeted, integrated B2B marketing, print and electronic advertising and promotional campaigns to deliver a compelling and consistent brand message that drives sales. Leveraged a $400K media budget, while negotiating value-added opportunities in online advertising and social media.



Fairbanks Morse Defense

• United States
• Machinery Manufacturing
• 300 - 400 Employee

• Marketing Manager

  • 2007 - 2014

  Managed development of the corporate brand, directed marketing communications, and developed segmented marketing materials that clearly demonstrated value to customers. Led cross-functional teams to improve brand awareness and Customer Relationship Management software utilization. Successfully developed and implemented multi-channel media plans, managed new website development, and represented the company at major exhibitions in diverse markets. • Directed a series of cross-channel Voice of Customer analyses to gauge the effectiveness of new branding efforts, which showed significant gains in brand affinity and product awareness. • Leveraged corporate media budget, while negotiating value-added opportunities in online advertising and social media. • Improved web traffic and utilization, while introducing and beta testing online retailing to maximize efficiency in delivery of sales and promotional materials. • Lowered overall advertising agency costs through competitive negotiation and consolidation of non-creative projects; leveraged remaining budget to execute an award-winning rebranding campaign. • Achieved 100% brand consistency in all markets by creating and enforcing brand policies and intervening as clearinghouse for every customer touchpoint.



Watt Publishing Co

• United States
• Public Relations and Communications Services

• Promotion Manager/Art Director

  • 1995 - 2006

  Promotion Manager • Directed marketing communications programs, B2B sales support, and public relations for eight trade publications and one major agribusiness exhibition. Managed direct marketing campaigns to monetize circulation resources and editorial content. Developed strategic marketing plans to grow current brands, facilitate new product development, and innovate into the digital marketplace. • Executed product launch plans and grew online subscriber base through direct marketing and targeted brand advertising. • Managed the marketing of Petfood Forum. Growth objectives were consistently exceeded, and Petfood Forum soon became the leading conference in the industry. Art Director • Creative design of three magazines, house advertising, and marketing collateral. • Led branding campaigns for several publications and online products. Helped position the company as an innovator and thought leader in these industries.



Meredith/Boli & Associates

• Graphic Designer

  • 1989 - 1995

  Provided graphic design and cartography services in support of environmental consulting projects and remediation efforts. Provided graphic design and cartography services in support of environmental consulting projects and remediation efforts.



Marine Corps Recruiting

• Armed Forces
• 700 & Above Employee

• Field Artillery Fire Direction Controlman

  • Feb 1986 - Feb 1991