Experience

JUICE

• United States
• Advertising Services
• 1 - 100 Employee

• CEO

  • Feb 2023 - Present

  Leading the Juice team to continue building a world-class, client-centric digital agency.

• VP of Client Success & Fractional CMO

  • Nov 2021 - Feb 2023

  New York City Metropolitan Area Responsible for performance of key enterprise accounts with a focus on client relationships and client success.



Liftly

• Partner

  • Mar 2020 - Feb 2023

  Charleston, South Carolina Metropolitan Area Liftly Specializes in Growing Hospitality Businesses We help restaurants, lodging companies, property management groups and others in the hospitality industry navigate the complexities of digital marketing.



Clicks and Clients

• United States
• Advertising Services
• 1 - 100 Employee

• VP of Performance

  • Mar 2020 - Nov 2021

  Denver, Colorado, United States Serving as the Vice President of Performance, my overall responsibility is to make sure that our team is consistently providing winning results for our clients. As a team, we have extensive experience in developing both B2B and B2C lead generation campaigns by leveraging paid social and paid search to drive traffic. However, that is only part of the equation. Regular, consistent conversion rate optimization testing allows us to continually increase the percentage of visitors who take action… Show more Serving as the Vice President of Performance, my overall responsibility is to make sure that our team is consistently providing winning results for our clients. As a team, we have extensive experience in developing both B2B and B2C lead generation campaigns by leveraging paid social and paid search to drive traffic. However, that is only part of the equation. Regular, consistent conversion rate optimization testing allows us to continually increase the percentage of visitors who take action based on your offering. Clicks and Clients is a small but mighty team of digital marketing professionals with extensive experience in delivering positive results. While our agency, and service, is not necessarily a good fit for every client, those we do engage can have confidence they are in very capable, experienced, and dedicated hands. Show less



Wpromote

• United States
• Advertising Services
• 500 - 600 Employee

• Vice President of Client Success

  • 2018 - Dec 2019

  Charleston, South Carolina Area As VP of Client Services, my role focused on implementing best practices in managing client relationships by focusing on the ‘voice of the customer’ to drive retention and improvement in sales performance. I also consulted with clients on strategies to grow their businesses through creative marketing campaigns leveraging the marketing services Visiture offers. Client Relationships: Cultivated and managed relationships with more than 150 clients. Team Leadership: Increased staff from… Show more As VP of Client Services, my role focused on implementing best practices in managing client relationships by focusing on the ‘voice of the customer’ to drive retention and improvement in sales performance. I also consulted with clients on strategies to grow their businesses through creative marketing campaigns leveraging the marketing services Visiture offers. Client Relationships: Cultivated and managed relationships with more than 150 clients. Team Leadership: Increased staff from 15 to ~100; hired, coached and built capability in client management. Help guide agency through 5x revenue growth in under 3 years. Technology: Implemented HubSpot to help drive client success.

• Vice President of Operations

  • 2017 - 2018

  Charleston, South Carolina Area Guided teams in identifying inefficiencies in multiple processes, including staff training, account management, customer success, and reporting and communications. - Collaborated with CEO on scaling processes, including the redesign of customer onboarding to ensure a seamless experience, and creation of a single point of contact for customers using multiple services. - Streamlined and implemented new staff onboarding process and redefined communication protocols.

• Director of Business Development

  • 2016 - 2017

  Charleston, South Carolina Area Responsible for new business development. Doubled sales through business development activities year one with the agency.



SixAxis, LLC

• United States
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• VP of Digital Marketing

  • 2014 - 2016

  Charleston, South Carolina Area Championing all digital marketing initiatives while improving marketing operations was my primary focus as VP along with collaborating with leaders in marketing products and services via SEO, SEM, paid social, email marketing, PR and digital asset optimization. New Product Launch: Led brand development team in designing and launching new products in the industrial fall protection space. Strategy: Segmented e-commerce and lead generation brands, facilitating differentiated strategy… Show more Championing all digital marketing initiatives while improving marketing operations was my primary focus as VP along with collaborating with leaders in marketing products and services via SEO, SEM, paid social, email marketing, PR and digital asset optimization. New Product Launch: Led brand development team in designing and launching new products in the industrial fall protection space. Strategy: Segmented e-commerce and lead generation brands, facilitating differentiated strategy development. Technical Expertise & Brand Development: Redesigned all company websites, improving the communication of brand value. Show less



Charleston Marketing Partners

• United States
• Advertising Services

• Digital Marketing Consultant and Founder

  • 2009 - 2014

  Charleston, South Carolina Area I founded and managed a marketing company offering services for a diverse client base; including website development, SEO, SEM, content marketing, information architecture, PR, user experience and social media optimization. Strategy: Boosted digital channels and improved MROI for multiple companies through the implementation of digital marketing strategies and technology. Key Projects: TechFaster.com: Served as CEO – indulging a real passion for technology, led me to co-found an… Show more I founded and managed a marketing company offering services for a diverse client base; including website development, SEO, SEM, content marketing, information architecture, PR, user experience and social media optimization. Strategy: Boosted digital channels and improved MROI for multiple companies through the implementation of digital marketing strategies and technology. Key Projects: TechFaster.com: Served as CEO – indulging a real passion for technology, led me to co-found an LLC supporting technology startups. Through the TechFaster website and mobile app; consumers and entrepreneurs have access to the latest trends in technology, apps, gaming, ed-tech, IoT and technology events. Medal of Honor Convention: Served as Digital Marketing Director – elevated the visibility of the convention honoring Medal of Honor recipients and U.S. Veterans by building the website and creating web-based marketing campaigns. Show less



TechFaster

• Online Audio and Video Media

• Chief Executive Officer

  • Jan 2012 - Dec 2013

  Charleston, South Carolina Area Techfaster is a multi-faceted content and data company, connecting consumers with the latest and emerging trends in technology, apps, gaming, ed-tech, the internet of things, and technology events. Techfaster publishes daily to an engaged and impactful audience with a reach across all channels of over 1M per day.



Levelwing

• United States
• Advertising Services
• 1 - 100 Employee

• Director Of Search Marketing

  • Mar 2008 - Apr 2009

  Charleston, South Carolina Area Managed search optimization services for several Fortune 500 companies. Included organic search and paid search campaigns on Google, Yahoo, and Bing. Worked closely with 5 search engine marketing analysts who specialized in paid search management, SEO and optimization of digital assets such as video, images, and press releases.



Kiawah Partners

• Real Estate
• 1 - 100 Employee

• Web Content Manager

  • Dec 2005 - 2007

  Kiawah Island, SC Managed content for Kiawah Development Partners’ websites. Managed daily and weekly updates for www.kiawahisland.com, www.freshfieldsvillage.com, www.kiawahislandclub.com and www.doonbeggolfclub.com Also managed search engine optimization and pay-per-click campaigns. Responsible for conducting usability testing for new site release and making necessary adjustments to web site architecture and navigation based on information gathered from testing.



East West Hospitality

• United States
• Hospitality
• 100 - 200 Employee

• Internet Marketing Manager

  • 2000 - 2005

  Kiawah Island, SC Managed and marketed web site for resort properties in sixteen states and British Columbia. Directed press releases, managed SEO efforts, conducted e-mail marketing campaigns including content creation, pay-per-click management, and integration of new technology. Managed web development team and had budgetary responsibilities for Internet marketing initiatives. Please see www.eastwest.com and www.wyndhamhotels.com.