Experience

Chameleon Collective

• United States
• Business Consulting and Services
• 1 - 100 Employee

• SEO & Growth Marketing

  • Jan 2022 - Present

  Create and Implement data-driven digital marketing initiatives in order to grow brands online.Focused on Search Engine Optimization (SEO), with expertise in eCommerce Growth Strategy, Paid Search, and Social Media Marketing.Leveraging my passion for digital marketing along with 20 years of web industry experience.My expertise includes the following: • SEO (Search Engine Optimization) Strategy• Technical and On-Page SEO • eCommerce SEO• eCommerce Growth marketing• Local SEO• SEM (Search Engine Marketing)• PPC (Pay-Per-Click) Campaigns • Social Media Advertising• Content Marketing Strategy and Programs• Conversation Rate Optimization (CRO)• Keyword Research and Strategy• Website Design and development• Email Marketing and CRM systems• And more…



GlutenFreeBeerGuide.org

• Blogger, founder

  • Jan 2016 - Present

  In the last several years there has been a tremendous increase in the availability of gluten free beers. This is a great thing if you have to maintain a gluten free diet. But with more choices comes more decisions. Do I want an Ale, a Lager or an IPA? And What is the difference? Our rating system and tasting notes will inform you about the beers that are worth trying, and the ones that aren’t. We are here to guide you on your gluten free beer journey.Our unique perspective is this: We taste beers based on the gluten free experience.



Magnetic Ideas, LLC

• United States
• Advertising Services

• Principal, Creative Marketing Technologist

  • Nov 2012 - Feb 2022

  Using technology to work with brands to create remarkable interactions and assets, on the web. • Search Marketing: local and national organic SEO, and paid search campaigns• Social media strategy, engagement and coaching• Strategic content planning and creation • Conversion Rate Optimization (CRO)• Web design and development Using technology to work with brands to create remarkable interactions and assets, on the web. • Search Marketing: local and national organic SEO, and paid search campaigns• Social media strategy, engagement and coaching• Strategic content planning and creation • Conversion Rate Optimization (CRO)• Web design and development



LOFT Collective

• Partner

  • May 2016 - Jan 2018

  LOFT is a group of partners with expertise in design, marketing, web development, technology and more — with close to a century of collective experience. We share a common set of beliefs about our work and our professional relationships. LOFT is the manifestation of those beliefs. LOFT is a group of partners with expertise in design, marketing, web development, technology and more — with close to a century of collective experience. We share a common set of beliefs about our work and our professional relationships. LOFT is the manifestation of those beliefs.



Gluten Free in NC

• Publisher, Writer and Digital Marketer

  • Aug 2011 - Nov 2017

  Publisher of a gluten free resource website for the State of North Carolina. Write, design and publicize articles and local resources for people who follow the gluten free diet. Publisher of a gluten free resource website for the State of North Carolina. Write, design and publicize articles and local resources for people who follow the gluten free diet.



Connect Marketing and Design

• United States
• Advertising Services

• Owner, Marketer, Designer and Developer

  • Apr 2008 - Dec 2012

  • Design & Develop dynamic websites.• Social Media Marketing.• Create and implement social media marketing strategies.• Social Media Consulting, Training and Seminars.• Branding and logo Design.• Art Direction and production for publications.• Design and deliver quality print materials.• Work with small businesses to develop marketing strategies, campaigns and promotions.• Search Engine Marketing. • Design & Develop dynamic websites.• Social Media Marketing.• Create and implement social media marketing strategies.• Social Media Consulting, Training and Seminars.• Branding and logo Design.• Art Direction and production for publications.• Design and deliver quality print materials.• Work with small businesses to develop marketing strategies, campaigns and promotions.• Search Engine Marketing.



GoodWithoutGluten.com

• Blogger

  • Oct 2007 - Dec 2011

  Write articles and create recipes for a food blog dedicated to helping people adjust to a gluten-free diet. Write articles and create recipes for a food blog dedicated to helping people adjust to a gluten-free diet.



Online Brand Camp

• United States
• Advertising Services

• Co-founder, Trainer and Marketing Strategist

  • Jan 2011 - Nov 2011

  Training, coaching and mentoring small businesses on the best way to market their product or services, with a focus on digital media and social media marketing. Training, coaching and mentoring small businesses on the best way to market their product or services, with a focus on digital media and social media marketing.



Social Media Worx

• Social Media Marketing Strategist

  • Jul 2009 - Dec 2010

  Using social media to help businesses develop and maintain an effective web presence, increase brand awareness and engage with a target audience while monitoring the brand, and measuring ROI. Using social media to help businesses develop and maintain an effective web presence, increase brand awareness and engage with a target audience while monitoring the brand, and measuring ROI.



Allen Tate Companies

• United States
• Real Estate
• 700 & Above Employee

• Regional Marketing Coordinator

  • May 2007 - Apr 2008

  • Lead marketing efforts for a major independent real estate company with over 6 billion dollars in annual closed revenue, throughout their successful launch and expansion into the Triangle area resulting in an increase in market share, and over 200 million in closed volume in the first year• Trained and supported 100 real estate agents on how to effectively use marketing services to best support individual marketing efforts• Designed and produced print and broadcast marketing materials including advertisements, brochures, booklets, and flyers



The Employment Guide

• District Production Manager

  • Jun 1998 - Apr 2007

  • Directed the weekly layout, design, and production for seven editions of The Employment Guide with a circulation of over 200,000 weekly while implementing standards and practices that raised the level of quality, credibility, and customer satisfaction of the publication throughout the southeast United States.• Created and directed advertising promotions and graphic campaigns from concept to completion to support advertising and branding goals, resulting in increased market share in competitive markets• Organized and implemented the consolidation of four separate production departments into one regional production center achieving a higher brand consistency, and a greatly reduced production cost per page throughout the region• Managed a diverse team of six graphic designers ensuring efficient work flow and creative ad design while providing training, guidance, coaching and counseling, resulting in a cohesive team environment



The Jobs Market Press

• Graphic Artist

  • Mar 1997 - Jun 1998

  • Designed graphic display advertisements and editorial content for an employment newspaper with distribution of 100,000 in the Triad and Charlotte areas • Designed graphic display advertisements and editorial content for an employment newspaper with distribution of 100,000 in the Triad and Charlotte areas



Imaginative Initiatives

• Landscape Designer

  • Jan 1995 - Nov 1996

  Collaborated within a small team to design and build sculpture gardens. Collaborated within a small team to design and build sculpture gardens.