Nicole Grauer
Client Strategy - New Verticals at Attentive- Claim this Profile
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Bio
Experience
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Attentive
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United States
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Advertising Services
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700 & Above Employee
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Client Strategy - New Verticals
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Nov 2021 - Present
Los Angeles, California, United States Attentive® is the leader in conversational commerce, reinventing business-to-consumer communication. Our SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way. Through two-way, real-time, personalized communications, we drive billions in e-commerce revenue and over 5,000 leading brands rely on Attentive to deliver powerful commerce experiences. In March 2021, Attentive announced a Series E investment and is… Show more Attentive® is the leader in conversational commerce, reinventing business-to-consumer communication. Our SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way. Through two-way, real-time, personalized communications, we drive billions in e-commerce revenue and over 5,000 leading brands rely on Attentive to deliver powerful commerce experiences. In March 2021, Attentive announced a Series E investment and is backed by Coatue, Bain Capital Ventures, Sequoia, IVP, and other leading venture firms. Oversee sports vertical (NFL, NBA, NHL, etc.) and specialize in travel, celebrity and entertainment marketing strategy. Show less
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Vobile
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United States
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Software Development
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100 - 200 Employee
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Account Manager, Digital Rights
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Nov 2019 - Oct 2021
Joined Vobile, Inc. in November 2019 via acquisition of RightsID and ChannelID divisions from Zefr. More on the acquisition here: https://variety.com/2019/digital/news/zefr-sells-youtube-copyright-channel-management-vobile-90-million-1203272400/ Vobile is a global SaaS industry leader in content recognition, protection, monetization and marketing. https://www.vobilegroup.com/ • Specialize in content management strategy and online distribution rights on major streaming platforms… Show more Joined Vobile, Inc. in November 2019 via acquisition of RightsID and ChannelID divisions from Zefr. More on the acquisition here: https://variety.com/2019/digital/news/zefr-sells-youtube-copyright-channel-management-vobile-90-million-1203272400/ Vobile is a global SaaS industry leader in content recognition, protection, monetization and marketing. https://www.vobilegroup.com/ • Specialize in content management strategy and online distribution rights on major streaming platforms (YouTube, Facebook, Instagram) • Develop and maintain trusted, professional client relationships • Maintain a strong service mindset to cultivate partner satisfaction and client retention • Manage client questions, partner account issues and feedback via written and verbal communication • Develop and present client bi annual business reviews • Develop, execute and track client and vertical-specific initiatives and strategies that drive revenue and decrease costs • Work cross-functionally to ensure successful client on-boarding, continued client success and client retention • Strategize alongside Business Development team to identify and develop cross-sell and up-sell opportunities • Work cross-departmentally with Business Intelligence team to develop advanced data analytics that inform KPIs • Collaborate cross-departmentally with Business Development, Business Intelligence, Product/Engineering, Finance & Operations to ensure internal and external goals are met at every level across RightsID Managed accounts include: • Warner Music Group • Lionsgate • NHL • Sesame Workshop • Ultra Records • Ultra Publishing • NexTone (Japan) • INgrooves • Shout! Factory • Maker Studios Show less
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Zefr
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United States
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Advertising Services
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100 - 200 Employee
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Account Manager, Digital Rights
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Jul 2019 - Nov 2019
Greater Los Angeles Area • Specialize in content management strategy and online distribution rights on major streaming platforms (YouTube, Facebook, Instagram) • Develop and maintain trusted, professional client relationships • Manage client questions, issues and feedback via written and verbal communication • Develop and present client QBR’s • Develop, execute and track client and vertical-specific initiatives and strategies that drive revenue and decrease costs • Work cross-functionally to ensure… Show more • Specialize in content management strategy and online distribution rights on major streaming platforms (YouTube, Facebook, Instagram) • Develop and maintain trusted, professional client relationships • Manage client questions, issues and feedback via written and verbal communication • Develop and present client QBR’s • Develop, execute and track client and vertical-specific initiatives and strategies that drive revenue and decrease costs • Work cross-functionally to ensure successful client on-boarding, continued client success and client retention • Strategize alongside Business Development team to identify and develop cross-sell and up-sell opportunities • Work cross-departmentally with Business Intelligence team to develop advanced data analytics that inform KPIs • Collaborate cross-departmentally to ensure internal and external goals are met at every level across RightsID Managed accounts include: • Warner Music Group • Sesame Workshop • Ultra Records • Ultra Publishing • INgrooves • Shout! Factory Show less
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Middle Kid, Inc.
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Entertainment Providers
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1 - 100 Employee
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Account Manager, Worldwide Film Distribution
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2017 - 2019
Los Angeles, CA • Managed 15+ independent films per year on behalf of sales client to ensure successful digital and physical distribution to major domestic and international distributors worldwide. • Managed film deliverable schedule for producers from pre to post production to ensure successful film festival circuit exhibition and distribution worldwide.
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Post-Production Manager, ADR - The Devil Has A Name
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Aug 2018 - Sep 2018
Greater Los Angeles Area Managed ADR process for upcoming feature film, The Devil Has A Name, starring David Strathairn, Pablo Schreiber, Kate Bosworth & Martin Sheen. Direct experience working with Talent (A list) to ensure successful and efficient ADR sessions were completed in a timely and cost-efficient manner.
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Ghostly International
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United States
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Music
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1 - 100 Employee
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Indie Record Label
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2017 - 2017
Ann Arbor, Michigan • Developed and maintained copyright filing workflow to ensure all copyrights were properly filed with USCO • Created an innovative strategic management business model to improve Ghostly's music library (Gholicense) for music supervisors • Curated themed playlists for Gholicense website
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Neophonic Music & Media
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United States
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Entertainment Providers
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1 - 100 Employee
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Music Supervision
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2016 - 2016
Culver City, California • Executed legal music content licenses for various HBO shows • Flagged scripts for music cues (NBC's Timeless; HBO's Ribbon of Dreams) • Assisted with synch process by sourcing cost-efficient music placements • Sourced horror stings for show Scream Queens • Collaborated with senior music executives on various projects
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Universal Pictures
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Entertainment Providers
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700 & Above Employee
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Film Music
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2015 - 2015
Greater Los Angeles Area • Creative Intern for Film Music Department working alongside Mike Knobloch, Rachel Levy & Angela Leus • Flagged scripts and sourced music for various Universal properties (Straight Outta Compton, The Boss, Ride Along 2, Steve Jobs trailer) • Represented Film Music Dept. in NBC cross-divisional brand marketing project for three films (Ride Along 2, The Huntsman, Conner4Real) and presented marketing strategy to Jeff Shell
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Education
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University of Michigan
Bachelor of Arts (B.A.), Communications and Performing Arts Management -
Istituto Lorenzo de' Medici Florence
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Lake Highland Preparatory School
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John Jay High School