Wouter Marck
In-Store Manager at Mascot International A/S- Claim this Profile
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Danish Full professional proficiency
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English Full professional proficiency
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German Professional working proficiency
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Nederlands Native or bilingual proficiency
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Bio
Alain Thys - Experience Architect
Most people in retail/visual communications either approach a store from an operational or a "design" angle. Wouter is one of the few people I know who has the ability to make stores both look good AND be commercial (in a way that the staff working in them appreciates). That's why even today, he's my "go-to-guy" in the area of visual communication and merchandising at the point-of-purchase.
Ronald Sigtermans
While employed at adidas Wouter and I worked closely together in order to form the basis for the new global retail strategy and initiatives for adidas worldwide. As Point of Sale Manager, Wouter was leading in developing strategy and the resulting project briefs which ultimately lead to the development and production of retail programmes across various sports categories. A brilliant creative thinker, passionate presenter and determined project manager, Wouter often impressed me with his retail insights and abilities. I found him to be an especially pleasant colleauge to work with, I highly recommend Wouter Marck as an experienced and competent Marketing specialist and consultant in the area of Point of Sale, Merchandising and Retail Communication.
Alain Thys - Experience Architect
Most people in retail/visual communications either approach a store from an operational or a "design" angle. Wouter is one of the few people I know who has the ability to make stores both look good AND be commercial (in a way that the staff working in them appreciates). That's why even today, he's my "go-to-guy" in the area of visual communication and merchandising at the point-of-purchase.
Ronald Sigtermans
While employed at adidas Wouter and I worked closely together in order to form the basis for the new global retail strategy and initiatives for adidas worldwide. As Point of Sale Manager, Wouter was leading in developing strategy and the resulting project briefs which ultimately lead to the development and production of retail programmes across various sports categories. A brilliant creative thinker, passionate presenter and determined project manager, Wouter often impressed me with his retail insights and abilities. I found him to be an especially pleasant colleauge to work with, I highly recommend Wouter Marck as an experienced and competent Marketing specialist and consultant in the area of Point of Sale, Merchandising and Retail Communication.
Alain Thys - Experience Architect
Most people in retail/visual communications either approach a store from an operational or a "design" angle. Wouter is one of the few people I know who has the ability to make stores both look good AND be commercial (in a way that the staff working in them appreciates). That's why even today, he's my "go-to-guy" in the area of visual communication and merchandising at the point-of-purchase.
Ronald Sigtermans
While employed at adidas Wouter and I worked closely together in order to form the basis for the new global retail strategy and initiatives for adidas worldwide. As Point of Sale Manager, Wouter was leading in developing strategy and the resulting project briefs which ultimately lead to the development and production of retail programmes across various sports categories. A brilliant creative thinker, passionate presenter and determined project manager, Wouter often impressed me with his retail insights and abilities. I found him to be an especially pleasant colleauge to work with, I highly recommend Wouter Marck as an experienced and competent Marketing specialist and consultant in the area of Point of Sale, Merchandising and Retail Communication.
Alain Thys - Experience Architect
Most people in retail/visual communications either approach a store from an operational or a "design" angle. Wouter is one of the few people I know who has the ability to make stores both look good AND be commercial (in a way that the staff working in them appreciates). That's why even today, he's my "go-to-guy" in the area of visual communication and merchandising at the point-of-purchase.
Ronald Sigtermans
While employed at adidas Wouter and I worked closely together in order to form the basis for the new global retail strategy and initiatives for adidas worldwide. As Point of Sale Manager, Wouter was leading in developing strategy and the resulting project briefs which ultimately lead to the development and production of retail programmes across various sports categories. A brilliant creative thinker, passionate presenter and determined project manager, Wouter often impressed me with his retail insights and abilities. I found him to be an especially pleasant colleauge to work with, I highly recommend Wouter Marck as an experienced and competent Marketing specialist and consultant in the area of Point of Sale, Merchandising and Retail Communication.
Experience
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Mascot International A/S
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Denmark
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Textile Manufacturing
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300 - 400 Employee
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In-Store Manager
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Dec 2020 - Present
Responsible for all spacial (3-D) marketing expressions (Shop-In-Shop, Showrooms, Trade Fairs, Visual Merchandising, In-Store Campaigns) Responsible for all spacial (3-D) marketing expressions (Shop-In-Shop, Showrooms, Trade Fairs, Visual Merchandising, In-Store Campaigns)
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the LEGO Group
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Denmark
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Manufacturing
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700 & Above Employee
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Shopper Engagement Specialist - Travel Retail -
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Jan 2018 - Dec 2020
Globally responsible for the development of promotional activities for all travel retail channels.
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Global Shopper Manager
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Jan 2013 - Dec 2017
Embedding shopper insights to challenge and influence into the product portfolio and marketing development.Supporting and challenging new packaging development by utilizing insights and retail understanding. Developing insight driven and fact based retail offers by driving global in-store and merchandising strategies.Developing retailer selling in storyline, keeping a category perspective in mind for products and campaigns.
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Shop Manager
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Mar 2012 - Nov 2012
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Diesel
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Apparel & Fashion
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700 & Above Employee
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Trade & Retail Marketing Manager
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Feb 2010 - Mar 2011
To drive Diesel sell through via marketing activities such as key account actions, sales incentives, POP and window programs within Wholesale and Retail channels. To drive Diesel sell through via marketing activities such as key account actions, sales incentives, POP and window programs within Wholesale and Retail channels.
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Owner
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Feb 2009 - Feb 2010
Starting his career at Foot Locker, Wouter has dedicated his working life to the topic of shopper marketing. Not only as a profession to make stores look nice, but with the goal to make them more profitable. He held pan-European and global shopper marketing responsibility at Adidas, Reebok, Dockers, Lego and Crocs. This has made him an all-rounder which is versed in every element of the shopper marketing mix: Clicks & Bricks Marketing, Store & Webshop Design, Visual Merchandising & Retail Training. Show less
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Futurelab
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Germany
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Business Consulting and Services
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1 - 100 Employee
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Associate
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Jan 2009 - Feb 2010
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Han Snel
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Netherlands
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Advertising Services
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1 - 100 Employee
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Associate
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2009 - Feb 2010
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Crocs
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Retail Concept Manager
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Feb 2008 - Jan 2009
Resposible for all Retail Design, Retail Marketing and Visual Merchandising activities throughout Europe. Resposible for all Retail Design, Retail Marketing and Visual Merchandising activities throughout Europe.
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BIANCO Footwear
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Retail Apparel and Fashion
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1 - 100 Employee
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Retail Identity Manager
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Feb 2006 - Feb 2008
International responsibilty for the development and implementation of one retail identity accross Scandinavia, Eastern Europe and Germany International responsibilty for the development and implementation of one retail identity accross Scandinavia, Eastern Europe and Germany
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Dockers Europe b.v
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Amsterdam Area, Netherlands
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Retail Marketing Manager
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Jul 2004 - Jul 2005
European responsibility for the development and implementation of all retail marketing tools European responsibility for the development and implementation of all retail marketing tools
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the LEGO Group
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Denmark
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Manufacturing
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700 & Above Employee
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Retail Marketing Manager
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Oct 2001 - Jun 2004
Global responsibility for development and training Visual Merchandising guidelines Development of various In-Store communication materials Global responsibility for development and training Visual Merchandising guidelines Development of various In-Store communication materials
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Reebok
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United States
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Manufacturing
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700 & Above Employee
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Retail Presence Manager
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Nov 1998 - Jan 2001
Responsible for development and implementation of all retail communication elements. (Store design, Shop In Shop, In-Store campaigns, etc...) Responsible for development and implementation of all retail communication elements. (Store design, Shop In Shop, In-Store campaigns, etc...)
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adidas
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Germany
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Sporting Goods
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700 & Above Employee
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Point of Sale Manager
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Oct 1997 - Nov 1998
Global responsibility for the development of all In-Store communication elements (Campaigns, Shop In Shop, etc Global responsibility for the development of all In-Store communication elements (Campaigns, Shop In Shop, etc
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Foot Locker
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United States
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Retail
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700 & Above Employee
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Brand Manager Visual Merchandising
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Mar 1992 - Sep 1997
European responsibility for the developments, implementation and training in Visual Merchandising guidelines European responsibility for the developments, implementation and training in Visual Merchandising guidelines
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Education
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1986 - 1988
Hogeschool Leiden
Bachelor's degree, Industrial Design, Graphic Design, Business Economics -
1988 - 1989
SRM Marketing NIMA-A
Bachelor's degree, Marketing
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