Experience

Finerio Connect

• Mexico
• Financial Services
• 1 - 100 Employee

• Head of Strategy

  • Nov 2022 - Present

• Head of Product

  • Oct 2021 - Oct 2022

  Managed 6 direct and 40+ indirect reports overseeing 8 products. Also managed Agile and Customer Care.Created the product team, hiring and coaching new employees and creating workflows between product and tech.Coordinated the creation of the Customer Care team, reducing the duration of the customer activation period by 33% and increasing product usage by 77% in only 1 year.

• Chief of Staff

  • Jan 2020 - Oct 2022

  Oversaw daily operations and bridged the staff and the founders, facilitating communication between different areas. Successfully led the technology team for 6 months, restructuring the team to reduce friction in the process of reviewing and deploying code.

• Senior Product Manager

  • Jan 2020 - Sep 2021

  Coordinated the product pivot from B2C to B2B, to sign our first B2B customers and see revenues in only 4 months. Led our expansion to Colombia, coordinating a POC and full integration, and providing product strategy consultancy to our so-far biggest customer.Coordinated the implementation of the Agile methodology, improving the efficiency of the tech teams.

• Product Manager

  • Jan 2017 - Dec 2019

  Developed Go-To Market and User Acquisition strategies, initial SEO and marketing campaigns. Finerio was the 4th most downloaded financial app in Mexico between June 2018 and June 2019.Conducted data analysis and customer research, redesigned our user activation funnel and developed 5 new features to drive key product improvements: - Increased signup rates by 15% and activation rates by 10%, using only push notifications from the Google Firebase platform. Google Mexico published a paper on the case. - Conducted more than 50 A/B testing experiments to increase overall activation rates by 50%. - Tripled retention rates with relevant messaging and notifications, and new features. Show less

• Intern

  • Aug 2016 - Dec 2016

  Typical startup role: do whatever is most urgent and important.Developed the Content Marketing strategy for our personal finance blog, which became #1 in Mexico.Promoted to Product Manager after demonstrating ownership, drive and proactivity.