Director of Digital Marketing

• Apr 2023 - Present

Responsible for marketing operations, including websites, Salesforce CRM, growth campaigns, reporting and marketing automation, across 6 brands and digital properties. Manage team of 3 digital marketers.

Director, Sales Enablement & Product Marketing

• Jan 2023 - Apr 2023

Responsible for sales enablement and product marketing for B2B and B2C brands, delivering high-impact sales execution and go-to-market support backed by success tracking through Salesforce. - Work between sales and marketing teams to support planning and execution across 2 B2B brands, delivering over $4.5m in FY pipeline - Manage product marketing strategy and execution, including product messaging, GTM, competitive positioning and customer journey for cohesive and impactful… Show more Responsible for sales enablement and product marketing for B2B and B2C brands, delivering high-impact sales execution and go-to-market support backed by success tracking through Salesforce. - Work between sales and marketing teams to support planning and execution across 2 B2B brands, delivering over $4.5m in FY pipeline - Manage product marketing strategy and execution, including product messaging, GTM, competitive positioning and customer journey for cohesive and impactful touchpoints and product story - Directly support sales team & pipeline growth through CRM management, Salesforce campaigns & training, creation of sales assets e.g. battle cards, fact sheets for effective sales outreach - Led relaunch of B2B and 3 B2C health brands post-acquisition, including brand messaging, sales enablement, CRM integration, automation tools to maximise revenue - Manage & coach team of 3 including marketing ops roles focused on lead-gen/product growth

Product Marketing & Sales Enablement Manager

• Jun 2020 - Jan 2023

Product Marketing Manager

• Sep 2019 - May 2020

Growth Marketing Consultant

• Nov 2015 - Present

I help tech startups, SMEs and ecommerce in B2B and B2C markets reach their audience, strengthen their funnel and provide a great marketing experience with successful growth campaigns, smart content, engaging copywriting and end-to-end analytics. I work closely with clients on content marketing and SEO strategy, content ideation, planning and execution, brand messaging, Google AdWords-certified PPC campaigns, Facebook/Instagram ad campaigns, copy/UX writing, landing pages, Shopify… Show more I help tech startups, SMEs and ecommerce in B2B and B2C markets reach their audience, strengthen their funnel and provide a great marketing experience with successful growth campaigns, smart content, engaging copywriting and end-to-end analytics. I work closely with clients on content marketing and SEO strategy, content ideation, planning and execution, brand messaging, Google AdWords-certified PPC campaigns, Facebook/Instagram ad campaigns, copy/UX writing, landing pages, Shopify management and optimization and more. I also cover a range of communications services like press releases, media strategy, talking points, crisis comms, newsletters and ghostwritten articles, all leveraging my skills, expertise and insights as a former journalist. Clients include Brad Lamb Realty, Synaptive Medical, Zoom.ai, Universe, TunnelBear, Casualife Outdoor Living and more. Show less I help tech startups, SMEs and ecommerce in B2B and B2C markets reach their audience, strengthen their funnel and provide a great marketing experience with successful growth campaigns, smart content, engaging copywriting and end-to-end analytics. I work closely with clients on content marketing and SEO strategy, content ideation, planning and execution, brand messaging, Google AdWords-certified PPC campaigns, Facebook/Instagram ad campaigns, copy/UX writing, landing pages, Shopify… Show more I help tech startups, SMEs and ecommerce in B2B and B2C markets reach their audience, strengthen their funnel and provide a great marketing experience with successful growth campaigns, smart content, engaging copywriting and end-to-end analytics. I work closely with clients on content marketing and SEO strategy, content ideation, planning and execution, brand messaging, Google AdWords-certified PPC campaigns, Facebook/Instagram ad campaigns, copy/UX writing, landing pages, Shopify management and optimization and more. I also cover a range of communications services like press releases, media strategy, talking points, crisis comms, newsletters and ghostwritten articles, all leveraging my skills, expertise and insights as a former journalist. Clients include Brad Lamb Realty, Synaptive Medical, Zoom.ai, Universe, TunnelBear, Casualife Outdoor Living and more. Show less

Online Reporter/Editor

• Jan 2016 - Aug 2016

Covered breaking news for Global News Toronto online and managed the desk's social media accounts to maximize engagement. Pitched stories, co-ordinated with television reporters and video editors, liaised with the assignment desk to ensure complete coverage, edited copy and curated the Toronto website. Stories were optimized for SEO and contained embedded videos, social media posts and other interactive materials. I broke three exclusive stories using investigative research methods. Covered breaking news for Global News Toronto online and managed the desk's social media accounts to maximize engagement. Pitched stories, co-ordinated with television reporters and video editors, liaised with the assignment desk to ensure complete coverage, edited copy and curated the Toronto website. Stories were optimized for SEO and contained embedded videos, social media posts and other interactive materials. I broke three exclusive stories using investigative research methods.

Senior Content Marketer

• Jun 2015 - Nov 2015

Responsible for content marketing and content creation, including: ○ Content marketing and social media strategy ○ Creating blog posts, eBooks, infographics and case studies ○ Assisting with brand messaging, landing page copy and press releases ○ SEO research, strategy and website optimization ○ Managing, promoting and tracking content using WordPress, Google Analytics, HubSpot, Hootsuite and other tools ○ Managing social media channels (LinkedIn, Twitter, Facebook, Instagram)… Show more Responsible for content marketing and content creation, including: ○ Content marketing and social media strategy ○ Creating blog posts, eBooks, infographics and case studies ○ Assisting with brand messaging, landing page copy and press releases ○ SEO research, strategy and website optimization ○ Managing, promoting and tracking content using WordPress, Google Analytics, HubSpot, Hootsuite and other tools ○ Managing social media channels (LinkedIn, Twitter, Facebook, Instagram) to grow audience and maximize engagement ○ Liaising with graphic design team and providing writing/editing guidance to other departments, including input into product copy and sales materials Show less Responsible for content marketing and content creation, including: ○ Content marketing and social media strategy ○ Creating blog posts, eBooks, infographics and case studies ○ Assisting with brand messaging, landing page copy and press releases ○ SEO research, strategy and website optimization ○ Managing, promoting and tracking content using WordPress, Google Analytics, HubSpot, Hootsuite and other tools ○ Managing social media channels (LinkedIn, Twitter, Facebook, Instagram)… Show more Responsible for content marketing and content creation, including: ○ Content marketing and social media strategy ○ Creating blog posts, eBooks, infographics and case studies ○ Assisting with brand messaging, landing page copy and press releases ○ SEO research, strategy and website optimization ○ Managing, promoting and tracking content using WordPress, Google Analytics, HubSpot, Hootsuite and other tools ○ Managing social media channels (LinkedIn, Twitter, Facebook, Instagram) to grow audience and maximize engagement ○ Liaising with graphic design team and providing writing/editing guidance to other departments, including input into product copy and sales materials Show less

Content Marketing Writer

• Sep 2013 - May 2015

Researched and wrote SEO-driven website copy and key online content like blog posts, product descriptions, FAQs and listicles with Canada's top SEO and Internet marketing agency. Researched and wrote SEO-driven website copy and key online content like blog posts, product descriptions, FAQs and listicles with Canada's top SEO and Internet marketing agency.

Reporter/Editor

• Jun 2012 - Jan 2015

Covered breaking provincial, national and municipal news with the Ontario bureau of Canada's national newswire. Generated written stories for print/web, audio packages and scripts for radio and shot video for web. Filed breaking news within minutes, with reporting published in all major Canadian print/web outlets. Unearthed more than 15 exclusive investigative stories. Revived the bureau's Twitter account, tripling its followers. Multiple story of the month nominations. Covered breaking provincial, national and municipal news with the Ontario bureau of Canada's national newswire. Generated written stories for print/web, audio packages and scripts for radio and shot video for web. Filed breaking news within minutes, with reporting published in all major Canadian print/web outlets. Unearthed more than 15 exclusive investigative stories. Revived the bureau's Twitter account, tripling its followers. Multiple story of the month nominations.

Reporter (Internship)

• Dec 2011 - Dec 2011

Covered local news in Vancouver with an emphasis on equity and political stories. Covered local news in Vancouver with an emphasis on equity and political stories.

Reporter/Editor (Internship)

• Jun 2011 - Aug 2011

Covered breaking provincial, municipal and national news from CP's Ontario bureau; filed print stories, radio scripts, video, photos and audio. Covered breaking provincial, municipal and national news from CP's Ontario bureau; filed print stories, radio scripts, video, photos and audio.

Chase producer/Reporter (Internship)

• Dec 2010 - Dec 2010

Came up with interview ideas, booked guests and researched topics for the Bill Good Show. Conducted interviews, wrote scripts, edited audio and recorded news reports for hourly newscast. Came up with interview ideas, booked guests and researched topics for the Bill Good Show. Conducted interviews, wrote scripts, edited audio and recorded news reports for hourly newscast.

Producer/Host

• Feb 2007 - Aug 2010

Served as co-host, producer, reporter, Queen's Park legislative correspondent, newswriter and website manager for daily "Take 5" current affairs show. Served as co-host, producer, reporter, Queen's Park legislative correspondent, newswriter and website manager for daily "Take 5" current affairs show.