Experience

Brand Bureau

• United States
• Design Services
• 1 - 100 Employee

• Senior Brand Strategist

  • Sep 2022 - Present

• Brand & Experience Strategist

  • Jul 2021 - Present



Conscious Minds Studios

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Strategist

  • Mar 2021 - May 2021

  Conducted a content and cultural audit to inspire NIKE to see their brand, their category, their audience differently. Through qual/quant methodologies, we revealed rich, human, and actionable insights to connect with their audience. Conducted a content and cultural audit to inspire NIKE to see their brand, their category, their audience differently. Through qual/quant methodologies, we revealed rich, human, and actionable insights to connect with their audience.



School of Visual Arts

• United States
• Higher Education
• 700 & Above Employee

• Graduate Teaching Assistant

  • Jan 2021 - Apr 2021

  Masters in Branding teaching assistant for Pitch Perfect, a course that partnered with St.Jude to identify powerful customer insights that can grow their business. Using strategic frameworks to outline a point of view, each team developed and presented a pitch that analyzes, deconstructs, and interprets St.Jude to deliver a powerful brand narrative that aligns with their brand expression and business strategy. Masters in Branding teaching assistant for Pitch Perfect, a course that partnered with St.Jude to identify powerful customer insights that can grow their business. Using strategic frameworks to outline a point of view, each team developed and presented a pitch that analyzes, deconstructs, and interprets St.Jude to deliver a powerful brand narrative that aligns with their brand expression and business strategy.



Qdoba Restaurant Corporation

• United States
• Restaurants
• 700 & Above Employee

• Brand Merchandising Manager

  • Oct 2016 - Jul 2019

  - Developed and launched a digital local marketing platform that utilities drag and drop technology to produce custom creative in real-time- Manage relationship with print, creative & logistics partners for product rollouts, corporate initiatives and a brand re-design - Developed a new in-store marketing strategy, creating plans for product launches, brand messaging and government mandates- Led pilot innovation initiative, re-designing the in-restaurant environment and redefining the customer experience



Freelance Photograper

• Photography
• 700 & Above Employee

• Food Stylist & Photographer

  • Aug 2015 - Sep 2016

  • Created and developed the @MIXANDMEASURE Instagram account, organically growing to 65k+ followers in two years• Authored visual stories through styling and arranging scenes to highlight each treat through tasteful photographs • Photographed and enhanced digital images to produce original and attractive photographs • Created and developed the @MIXANDMEASURE Instagram account, organically growing to 65k+ followers in two years• Authored visual stories through styling and arranging scenes to highlight each treat through tasteful photographs • Photographed and enhanced digital images to produce original and attractive photographs



Maxus Global

• United States
• Advertising Services
• 200 - 300 Employee

• Assistant Media Planner

  • Aug 2013 - Jul 2015

  Strategic focus to communication goals, creative thinking and tactics for E! Network (a unit of NBCUniversal Cable Entertainment).• Formulated detailed strategy and media recommendation for E! and Esquire Network's• Executed media plans across all traditional mediums including, TV, Radio, Print and OOH• Established client point of views, budget maintenance, organizing media authorizations and actualizing plans• Liased between implementation teams (Print, Broadcast, Radio, OOH) to ensure deliverables aligned with plan strategy• Compiled detailed insights and analysis on competitive landscape to support the holistic media recommendation



Fox Entertainment

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Publicity Intern

  • Feb 2013 - Jun 2013

  Compiled trending Fox news clips from social media, online sites and magazines and compiled them into the daily clip book. Worked on high-profile photo shoots, Satellite Media Tours as well as large scale television premieres and events. Compiled trending Fox news clips from social media, online sites and magazines and compiled them into the daily clip book. Worked on high-profile photo shoots, Satellite Media Tours as well as large scale television premieres and events.