Software Solutions Executive

• Jul 2021 - Present

Senior Account Executive

• Jan 2021 - Present

Xerox Business Solutions is a leading provider of business technology solutions. Our companies sell and service Document Management Systems including printers, multifunction devices and copiers; Network Integration Services and Software Solutions. We also offer a variety of service contracts, including maintenance, supply, network management, technical support, and training. We currently operate in 40 states and the District of Columbia. Xerox Business Solutions is a leading provider of business technology solutions. Our companies sell and service Document Management Systems including printers, multifunction devices and copiers; Network Integration Services and Software Solutions. We also offer a variety of service contracts, including maintenance, supply, network management, technical support, and training. We currently operate in 40 states and the District of Columbia.

Customer Obsessed Sales & Marketing Specialized Generalist

• Jun 2019 - Jan 2021

Michael Madlener (Mike) a highly passionate data-driven Sales & Marketing Specialized Generalist as well as chief cook, bottle washer, content creator, and developer of michaelmadlener.com. Please click around the site and get to know a little more about me.michaelmadlener.com was created with the sole intent of delivering content I am interested in, things I’m working on, and to show off one of my beloved Fender Stratocasters. Feel free to make yourself at home or contact me with questions or comments!

Vice President Sales Marketing

• Jan 2017 - Jun 2019

Directed Sales & Marketing functions which included development, presentation, and implementation of strategic marketing campaigns designed to elevate brand awareness, increase revenue, and market penetration as well as maintaining company “Customer First” standards. Developed overall territory strategies based upon consultative and ethical practices aligning with customer needs in both E-Commerce and Retail Channels. Established and consistently achieved budget, sales goals, Key account management responsibilities, as well as employed sales productivity tools designed to increase efficacy with all engagements. Managed continuous improvement with digital initiatives such as web design, content creation, communication, analytics, and social media outreach.• Achieved company sales growth by an average of 10% (YOY 2015-2017) in a dramatically changing industry; grew territory’s gross revenue from the upper $5M range to over $7M, achieving a record sales in 2018.• Responsible for all aspects of manufacturer relationships via Amazon Vendor and Seller central UI. • Highly accountable of management and growth of top producing accounts both in Brick &Mortar as well as eCommerce spaces. • Won Multiple Sales Excellence Awards including records in overall sales and video categories (2018). • Established guidelines associated with prospective accounts and reporting (CRM).• Expanded communication reach through the creation of a digital newsletter and blog targeting highly technical and large-scale audiences. Achieved a consistently high engagement rate of an average of 45% (open) and 30% (click) – via Constant Contact• Designed, Created, and maintained Company Website with WordPress.• Managed and achieved company-wide goals for T&E and Trade show budgets. • Supervision of three business development managers and one key account manager.

Business Development Manager

• Apr 2015 - Jan 2017

Rejoined Audio Source as an Outside Business Development and Key Account Manager with a clear path to 50% shareholder upon the retirement of a senior partner. Assigned management responsibility of large B&M, eCommerce, and accounts in need of special attention. Executed technology strategy for company and customers with primary focus on the importance of digital Analytics and continuous improvement.• Responsibility of Large eCommerce and B&M partner performance (including partners on Amazon Vendor and Seller Central).• Achieved steady 10% growth in sales YOY via solution-based consultative sales methodology• Increased responsibility and focus of customer engagement through digital communication.• Championed Digital initiatives including Web Design as well as Digital communication and Analytics.• Maintained clear and consistent communication with manufacturer’s internal teams reporting on competitive landscape including pricing, products, delivery, as well as contract negotiation. • Managed High-Profile and time-critical projects requiring precise timing, communication, and planning.

District Sales Manager

• Jan 2010 - Apr 2015

I had the privilege of representing Fender Musical Instruments as their District Sales Manager for the Pacific Northwest territory. My responsibility to Fender was the exclusive management of all Brick & Mortar retail and E-commerce sales channels. This required a comprehensive understanding of territory budgets, customers’ business operations and needs along with corporate P&L, EBITDA, T&E, and strict weekly field reporting. Reviewed and evaluated KPIs, extensive territory travels of up to 80%, precise expense reporting, and played a critical role in collaborating with internal departments on product performance and GTM strategies. • High level of sales performance where I more than doubled territory from $2.1M (2010) to a height of $4.4M (2012); maintained Top 5 position in sales throughout tenure with company. • Excelled in growing existing product and services as well as prospecting new opportunities via collaboration with existing opportunities and onboarding of new customers. • Entrusted with managing large company budgets, creating a higher degree of involvement and responsibility in customer’s business planning and executive management decision-making. • Established, maintained, and continuously engaged with large key accounts managing product placement, delivery, marketing, and customer service issues were handled proactively (SWOT). • Created and distributed a monthly digital publication submitted to dealers who were thoroughly engaged; newsletter was eventually adopted by CEO for distribution to company’s employee’s and dealers on global scale. • Achieved Sales Excellence awards and several targeted category bonuses for exceeding goals (2010 to 2013); received letters of recognition from executive management four times (2012 to 2014).

Field Sales Representative

• Jan 2005 - Jan 2010

Created and executed innovative marketing and sales strategies for a large portfolio of brands within established accounts. Identified new business opportunities within assigned territory. Coordinated product and sales training and maintained consistent communication to management.• Boosted sales growth from $125K (2005) to an apex $498K (2008); maintained steady sales during economic downturn (2009), securing $109K above established goal of $354K. • Generated new lines and expanded existing lines of business through collaborative engagement with customers.• Achieved a high level of success in meeting and exceeding sales goals in a highly transactional market where products, projects, and services varied greatly, and environment was fast paced.• Designed and distributed the first in a series of successful newsletters specific to vertical. Later became much broader in reach gaining a high rate of engagement among business partners.• Multiple Awards Won: Representative of the Year (2005 to 2008) and Most Improved Firm (2007 to 2008).• Heavy involvement with industry tradeshows and training to keep abreast on industry trends and customer positioning.