Experience

Pilot44

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Senior Design Strategist

  • May 2023 - 8 months

  San Francisco, California, United States

• Design Strategist Consultant

  • Mar 2022 - May 2023

  San Francisco, California, United States • Develop the design strategy methodology for venture building • Lead the development and exploration of consumer research in the problem space to understand customer behaviors and needs • Conduct market and demographic trends analysis to uncover emerging themes and inform customer stories and concept ideation • Design and facilitate ideation workshops strategically identifying opportunity areas and objectively prioritizing concepts that align with the project and business goals



District Tea

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Founder & Strategy

  • Jun 2019 - 4 years 7 months

  San Francisco, California A women owned and operated small business located in the Mission District. We service high-quality teas and popular Asian street food. • Business & Product Development • Partnership Development • Branding • Logistics Planning • Supply Chain Management • Marketing - direct response, social media, promotional development • Day to day operations • Human Resources - team management, scheduling, recruitment, training



Salesforce

• United States
• Software Development
• 700 & Above Employee

• Brand Insights Lead

  • Jul 2021 - Feb 2022

  San Francisco, California, United States Design and conduct brand awareness and market perception surveys, making recommendations for future strategy planning based on insights pulled from qualitative and quantitative data. Design and facilitate ideation and vision setting workshops to align team strategy for fiscal year planning.



Native

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Product Manager

  • Jan 2021 - May 2021

  Product strategy and management at Native Chats — a premiere messaging tool with real-time translations.



Google

• United States
• Software Development
• 700 & Above Employee

• Lead UX Research Assistant at Google ATAP (via CDI Corpration)

  • Dec 2017 - Jul 2019

  Mountain View, California From exploring new feature concepts to validating conceptual models and testing usability, I am involved in every stage of the production timeline. • Work cross-functionally between machine learning, engineering, interaction and product design teams providing support when needed • Design and develop study plans to reach research objectives and goals; research findings used to influence design process of mobile app and product development through HCI and human factors research •… Show more From exploring new feature concepts to validating conceptual models and testing usability, I am involved in every stage of the production timeline. • Work cross-functionally between machine learning, engineering, interaction and product design teams providing support when needed • Design and develop study plans to reach research objectives and goals; research findings used to influence design process of mobile app and product development through HCI and human factors research • Collaborate and work closely with product managers, engineers, and designers to identify research questions • Moderate usability studies using various research methodologies including - card sorting, a/b testing, copy testing, 1:1 structured interviews, focus groups • Manage user testing programs that help gather feedback and identify areas of improvement in our system

• Data Collection Technician (via CDI Corporation)

  • Dec 2017 - Jan 2019

  Mountain View, CA



Dwight Bentel & Hall Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations and Marketing Intern

  • Aug 2016 - May 2017

  San Jose, CA Dwight, Bentel & Hall Communications is a student-run integrated marketing agency offering modern marketing strategies to local businesses in the Bay Area. Inspired by our ambitions to thrive, our team consists of a handful of integrated marketing interns specializing in public relations, advertising and graphic design. This program has given us the opportunity to gain technical skills and professional experience by working closely with organizations in different industries.



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Retail Sales Associate

  • Apr 2015 - Apr 2016

  San Mateo, CA