Raul Ocana

Email & Marketing Automation Specialist at Bench Accounting
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Contact Information
us****@****om
(386) 825-5501
Location
CA
Languages
  • Español Native or bilingual proficiency
  • Inglés Professional working proficiency

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Bio

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5.0

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Sarah Gregory

Raúl supported our global marketing automation campaigns at Blackboard for the past year. I was impressed by Raúl’s ability to learn a new automation system (Eloqua) very quickly and confidently. He is very skilled in marketing technology and systems. Raúl worked efficiently to ensure campaign assets were produced and executed in a timely manner across multiple regions and time-zones. It has been a pleasure to have Raúl on our team! He brings a great attitude and is a very friendly, collaborative team member. Raúl would be an asset to any company.

Jeimy Hernandez

Raúl tiene un gran conocimiento en herramientas de automatización, lo cual le permite generar mucho valor a equipos de marketing con una visión técnica y estratégica. Además de ser un gran profesional logra generar un ambiente de trabajo agradable y divertido.

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Credentials

  • Microsoft PowerPoint 2019 Introductory
    MyLab IT
    Dec, 2020
    - Nov, 2024
  • Microsoft Excel 2019 Introductory
    MyLab IT
    Nov, 2020
    - Nov, 2024
  • Unconscious Bias
    LinkedIn
    Nov, 2020
    - Nov, 2024
  • Microsoft Word 2019 Introductory
    MyLab IT
    Oct, 2020
    - Nov, 2024
  • Adobe Professional – Campaign Classic Business Practitioner
    Adobe
    Jan, 2019
    - Nov, 2024
  • Social Media Marketing Certification Course
    HubSpot Academy
    Sep, 2021
    - Nov, 2024
  • IELTS Academic - Overall band score: 6.5
    IELTS Official
    Jun, 2019
    - Nov, 2024
  • Marketo Certified Expert
    Marketo
    Nov, 2017
    - Nov, 2024

Experience

  • Bench Accounting
    • Canada
    • Accounting
    • 400 - 500 Employee
    • Email & Marketing Automation Specialist
      • Aug 2021 - Present

      Serve as the Marketo expert to help turn marketing strategies into actionable Marketo programs. Recommend and implement advanced marketing automation capabilities for dynamic and personalized content, segmentation and data-driven strategies. Manage Marketo’s database hygiene and optimization; develop and execute strategy for monitoring and improving gaps in data health. Serve as the Marketo expert to help turn marketing strategies into actionable Marketo programs. Recommend and implement advanced marketing automation capabilities for dynamic and personalized content, segmentation and data-driven strategies. Manage Marketo’s database hygiene and optimization; develop and execute strategy for monitoring and improving gaps in data health.

  • Blackboard
    • United States
    • Higher Education
    • 700 & Above Employee
    • Marketing Automation Campaigns Specialist
      • Aug 2020 - Jul 2021

      Report to the Global Marketing Campaigns Manager, build and execute campaigns using Eloqua. Pivotal role in the execution and analysis of campaigns at the global and regional levels. Work closely with field marketing and other members of the demand center, manage the production and roll-out of marketing campaigns, ensuring they are deployed according to plan and on time. Automated processes executed effectively to reduce the time in the creation of assets avoiding human errors, improving the quality of deliveries and reducing the time of requests.

  • Accenture Colombia
    • Colombia
    • Business Consulting and Services
    • 400 - 500 Employee
    • Business Process Dev Specialist
      • Jul 2018 - Jul 2020

      Responsible for operating the client's email marketing tool, help on managing overall delivery of the service, drive recommendations and improvements. Effectively automated processes to reduce time on creation of assets, to avoid human errors and improving quality on the deliveries. Implemented the Branded Fares project to help the company to compete with the client’s competitors. Also implemented the Booking Flow Abandonment project which with a remarketing solution, increased sales over the year. Connected the marketing automation platform with the CRM platform to get valuable data to personalize campaigns.

  • Bizagi
    • United States
    • Software Development
    • 300 - 400 Employee
    • Marketing Automation Specialist, Sales & Marketing Operations
      • Nov 2013 - Jul 2018

      Responsible for managing, developing and updating a portfolio of websites, microsites and campaign sites/landing pages to support corporate communications, demand generation and community engagement goals. Improve the user experience, traffic to lead conversion, measurement (including pre-funnel traffic analysis and attribution and in-funnel lead source association). Successfully implemented Marketo solution at Bizagi, working with Marketing team, IT area and webmasters, and all third parties integration teams (e.g. CRM, DemandBase, Marketo, BrightTalk).

  • Aseinges Outsourcing S.A.S
    • Colombia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • .NET Developer
      • Oct 2012 - Oct 2013

      Responsible for current software maintenance, developing new requirements as requested by clients and database maintenance (SQL Informix). Successfully migrated old code project (Delphi) to new technologies (c#), implementing best practices so debugging is easier and deploying new requirements are safer and faster. Updated integration from Informix to Bizagi connectors (web services). Responsible for current software maintenance, developing new requirements as requested by clients and database maintenance (SQL Informix). Successfully migrated old code project (Delphi) to new technologies (c#), implementing best practices so debugging is easier and deploying new requirements are safer and faster. Updated integration from Informix to Bizagi connectors (web services).

  • Inmersys S.A.S
    • Colombia
    • Software Development
    • 1 - 100 Employee
    • .NET Developer
      • Nov 2010 - Sep 2012

      Responsible for current software maintenance, developing new requirements as requested by clients and database maintenance (SQL Server 2008). Successfully migrated old code project (php) to new technologies asp.net (c#), improving overall software security and making easier to debug and fix possible old issues. Developed and implemented new Customer Advocacy project for BBVA bank which is now a new product of the company and fits to any local bank. Responsible for current software maintenance, developing new requirements as requested by clients and database maintenance (SQL Server 2008). Successfully migrated old code project (php) to new technologies asp.net (c#), improving overall software security and making easier to debug and fix possible old issues. Developed and implemented new Customer Advocacy project for BBVA bank which is now a new product of the company and fits to any local bank.

  • Easy Social Systems LTDA
    • Colombia
    • .NET Developer
      • Feb 2010 - May 2010

      - Software Maintenance. - New and Old code debugging. - Development and correction of Queries, Triggers and Store Procedures on SQL SERVER 2005. - Design customer requirements. - Development of customer requirements on C # .NET. - Development of projects on ASP.NET C # .NET - Implementation of the product on the client. - Software Maintenance. - New and Old code debugging. - Development and correction of Queries, Triggers and Store Procedures on SQL SERVER 2005. - Design customer requirements. - Development of customer requirements on C # .NET. - Development of projects on ASP.NET C # .NET - Implementation of the product on the client.

  • Citiser Sistemas LTDA
    • Colombia
    • .NET Developer
      • Jul 2008 - Feb 2010

      - Software Maintenance. - New and Old code debugging. - Crystal Reports developer. - Development and correction of Queries, Triggers and Store Procedures on SQL SERVER 2005. - Analysis of customer requirements. - Design of Customer requirements. - Development of customer requirements; on VB6 and VB.NET. - VB6 to .NET Migration Project leader (1 person in charge). - Development of projects on ASP.NET. - Software Maintenance. - New and Old code debugging. - Crystal Reports developer. - Development and correction of Queries, Triggers and Store Procedures on SQL SERVER 2005. - Analysis of customer requirements. - Design of Customer requirements. - Development of customer requirements; on VB6 and VB.NET. - VB6 to .NET Migration Project leader (1 person in charge). - Development of projects on ASP.NET.

  • CNT Sistemas de Información S.A.S.
    • Colombia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Junior Developer
      • Oct 2006 - Feb 2008

      - Software Maintenance. - Development of requirements on VB6. - New and Old code debugging. - Crystal Reports developer. - Development and correction of Queries, Triggers and Store Procedures on SQL SERVER 2005. - Customer Service (Support). - Software Maintenance. - Development of requirements on VB6. - New and Old code debugging. - Crystal Reports developer. - Development and correction of Queries, Triggers and Store Procedures on SQL SERVER 2005. - Customer Service (Support).

Education

  • Humber College
    Marketing, Business, Business
    2020 - 2021
  • Politecnico Colombo Andino
    Analysis and Design of Computer Systems, Computer Programming/Programmer, General
    2003 - 2008

Community

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