Seb Ghazvinian
Senior Officer Communications & Business Initiatives at Edith Cowan University- Claim this Profile
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English -
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Persian -
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Malay -
Topline Score
Bio
Credentials
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Business Analytics and Visualisation
RMIT UniversityJun, 2022- Oct, 2024 -
Salesforce Certified Marketing Cloud Email Specialist
Trailhead by SalesforceAug, 2020- Oct, 2024 -
The Fundamentals of Digital Marketing
GoogleSep, 2019- Oct, 2024 -
Salesforce Administration
SalesforceMay, 2018- Oct, 2024 -
Certificate in Recordkeeping
Edith Cowan UniversityAug, 2016- Oct, 2024 -
Oracle Database Administration Workshop
OracleFeb, 2010- Oct, 2024 -
Campaign Manager Certification
GoogleSep, 2019- Oct, 2024 -
Google Analytics Individual Qualification
GoogleSep, 2019- Oct, 2024
Experience
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Edith Cowan University
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Australia
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Higher Education
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700 & Above Employee
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Senior Officer Communications & Business Initiatives
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May 2020 - Present
In my current role, I proactively identify new process improvement and business opportunities and evaluate these with key stakeholders. I play a key role in enhancing business development processes while maintaining compliance and professional excellence standards. Specifically, I evaluate and present polished data using SF-CRM in producing reports and dashboards as well as support CBIT and FS teams for day-to-day operating campaigns.My key achievements in this role include successfully delivering the highest impact and accurately addressing opportunities through a strong understanding of team and organisational objectives. Specifically, I have:• Implemented changes that reflected improvements in the CBIT process based on analysis of historical data. • Improved the current system (Salesforce and the Marketing Cloud) functionality through effective collaboration.• Effectively utilised high priority recommendations and feedback, which resulted in:o Improving the student retention process, changing the process from Excel-based to fully automated through the Salesforce, reducing the processing time by 50%.o Increasing retained students by 10% which highly impacted the revenue.o Streamlining and enhancing the future students’ outbound call campaigns process.
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Communications Specialist
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Aug 2018 - May 2020
My responsibilities revolved around improving customer experiences and maximising customer engagement in pursuit of the ECU’s Customer Strategies goal. I also designed, created and implemented different aspects of bulk communication (email and SMS), including data extensions and other configurations within the SalesForce Marketing Cloud (SFMC). Moreover, I identified opportunities for Digital Customer Engagement and Communication in collaboration with ECU stakeholders. Moreover, I identified the appropriate target market for each email campaign to ensure that our open rates, delivery rates and click through rates were above non-profit email marketing benchmarks. I also developed Standard Practice documentation and processes for all email and SMS creation and business roles.Due to my performance in this role, I was nominated for the Vice-Chancellor’s Staff Excellence Awards in 2019 which recognise ECU's outstanding performers.
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Course Information Advisor, COURSE INFORMATION HUB
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Feb 2016 - Aug 2018
I provided customer focused services that supported students to achieve positive outcomes in their ECU experience and undertook extensive stakeholder management with a strong focus on quality customer service and building collaborative relationships across multiple sectors. I also conducted extensive case management and data analysis to resolve complex issues such as, monitoring the progress of Advanced Standing (Credit Transfer) and time extension applications, etc. In addition, I provided academic advisement, guidance and support to schools as well as students (offshore and onshore), collaborated with teams to complete projects, and delivered outstanding customer service.
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CUSTOMER SERVICE & CRM COORDINATOR (INTERN)
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Mar 2017 - Jul 2017
In this position, I designed and implemented the CRM strategy for the organisation, incorporating entity relationship modelling (ERP) and industrial relationship management funnels, sales process, customer interaction strategies, real-time forecasting and software integration. I created standardised sales processes and executed data enhancement and data mining strategies. I also developed customer segmentation models and assigned customer scoring for use in measurable marketing campaigns. Apart from these, I integrated accounting, social media and other software/platforms to increase brand awareness and customer satisfaction. My success in this role resulted in increasing our qualified leads by 30% and customer response rates by 10%.
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Marketing Manager
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Sep 2013 - Jul 2015
During this period, I led, supervised and motivated a professional marketing team of ten staff and directed market research and analysis for planning and deploying successful marketing campaigns. I also planned and implemented projects from ideation to execution, reporting marketing and sales results directly to the CEO. Aside from these, I coordinated planning teams for market research, consumer analysis and on-field consumer research. My dedication to my role enabled me to expand the organisation’s client base by 50% and opened new customer segments. I was also able to successfully organise various marketing campaigns in three international fairs and conferences.
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MARKETING & CRM MANAGER
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Sep 2011 - Sep 2013
I oversaw the performance of sales and marketing directors, established KPI metrics and maintaining productive and positive relationships with existing customers. I also formulated new marketing strategies and implemented marketing activities. Moreover, I managed database channels and improved processes to increase sales conversions. My other responsibilities included administering budgets, evaluating marketing campaigns, monitoring competitor activity via Salesforce CRM. In this role, I was able to successfully negotiate terms of agreement and close sales of RM2 million with KJ property management company in Kuala Lumpur.
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Education
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2015 - 2017
Edith Cowan University
International MBA, MBA -
2006 - 2010
Staffordshire University
Bachelor's degree, E-Commerce/Electronic Commerce -
2019 - 2019
Trailhead by Salesforce
Journey Campaign Analytics and Optimization -
2019 - 2019
Trailhead by Salesforce
Marketing Automation Strategies -
2019 - 2019
Trailhead by Salesforce
Call Center Integration for Lightning Experience -
2019 - 2019
Trailhead by Salesforce
Marketing Cloud Connect -
2019 - 2019
Trailhead by Salesforce
Data Modeling - Marketing Cloud -
2019 - 2019
Trailhead by Salesforce
Content Builder Features in Marketing Cloud -
2019 - 2019
Trailhead by Salesforce
Audience Segmentation -
2019 - 2019
Trailhead by Salesforce
Create Compelling Content with Content Builder, Mass Communication/Media Studies
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