Experience

Archer

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor - Agriculture

  • Apr 2022 - Present



First Horizon Bank

• Financial Services
• 700 & Above Employee

• Treasury Management Sales Officer - Specialty Banking

  • Feb 2018 - Apr 2022

  Provided specialized cash management solutions to First Horizon's Specialty Banking customers, specifically in the Mortgage Warehouse Lending, Commercial Real Estate and Fintech markets. Provided specialized cash management solutions to First Horizon's Specialty Banking customers, specifically in the Mortgage Warehouse Lending, Commercial Real Estate and Fintech markets.



Lipscomb University

• United States
• Higher Education
• 700 & Above Employee

• Marketing & Development Coordinator - College of Entertainment & the Arts

  • Sep 2017 - Feb 2018



Healthways

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Marketing Manager, Blue Zones Project

  • Apr 2017 - Sep 2017

  Managed targeted communications and marketing engagement strategies for the Blue Zones Project (www.bluezonesproject.com); The role required collaboration with state and local BZP engagement teams to support program delivery of a community well-being initiative in 42 communities across 9 states.Led daily scrum meetings with in-house creative team to manage intake of requests from BZP communities. Managed resources and vendors to support product development, media relations, and branding. Show less

• Business Development Marketing Specialist, Ornish Lifestyle Medicine

  • Jun 2016 - May 2017

  Developed and executed a comprehensive B2B strategy for an intensive cardiac rehab program; Led initiatives in brand awareness and elevation, targeted education, and industry partnerships for the program, resulting in four provider speaking engagements and ten trade shows in ten months.Coordinated all lead-generating activities including sponsorships, logistics, materials development, lead retrieval, and measurement for trade shows, webinars and executive panels; Planned and attended all trade showsManaged all components of inbound and outbound marketing campaigns via HubSpot including keyword optimization, SEO, list organization, research, content creation, reporting and decision analysis Provides support for program and site-specific media relations efforts, social media; helps manage PR agency relationship. Show less

• Engagement Marketing Specialist

  • Jan 2016 - Jul 2016

  Supported large employers in the development, execution and measurement of targeted wellness communications programs with the sole focus to activate and engage members in improving well-being to create a healthier, more productive workforce.Managed internal writing and design teams to create and update all digital and print promotional materials attentive to clients’ brand standards, including brochures, displays, infographics, web banners, flyers, etc.Collaborated with Account Management and Product Management to share best practices for improving efficiency in client project execution and maximizing engagement in marketing initiatives. Secured a 5/5 overall (very satisfied) rating on internal Account Management satisfaction survey. Show less



MP&F Strategic Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jun 2013 - Dec 2015

  Assisted with the development, execution and measurement of strategic communications and marketing campaigns, include advertising and social media campaigns, for a variety of client teams including the Ohio Valley Conference, the U.S. Department of Labor’s Job Corps program, the American Contract Bridge League, WGU Tennessee, CSX, and Kirkland's. Developed and distributed news releases, media alerts and other internal and external communication materials. Crafted blog posts attentive to clients’ branding message and search engine optimization strategies in the lifestyle, education, athletics, and retail industries. Developed content, monitored, and provided analytics for clients’ social media channels. Coordinated client media events and interviews, including grand openings, television appearances, trade shows and speaking engagements. Assisted with digital audits and developed website editorial calendars. Show less



Scripps Networks Interactive

• Broadcast Media Production and Distribution
• 500 - 600 Employee

• HGTV - Programming

  • Jan 2013 - May 2013

  HGTV Magazine platform conversion work (editing, SEO); metadata entry and magazine copyediting; assistance with research, execution and measurement of social media campaigns HGTV Magazine platform conversion work (editing, SEO); metadata entry and magazine copyediting; assistance with research, execution and measurement of social media campaigns



Tahzoo

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Strategy

  • Jun 2012 - Aug 2012

  Conducted research and developed competitive analyses on customer experience programs and drafted whitepapers related to CRM. Conducted research and developed competitive analyses on customer experience programs and drafted whitepapers related to CRM.



Visit Knoxville

• United States
• Travel Arrangements
• 1 - 100 Employee

• PR & Marketing

  • Jan 2012 - May 2012

  Assisted with media and promotional efforts including press releases, advertising materials, event planning and sponsorship, website projects, and social media marketing Assisted with media and promotional efforts including press releases, advertising materials, event planning and sponsorship, website projects, and social media marketing



Body in Balance TV

• United Kingdom
• Broadcast Media Production and Distribution

• Marketing & International Partnerships

  • Mar 2011 - May 2011