Experience

Hampstead Solutions LLC | HampsteadSolutions.com

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Quickly turn declining revenue into steady revenue growth.

  • Sep 2009 - Present

  As a consultant to the C-suite in mid-sized companies, I develop company-specific, data-driven strategies to grow and scale their companies. Some clients are facing stalled or declining revenue. Others have ambitious growth objectives. And sometimes, it’s a combination of those situations. I engineer company-specific strategies to achieve their growth objectives. And I deliver measurable results. My strategies consistently achieve clients’ goals because I meet clients where they are, factor their environment, circumstances, resources, etc., and then engineer their strategy to quickly drive growth. I work across a range of industries although I consult most often in technology, financial services, professional services, and healthcare. To discuss your growth objectives, DM me or email Info@HampsteadSolutions.com. We’ll schedule a call to see if I can help. Client successes include: ✔ MY STRATEGY ACHIEVED GROWTH OBJECTIVES by driving recurring revenue, while lowering costs, for a mid-sized SaaS company. I also identified an unseen revenue source that returned free money. ✔ I DEFINED THE 5-YEAR INDUSTRY & GLOBAL EXPANSION STRATEGY TO DOUBLE REVENUE TO $1 BILLION for a leading global B2B services and technology company that served a collapsing industry only. My strategy achieved their goal early. ✔ I INCREASED REVENUE, LONG-TERM LOYALTY & CUSTOMER VALUE for a Fortune 100 financial services institution by introducing cross-organization customer-centricity to previously siloed divisions. ✔ TO CAPTURE OPTIMAL REVENUE & SELF-FUND GROWTH, I conceived the B2B & B2C go-to-market strategies for a luxury direct-to-consumer company. ✔ I GREW REVENUE & LOWERED COSTS for a SaaS company. My go-to-market strategy targeted additional industries and introduced a new revenue stream. The minor adaptations drove profitable growth. To discuss your growth objectives, DM me or email Info@HampsteadSolutions.com. We’ll schedule a call to see if I can help. Show less



https://hampsteadsolutions.com/smart-customer-connection/

• Effectively contribute to your company’s growth through Smart Customer Connection℠.

  • Apr 2021 - Present

  Smart Customer Connection℠ helps dedicated Directors & Managers learn how to truly connect with their customers to enhance relationships, cultivate loyalty & effectively contribute to their company’s growth. Learn more & register at https://bit.ly/2S6f3gv Companies may have established brands, budget, even millions of people who’d buy their product or service. Without customer connection, companies cast an needlessly wide net—or cast in the wrong direction. Those companies lose opportunity, time, & revenue. SMART CUSTOMER CONNECTION℠ When companies understand their customers, they’re better able to attract them, motivate purchases, build relationships & even loyalty. In Smart Customer Connection℠, we’ll: 🔵 Examine how enriching customer connection can increase your company’s revenue 🔵 Build needed customer understanding 🔵 Apply that insight to improve customer connection 🔵 Define ways that customer understanding can be applied in your role in your company What outcomes can Smart Customer Connection℠ participants expect? ☑️ Understand how to build needed customer understanding ☑️ Learn how to apply that understanding to connect with customers ☑️ Recognize how to motivate customers I’ve spent my career creating customer connection to drive greater revenue. With customer connection underpinning strategy & tactics, my clients have achieved acquisition goals, increased retention & renewal, reduced attrition, grew revenue from current customers—and met ambitious revenue growth objectives. If you’d like to learn how to truly connect with your customers, to enhance relationships, cultivate loyalty, & effectively contribute to your company’s growth, join the Smart Customer Connection℠ live Beta program. You can connect with me here & send me a message. Or learn more & register at https://bit.ly/2S6f3gv Show less



KleerMail

• United States
• Marketing Services
• 1 - 100 Employee

• Chief Strategy Officer

  • Oct 2013 - Feb 2015

  First-to-market, cloud-based SaaS start-up introducing disruptive technology that digitized a traditionally expensive, resource-intensive process to enterprise organizations. Founding member responsible for all aspects of growth from a blank slate. ✔ Created the launch strategy, prioritized targeted prospects, and ensured preparedness to manage outsized response without compromising new client experience or exceeding cost objectives. Allocated and managed budget.✔ Defined the business model to drive recurring revenue and ensure that the organization remained nimble through accelerated growth. Created the plan to measure performance against key corporate growth objectives. Implemented the methodology to identify both issues and opportunities and establish a measured history for current and potential investors.✔ Devised and developed an additional revenue stream, an affiliate program, that further monetized the platform.✔ Conceived and documented the fully integrated, holistic requirements for the first commercially viable products, and subsequent releases. Invented the proprietary decision algorithm resident in the software. Show less

• Chief Marketing Officer and EVP of Business Development

  • Sep 2012 - Oct 2013

  Chief Marketing Officer & EVP of Business Development (2012-2013)✔ Created the go-to-market strategy, revenue model, marketing and business development plans for the full customer lifecycle.✔ Defined targeting, positioning, and content for all marketing, business development, and corporate communications to support different decision-makers and effectively drive sales, adoption, and recurring revenue. Rebranded the company.



Mercury Media

• United States
• Advertising Services
• 1 - 100 Employee

• Group Account Director

  • 2009 - 2009

  Provided strategic guidance to enterprise clients for this direct-to-consumer agency. ✔ Developed the growth strategy and tactics for an insurance company to evolve into a direct-to-consumer business model. Partnered with the client to implement the strategy which successfully improved planning, control, and achieved their first-year revenue objectives. ✔ At the request of our CEO, created the growth strategy that successfully achieved Mercury Media’s board’s objectives: scale the company and double our revenue in a year. Show less



Harte Hanks

• United States
• Advertising Services
• 700 & Above Employee

• VP, Strategy and Business Development

  • Jul 2007 - May 2008

  Integrated database and marketing company with clients in financial services, telecommunications, retail, technology, and professional services. Joined the Custom Database division following a year with no sales. Introduced consultative selling and devised strategies to grow prospects’ revenue, profitability, and companies through the right complement of our products and services. Built internal partnerships to support prospects’ decision-makers through complex sales cycles. Promoted to lead Business Development within five months. As a management team member, ran a division of more than 500 employees. ✔ Achieved unprecedented success by having every proposal selected by prospects for final-round consideration. Show less



Alliance Data Card Services

• United States
• Financial Services
• 500 - 600 Employee

• Senior Manager

  • 2005 - 2006

  Provider of marketing consulting and database services to national retailers. Developed integrated B2C go-to-market strategies to launch new products, and existing products to new customer segments. Created a customer segmentation strategy that increased client’s response rates and retained high-value customers. Partnered with our analytic team to build a predictive model that precisely projected response and long-term value. Developed growth strategies from that intelligence. Management team member. Show less



Merkle

• United States
• Advertising Services
• 700 & Above Employee

• Relationship Director

  • Jan 2003 - Jan 2005

  Marketing consulting and database services provider. Partnered with clients to understand their business objectives. Collaborated with technical and analytic teams to ensure the alignment of technology and data to those objectives. Identified opportunities, and defined strategies and programs to leverage clients’ new systems, achieve their growth objectives, and increase ROI. Marketing consulting and database services provider. Partnered with clients to understand their business objectives. Collaborated with technical and analytic teams to ensure the alignment of technology and data to those objectives. Identified opportunities, and defined strategies and programs to leverage clients’ new systems, achieve their growth objectives, and increase ROI.



Berkeley Enterprise Partners

• Boston MA

• Engagement Director

  • 2000 - 2001

  Strategic consultants to major corporations. Sold and led our largest engagement: supporting Verizon’s cost reduction and revenue growth objectives, created the methodology to unify data, operations, and technology across 20 post-acquisition call centers. Led the cross-organization team of more than 50 members. Successfully delivered the engagement, meeting cost and growth targets. Partnered with other Berkeley leaders to structure our practice. Earned the COO Award for Leadership and Excellence. Show less



Pamet River Partners

• Vice President, Strategic Data Analytics

  • 1999 - 2000

  Boutique consultancy and agency providing strategic services to multinational clients. Led the analytic business development and account management teams. Created and implemented data-driven strategies to efficiently drive clients’ revenue, growth, and achieve their business objectives. Successfully grew our client roster. Management team member.

• Director of Marketing Technology

  • 1997 - 1999

  Consultant to telecommunications provider British Telecom as the corporation was facing new competition in all categories.✔ Developed a customer-centric B2B growth strategy that changed the SMB division's business model as British Telecom was losing its monopoly. The strategy effectively drove both a cost reduction of 25% and a revenue increase of 30%. ✔ Revised the customer segmentation strategy to center on customers’ needs, introducing a necessary perspective to an enterprise that had never had to acquire, keep, and/or grow its customers—and was now in steady decline. The revised strategy informed targeted, proactive programs that successfully increased response and contributed to revenue growth.✔ Created a predictive model that accurately pinpointed at-risk customers worth ~£100mm. Created the strategy and marketing plan to defend, and even grow, likely attritors which increased the response rate from 2% to 16%.✔ Routinely presented analytic results and strategic recommendations to executive leadership, gaining approval for more targeted, insights-driven practices. The resulting strategies reduced attrition and increased response, win-back, and revenue.✔ Established a task force with our client sponsor and partner teams to collect and integrate data across the organization. Adapted the technology infrastructure and analytic practices. Regularly produced critical customer intelligence and applied it to promote cross-product adoption, mitigate attrition, and stabilize and increase revenue. Show less