Lisa Bowers
Director, Global Market Development at U.S. Green Building Council- Claim this Profile
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Bio
Jorge Santos
I have worked with Lisa several times over the years, originally at Nabisco and later on a number of consulting projects. Lisa is very professional, hard-working and brings solid business experience to every project. She is amazingly sharp, very strategic, has lots of good ideas and is a solid team player. She is also a very strong communicator. I very much enjoyed working with Lisa and I recommend her highly.
Alison B.
Lisa designed a comprehensive PR strategy for us, as an expert in partnership marketing she enhanced existing partnerships and created new ones, particularly in the educational arena. Lisa was responsive and insightful and her extensive business background allowed me to assign a variety of initiatives, such as a marketing and communications strategy, and all I had to do was select which of her recommendations I wanted implemented. She was highly resourceful and flexible and I would endorse her for a full-time or consulting position.
Jorge Santos
I have worked with Lisa several times over the years, originally at Nabisco and later on a number of consulting projects. Lisa is very professional, hard-working and brings solid business experience to every project. She is amazingly sharp, very strategic, has lots of good ideas and is a solid team player. She is also a very strong communicator. I very much enjoyed working with Lisa and I recommend her highly.
Alison B.
Lisa designed a comprehensive PR strategy for us, as an expert in partnership marketing she enhanced existing partnerships and created new ones, particularly in the educational arena. Lisa was responsive and insightful and her extensive business background allowed me to assign a variety of initiatives, such as a marketing and communications strategy, and all I had to do was select which of her recommendations I wanted implemented. She was highly resourceful and flexible and I would endorse her for a full-time or consulting position.
Jorge Santos
I have worked with Lisa several times over the years, originally at Nabisco and later on a number of consulting projects. Lisa is very professional, hard-working and brings solid business experience to every project. She is amazingly sharp, very strategic, has lots of good ideas and is a solid team player. She is also a very strong communicator. I very much enjoyed working with Lisa and I recommend her highly.
Alison B.
Lisa designed a comprehensive PR strategy for us, as an expert in partnership marketing she enhanced existing partnerships and created new ones, particularly in the educational arena. Lisa was responsive and insightful and her extensive business background allowed me to assign a variety of initiatives, such as a marketing and communications strategy, and all I had to do was select which of her recommendations I wanted implemented. She was highly resourceful and flexible and I would endorse her for a full-time or consulting position.
Jorge Santos
I have worked with Lisa several times over the years, originally at Nabisco and later on a number of consulting projects. Lisa is very professional, hard-working and brings solid business experience to every project. She is amazingly sharp, very strategic, has lots of good ideas and is a solid team player. She is also a very strong communicator. I very much enjoyed working with Lisa and I recommend her highly.
Alison B.
Lisa designed a comprehensive PR strategy for us, as an expert in partnership marketing she enhanced existing partnerships and created new ones, particularly in the educational arena. Lisa was responsive and insightful and her extensive business background allowed me to assign a variety of initiatives, such as a marketing and communications strategy, and all I had to do was select which of her recommendations I wanted implemented. She was highly resourceful and flexible and I would endorse her for a full-time or consulting position.
Credentials
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TRUE Advisor
Green Business Certification, Inc.Jul, 2019- Nov, 2024 -
LEED Green Associate
Green Business Certification, Inc.
Experience
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U.S. Green Building Council
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United States
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Non-profit Organizations
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200 - 300 Employee
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Director, Global Market Development
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Apr 2023 - Present
- Lead new membership programs. Engage and enlist companies focused on USGBC's priorities of decarbonization, electrification, equity, ESG, green finance, human health, net zero, resilience, and biodiversity. Cultivate and develop strong relationships with USGBC's prospective member community.- Develop plans and messaging to reach companies in new industry sectors or new to USGBC- Exploring innovative ways to position membership value- Write new member playbook outlining best practices for maintaining robust pipeline Show less
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Director, Event Sponsorship and Partnerships
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Oct 2017 - Apr 2023
Senior leader in the development and execution of USGBC’s sponsorship strategy, supporting USGBC’s global market development offices. Establish strategic partnerships with key stakeholders critical to the green building sector. Develop cross-organizational channels of communication and cultivate relationships. Create messaging and programs to distinguish USGBC sponsorship opportunities. Built core programs that could transition to digital platforms, expand globally, and develop market depth in key sectors. Show less
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Bpeace (Business Council for Peace)
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United States
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International Trade and Development
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1 - 100 Employee
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Executive Council Member, Climate Action Team Member, and Volunteer Skillanthropist
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May 2019 - Present
Climate Action: Helped develop and launch Bpeace's first Climate Roundtable. Moderated panel of industry experts. Skillanthropist Project: Marketing for El Salvador's largest recycling center. Goals were to shift Salvadoran perception of recycling, increase monthly recyclables from schools by 200%, and launch a retail program for plastics collection. Wrote strategic plan, created survey, developed promotions to drive school adoption, and wrote presentations. Climate Action: Helped develop and launch Bpeace's first Climate Roundtable. Moderated panel of industry experts. Skillanthropist Project: Marketing for El Salvador's largest recycling center. Goals were to shift Salvadoran perception of recycling, increase monthly recyclables from schools by 200%, and launch a retail program for plastics collection. Wrote strategic plan, created survey, developed promotions to drive school adoption, and wrote presentations.
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Smoothsailing Marketing
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Advertising Services
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President
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Jul 2008 - Oct 2017
Strategic marketing & sales consulting specializing in: * Communications strategies and compelling marketing materials * Advertising/Sponsorship Sales and Fundraising * Marketing plans and strategies, including market research and brand strategy * Digital Marketing, including online video strategy and distribution, SEO, social media, and website user interface * Strategic Alliances, Sponsorships, & Promotional Partnerships Other specialties include social enterprise, impact investing, and new business development. Clients (past and current) include: PBS, National Geographic Entertainment, Khaled bin Sultan Living Oceans Foundation, Epicurious, Grameen Foundation, Threshold Group (Impact Investing), The Answer Company, Great Museums, Razoo, By Kids For Kids and Warren Buffett's Secret Millionaires Club, Global Reef, Susan Spangler Pictures + Words, New York Originals, Free All Media, Kaleidoscope Youth Marketing, Prevention, Mothers Across America. Online video partners include: Hulu, SnagFilms, YouTube, Amazon, Netflix, and iTunes. NSF Grant Reviewer. Show less
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National Geographic
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Director of Sales and Marketing
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2004 - 2008
Managed sales of television and film properties, oversaw client management, and developed integrated marketing programs. Increased cross-platform selling at NGS. Created sales presentations and materials. Initiated NGE Go Green!, cross-platform team created to lessen NGE’s environmental footprint. Managed execution of multimedia sponsorships with TV or film, digital, public relations, educational, promotions, and cause marketing components. Managed salespeople responsible for selling National Geographic Kids, Film, and Television products. Consultant, 2004-06. Created original National Geographic Branded Entertainment Platforms, new branded entertainment partnerships: wrote positioning statement, identified advertiser benefits and deliverables, created marketing materials, pitched prospective partners. Show less
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Popular Science
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing Director
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2000 - 2001
Built Popular Science brand through TV affiliations, Internet, educational initiatives, direct mail, and events. Created advertising sales packages (and related collateral and sell sheets, contests, and taglines), such as a cause initiative with Computers for Youth and a science center and mall tour sponsorship program customized for Sprint and IBM. Built Popular Science brand through TV affiliations, Internet, educational initiatives, direct mail, and events. Created advertising sales packages (and related collateral and sell sheets, contests, and taglines), such as a cause initiative with Computers for Youth and a science center and mall tour sponsorship program customized for Sprint and IBM.
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Account Director
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1997 - 2000
Managed sponsors of television productions. Led multifunctional teams to execute marketing plans. Wrote and presented sponsorship analyses. Managed sponsors of television productions. Led multifunctional teams to execute marketing plans. Wrote and presented sponsorship analyses.
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Revlon
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Personal Care Product Manufacturing
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700 & Above Employee
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Product Manager
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1990 - 1995
Managed Eye Category, comprising 24 brands and 124 SKU’s. Led the Eye category of Revlon's two largest cross-category brands, resulting in Revlon’s most profitable launch in its history. Conducted research, wrote strategic plan, and managed ColorStay Lashcolor, which became #2 mascara in 2 months and introduced Age Defying Eye Color and ColorStay Eyecolor and Eyeliner, which became top 10 products. Managed Eye Category, comprising 24 brands and 124 SKU’s. Led the Eye category of Revlon's two largest cross-category brands, resulting in Revlon’s most profitable launch in its history. Conducted research, wrote strategic plan, and managed ColorStay Lashcolor, which became #2 mascara in 2 months and introduced Age Defying Eye Color and ColorStay Eyecolor and Eyeliner, which became top 10 products.
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Nabisco
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Consumer Goods
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700 & Above Employee
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Associate Product Manager
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1990 - 1995
- Contributed to launches of Egg Beaters extensions, resulting in Egg Beaters’ distinction as Nabisco’s fastest growing business - Developed communications plan that was an integrated strategic response to new FDA regulations - Led productivity task force, creating $800K in savings - Improved effectiveness of $30mm promotion plan - Contributed to launches of Egg Beaters extensions, resulting in Egg Beaters’ distinction as Nabisco’s fastest growing business - Developed communications plan that was an integrated strategic response to new FDA regulations - Led productivity task force, creating $800K in savings - Improved effectiveness of $30mm promotion plan
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Education
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University of California, Los Angeles - The Anderson School of Management
MBA, Marketing Concentration -
2021 - 2023
Harvard Extension School
Certificate, Sustainability -
University of Virginia
BS, Finance
Community
