Silvia Prado
Director, Digital Ad Sales at WiConnect LLC- Claim this Profile
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Spanish Native or bilingual proficiency
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French Limited working proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Lydie Locutura
Silvia always has innovative solutions to meet the clients'requests. She is always available to find solutions and make everything possible for the clients. It has been a real pleasure to work together.
Sabrina Restrepo
I had the pleasure of working with Silvia to grow Yahoo's DSP business in LATAM. She's a quick study, incredibly resourceful, and a team player. Very early on she was providing value not only to the company but also relationally to clients and colleagues. During her time at Yahoo, she opened the door to key client relationships and proved knowledgeable and capable in all things media, digital marketing, and adtech solutions. Silvia would be an incredible asset to any organization and is a joy to work with!
Jose Vicente Luque
I’ve had the pleasure of knowing Silvia for over 8 years while working at Havas and Mastercard. She has developed close relationships with her clients over the years and is respected in the Hispanic and Latin American advertising industry. She would be a true asset for any sales and client management positions
Lydie Locutura
Silvia always has innovative solutions to meet the clients'requests. She is always available to find solutions and make everything possible for the clients. It has been a real pleasure to work together.
Sabrina Restrepo
I had the pleasure of working with Silvia to grow Yahoo's DSP business in LATAM. She's a quick study, incredibly resourceful, and a team player. Very early on she was providing value not only to the company but also relationally to clients and colleagues. During her time at Yahoo, she opened the door to key client relationships and proved knowledgeable and capable in all things media, digital marketing, and adtech solutions. Silvia would be an incredible asset to any organization and is a joy to work with!
Jose Vicente Luque
I’ve had the pleasure of knowing Silvia for over 8 years while working at Havas and Mastercard. She has developed close relationships with her clients over the years and is respected in the Hispanic and Latin American advertising industry. She would be a true asset for any sales and client management positions
Lydie Locutura
Silvia always has innovative solutions to meet the clients'requests. She is always available to find solutions and make everything possible for the clients. It has been a real pleasure to work together.
Sabrina Restrepo
I had the pleasure of working with Silvia to grow Yahoo's DSP business in LATAM. She's a quick study, incredibly resourceful, and a team player. Very early on she was providing value not only to the company but also relationally to clients and colleagues. During her time at Yahoo, she opened the door to key client relationships and proved knowledgeable and capable in all things media, digital marketing, and adtech solutions. Silvia would be an incredible asset to any organization and is a joy to work with!
Jose Vicente Luque
I’ve had the pleasure of knowing Silvia for over 8 years while working at Havas and Mastercard. She has developed close relationships with her clients over the years and is respected in the Hispanic and Latin American advertising industry. She would be a true asset for any sales and client management positions
Lydie Locutura
Silvia always has innovative solutions to meet the clients'requests. She is always available to find solutions and make everything possible for the clients. It has been a real pleasure to work together.
Sabrina Restrepo
I had the pleasure of working with Silvia to grow Yahoo's DSP business in LATAM. She's a quick study, incredibly resourceful, and a team player. Very early on she was providing value not only to the company but also relationally to clients and colleagues. During her time at Yahoo, she opened the door to key client relationships and proved knowledgeable and capable in all things media, digital marketing, and adtech solutions. Silvia would be an incredible asset to any organization and is a joy to work with!
Jose Vicente Luque
I’ve had the pleasure of knowing Silvia for over 8 years while working at Havas and Mastercard. She has developed close relationships with her clients over the years and is respected in the Hispanic and Latin American advertising industry. She would be a true asset for any sales and client management positions
Credentials
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Crafting Strategic Visual Stories
The Presentation CompanyJun, 2022- Nov, 2024 -
Yahoo Advanced TV Certification
Yahoo for BusinessMay, 2022- Nov, 2024 -
Yahoo DSP Certification
Yahoo for BusinessFeb, 2022- Nov, 2024
Experience
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WiConnect LLC
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United States
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Media and Telecommunications
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1 - 100 Employee
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Director, Digital Ad Sales
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Mar 2023 - Present
WiConnect offers the most flexible Wi-Fi engagement platform in the world. We enable brands to reach a captive audience by sponsoring the #1 most requested amenity: free Wi-Fi in airports, public transit systems, smart city, hotels, shopping malls, retail establishment, restaurants and other venues that provides public Wi-Fi. We offer limitless audience engagement that enables brands to sponsor free Wi-Fi in exchange for watching an ad. It’s a win-win: A win for the consumer and a win for your brand! https://wiconnect.com/who/ Show less
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Yahoo
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United States
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Technology, Information and Internet
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700 & Above Employee
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Mgr, Platform Sales
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Jan 2022 - Feb 2023
Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900 million people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media. To learn more, please visit yahooinc.com. #advertising through adtech, data, insights, targeting and reach LATAM · Data Analytics · Adtech · Full funnel advertising · Streaming Media · Online Video Marketing · Omnichannel Marketing · CTV Advertising · DOOH · Branded Content · Traditional and Native Advertising Show less
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WebMD
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Technology, Information and Internet
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700 & Above Employee
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Manager, Strategic Accounts - Latin America
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Apr 2021 - Sep 2021
Medscape is the leading source of clinical news, health information, and point-of-care tools for health care professionals. Medscape offers specialists, primary care physicians, and other health professionals the most robust and integrated medical information and educational tools. Medscape Education (medscape.org) is the leading destination for continuous professional development, consisting of more than 30 specialty-focused destinations offering thousands of free C.M.E. and C.E. courses and other educational programs for physicians, nurses, and other health care professionals. Medscape is a subsidiary of WebMD Health Corp. #digitalmarketing #pharmamarketing #digitalhealth #healthcare Show less
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Boingo Wireless
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United States
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Wireless Services
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300 - 400 Employee
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Director, Digital Sales — Southeast & LatAm at Boingo Wireless
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Apr 2014 - Jan 2020
Boingo Media offers brands a global advertising network with 100% view-ability via Wi-Fi sponsorships across more than 50 leading global airports, hotels, buses, sports stadiums/arenas, cafes/coffee shops, shopping centers, outdoor city centers (reaching locals in major US Cities) reaching more than 1.5 billion people annually. Our advertising formats can drive efficient video views, 100% viewability, no ad blocking issues, and high CTRs all in the same sponsored ad experience Boingo Wireless, Inc. (NASDAQ: WIFI), the world's leading Wi-Fi software and services provider, makes it easy, convenient and cost-effective for people to enjoy Wi-Fi access on their laptop or mobile device at thousands of hotspots worldwide. Show less
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LOGOS PR, INC.
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Managing Director
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Jul 2010 - Dec 2019
LOGOS PR - Your Communications Partner to the US Hispanic and Latin America Markets is a Miami based full-service communications agency providing expertise on US Hispanic and Latin America media markets. We provide a range of marketing communications services to local, national and international clients. We are a client centric agency focused on delivering result oriented integrated communications campaigns. We work hand in hand with clients offering: Consulting and Strategy (Brand management, crisis management, CSR, Integrated Marketing Communications and Public Relations) New Media (Digital Campaigns, Search Engine Optimization, Social Media, Mobile Media & Marketing) Marketing and Promotional Services (Web Development, Collateral Material, translations, Graphic Design, Photography, Market Research, etc.) Media Relations (Press Release Writing and Distribution, News Pitching, Media Monitoring, Bilingual Spanish-English Media Training, Conferences/Breakfasts, etc.) Events and Promotions (Concept Development and Execution for Product Launches, Seminars, Panels, Conferences, etc.) Show less
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Grupo Televisa
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Telecommunications
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700 & Above Employee
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Digital Advertising Sales Manager
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Jan 2012 - Apr 2014
Hispanic and Latin America Advertising Sales for over 89 magazines and websites including Vanidades, Cosmopolitan en Espanol, Poder, TVyNovelas, NatGeo, Esquire, among others. Develop print, digital, social media and event sponsorship advertising sales strategies to drive advertising revenue in US Hispanic and Latin America. Identify, develop and maintain relationships with key digital advertising networks and agencies in US Hispanic and Latin America to support advertising sales and revenue. Ensure all digital advertising sales targets and KPI’s are constantly met and exceeded. Deliver sales presentations to clients. As a consultant provided Hispanic Public Relations and Event Promotion for Hispana Leadership Summit 2011 and 2012 and Hispanic PR and Media Relations for EMERGE 2012 Series (San Antonio, Charlotte, Chicago, Miami) Email Marketing and Social Media Marketing to drive visibility, event attendance, website traffic growth, Strategic Consulting, advertising and event sponsorship sales, cross promotion, media and community partnerships, etc. Show less
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OWIT South Florida
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United States
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International Trade and Development
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1 - 100 Employee
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Board Member & IBWOY Co-Chair
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Jun 2010 - Jan 2012
The mission of OWIT-South Florida is to enhance the status of women in the field of international trade and commerce. Our chapter reaches out to our members and our community through educational, cultural, and networking events once a month. At these events, a variety of experts provide insight into timely business, government, and social issues. At the same time, our events provide a unique forum for our members to meet and establish relationships with other professionals in the community. The mission of OWIT-South Florida is to enhance the status of women in the field of international trade and commerce. Our chapter reaches out to our members and our community through educational, cultural, and networking events once a month. At these events, a variety of experts provide insight into timely business, government, and social issues. At the same time, our events provide a unique forum for our members to meet and establish relationships with other professionals in the community.
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PRSA Miami Chapter
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Board Member & Hispanic Market Committee Chair
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Sep 2008 - Jan 2012
As a board member and PRSA Miami leader the Hispanic Committee brings attention to the issue of diversity in the public relations profession with a mission to: make PRSA more inclusive and welcoming by reaching out to industry professionals of diverse racial backgrounds and ethnicity with a focus on Hispanic PR practitioners; help diversify the industry by supporting minority candidates who aspire to a career in public relations by helping them develop industry knowledge, relevant skills and a network of professional contacts; and bring multicultural understanding and expertise to public relations professionals in order to address the diverse audiences in the nation. Developed various professional development programs including: 2011: PRSA Miami and Univision Present Webinar - Census 2010 Going Beyond the Numbers and Adapting to a new Demographic Reality 2010: PRSA Miami Presents Spanish SEO Webinar: Maximizing Your Hispanic PR Initiatives: Reaching Latinos and Hispanics Online 2009: Hispanic Media 3.0: Social, Bilingual and Ready to Mingle Professional Development Workshop Show less
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Marketwired
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive
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Jun 2008 - Jul 2010
Marketwire is a leading newswire service offering press release distribution, media contact management, multimedia, media monitoring services and other workflow solutions for public relations, investor relations, journalists and other communications professionals. Success: In the top 5 sales executives for generating new business in 2009 - Responsible for managing US Hispanic sales for the East of the US, Caribbean, Latin America and half of the Florida territory, - Responsible for increasing sales, market share, profitability and brand awareness in emerging markets and Florida - Consultant to my clients on new media, SEO, Social Media and online visibility - Drive sales and achieve sales objectives while creating new business opportunities and building strong client relationships - Create strategic alliances and sponsorships with Hispanic and Latin America media outlets, associations and industry events and implement lead generation initiatives to gain new clients Show less
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Grupo Televisa
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Telecommunications
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700 & Above Employee
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Southeast Advertising Sales Manager
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2005 - Jun 2008
Editorial Televisa is the world’s leading Hispanic magazine publisher Success: #1 sales manager for English Language magazine portfolio. Brought in a significant amount of new business and key accounts.- Responsible for managing 12 states for all the US Hispanic English language magazines- Key account development, research and prospect new business- Responsible for increasing sales, market share, profitability and brand awareness in new emerging Hispanic markets- Implement new opportunities and develop special projects for clients by creating strategic marketing plans to promote clients’ brands/products within the fastest growing minority group in the US. - Sell sponsorships as well as aid in the execution and planning of sponsored events - Effectively negotiate print advertising and sponsorship packages with clients and agencies Show less
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Southeast Advertising Sales Manager
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2005 - 2008
Televisa Publishing + Digital (www.televisapublishing.com) is a division of Grupo Televisa, the largest Spanish-language media company in the world with 89 brands/130 distinct magazines, with an annual circulation of over 169 million. - Managed territory of 14 states for all the US Hispanic and English language magazines- Increased sales, market share, profitability and brand awareness in new Hispanic markets- Successfully developed and implemented print and online advertising, promotions and public relations campaigns for clients- Sponsorship sales, planning and execution of events such as Hispana Leadership Summit as well as customized client events and programs Show less
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Senior Account Executive
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Jun 2004 - Aug 2005
SouthFloridaCEO magazine is a monthly business publication serving South Florida’s well-educated, well-traveled and affluent executive decision-makers 2004 - 2005 Senior Account Manager - Responsible for growth and profitability of SouthFloridaCEO magazine - Managed new business development, marketing and sales promotion - Key account development, research and prospect new business - Effectively manage sales cycle process from client consultation to closing including development of pricing structures - Effectively negotiate print advertising with clients and agencies within the real estate, healthcare, financial services and banking industries among others Show less
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Cisneros
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United States
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Executive Offices
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1 - 100 Employee
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Executive Offices
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2001 - 2004
The Cisneros Group of Companies is one of the largest privately held media, entertainment, telecommunications and consumer products organizations in the world. - Executive Assistant to the President & COO responsible for all administrative functions relating to the support of the executive team. The Cisneros Group of Companies is one of the largest privately held media, entertainment, telecommunications and consumer products organizations in the world. - Executive Assistant to the President & COO responsible for all administrative functions relating to the support of the executive team.
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Schupp Company
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United States
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Advertising Services
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1 - 100 Employee
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Freelance Promotions
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2002 - 2003
Executed South Florida Miller Lite Lens onsite consumer pomotions and product sampling at various restaurants, bars, and clubs throughout Miami and Ft. Lauderdale. Executed South Florida Miller Lite Lens onsite consumer pomotions and product sampling at various restaurants, bars, and clubs throughout Miami and Ft. Lauderdale.
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HBO Latin America
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United States
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Entertainment
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200 - 300 Employee
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Sales & Marketing
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2000 - 2001
HBO Latin America Group is a company who manages several cable networks in the region of Latin America. It is owned by Time Warner. - Executive Assistant and Sales and Marketing Coordinator responsible for providing administrative support for a variety of sales activities and in support of VP of Sales. HBO Latin America Group is a company who manages several cable networks in the region of Latin America. It is owned by Time Warner. - Executive Assistant and Sales and Marketing Coordinator responsible for providing administrative support for a variety of sales activities and in support of VP of Sales.
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Education
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1996 - 1999
University of Louisville
Bachelor of Science, Management and International Business -
1994 - 1996
Saint Louis University
2 years of courses towards a, Business Degree -
1992 - 1994
Eureka Senior High School
High School
Community
