Experience

Striped Dog Creative LLC

• Director of Strategy

  • Aug 2019 - Present

  New York City Metropolitan Area • Created marketing strategies for service-based business owners • Directed a team of six website copywriters, designers, and developers • Built and presented three live educational webinars to successfully sell a website strategy and design course



The Marketing Arm

• Advertising Services
• 1 - 100 Employee

• Sr. Project Manager

  • Nov 2017 - Jul 2019

  Greater New York City Area • Managed a social and digital portfolio across seven lines of business • Implemented a content management system to organize workflow of over 50 pieces of content per month • Developed influencer program and digital marketing plan



iCrossing

• United States
• Advertising Services
• 200 - 300 Employee

• Manager, Social Strategy

  • Jul 2016 - Oct 2017

  Greater New York City Area • Identify incremental experiential, display and social opportunities to support clients’ missions and present those opportunities to clients’ top executives and key stakeholders • Spearhead comprehensive content marketing campaigns, partnerships and events that align to client business needs and meet quarterly goals • Develop strategies, processes, objectives and timelines to lead a team of social strategists and community managers in developing original paid and organic social media… Show more • Identify incremental experiential, display and social opportunities to support clients’ missions and present those opportunities to clients’ top executives and key stakeholders • Spearhead comprehensive content marketing campaigns, partnerships and events that align to client business needs and meet quarterly goals • Develop strategies, processes, objectives and timelines to lead a team of social strategists and community managers in developing original paid and organic social media content • Supervise development of monthly and quarterly social media reports outlining owned, earned and paid social content, competitor activity and industry trends Show less



DigitasLBi

• Belgium

• Senior Associate, Brand Experience

  • Jan 2014 - Jun 2016

  Greater New York City Area • Planned large-scale media events including booking venues, identifying and inviting media, organizing press materials, overseeing day-of event logistics and leading weekly client statuses • Managed digital partnerships with leading lifestyle and culinary brands, including contract development, project plans, hot sheets and timelines • Ensured digital programs and campaigns for brand’s non-profit partnership program aligned to budgets and client objectives • Managed international… Show more • Planned large-scale media events including booking venues, identifying and inviting media, organizing press materials, overseeing day-of event logistics and leading weekly client statuses • Managed digital partnerships with leading lifestyle and culinary brands, including contract development, project plans, hot sheets and timelines • Ensured digital programs and campaigns for brand’s non-profit partnership program aligned to budgets and client objectives • Managed international culinary and design blog, including cultivating influencer relationships and developing social content and promotions • Represented the brand at national events, including the International Home + Housewares Show, South by Southwest, and Austin Food + Wine Festival • Curated social strategy campaigns across Facebook, Twitter, Instagram, Google+, Pinterest and YouTube for new products and brand initiatives Show less



SERINO/COYNE

• United States
• Advertising Services
• 1 - 100 Employee

• Interactive Marketing Assistant

  • Jun 2012 - Dec 2013

  Greater New York City Area • Organized pre-show cocktail receptions for local theater and lifestyle bloggers • Generated live event content on Broadway show opening nights and at celebratory events • Managed daily social media presence for high-profile Broadway shows, including The Phantom of the Opera, Les Misérables, The Book of Mormon, Peter and the Starcatcher, Golden Boy and Stomp • Devised and implemented digital campaigns to promote new Broadway shows



Lindsay, Stone & Briggs

• United States
• Advertising Services

• Public Relations Intern

  • Jan 2012 - Jun 2012

  Madison, Wisconsin Area • Designed public relations plans for clients launching new products and services • Formulated media lists and pitched clients and products to national media outlets • Proofread copy and offered creative suggestions for client advertisements



University of Wisconsin-Madison

• Higher Education
• 700 & Above Employee

• Student Assistant, Journalism Reading Room

  • Aug 2010 - May 2012

  Madison, Wisconsin Area



GSS Communiqations, Inc.

• Advertising Services
• 1 - 100 Employee

• Account Coordinator

  • May 2011 - Aug 2011

  Greater Los Angeles Area • Formulated creative print advertisement concepts • Developed presentation materials to be used at tradeshows and exhibitions • Assisted clients with media training for national and local interviews



The American Heart Association

• Periodical Publishing
• 1 - 100 Employee

• Communications Intern

  • May 2010 - Aug 2010

  Greater Los Angeles Area • Managed press releases, memos, media alerts and social media channels • Pitched events to local news channels and other media • Organized and facilitated discussions with students about healthy eating



Kip Morrison and Associates

• Public Relations Intern

  • May 2010 - Aug 2010

  Greater Los Angeles Area • Pitched client merchandise to high profile celebrity managers, publicists and talent agents • Created and updated press and media lists; wrote product releases and client profiles • Researched promotional events and exhibitions for possible client participation



Chasen & Company

• United States
• Construction
• 1 - 100 Employee

• Intern

  • May 2009 - Aug 2009

  Greater Los Angeles Area • Designed client portfolios and corresponded with award-winning entertainment clients • Conceptualized internship program and managed daily intern tasks