Client Service Director

• Oct 2021 - Present

Marketing&Communication Consultant

• Feb 2020 - Nov 2021

Helping small businesses to communicate better with their clients by offering strategic input on: branding, websites, social media, content management, customer loyalty, newsletters. Helping small businesses to communicate better with their clients by offering strategic input on: branding, websites, social media, content management, customer loyalty, newsletters.

General Manager

• Apr 2013 - Feb 2020

Successfully launched and managed my own businesses for a period of time. My responsibilities included:  Product: design& strategy& price;  Marketing and communication: websites, marcom strategy, creation, copywriting, layouts, video, social media;  Customer care&sell;  Finance& administrative  Relations with suppliers: select, negotiate and finalize deals.  Lead and inspire a small team. Achievements:  Succeed to launch in only 6 months two different business, a travel agency and an online gift shop with own resources.  Managed all the aspects of a business, from legal aspects to finding the right suppliers and customers support. Show less

Account Director

• Feb 2010 - Apr 2013

Brand management: o Coordination of strategic and creative process, project management of various communication projects (planning, implementation and evaluation) for the clients in the group - ATL, BTL, PR& ONLINE, Internal Communication;o Leading the agency team to develop the strategic and creative process for our designated accounts by always seizing business growth and communication opportunities and presenting proactive solutions.o Coordination of all the aspects of a communication strategy: planning, implementation and evaluation.o Supervising the creative and also production materials of the campaigns ( tv. spots, ooh, media ads,social media and online campaigns, brochures, flyers, POSM, events, special projects). o Maintaining a strong and functional business partnership between the clients and the agency. Understanding the client business, monitoring the market, analyzing of the competitors's communication.o Manage cost negotiations to ensure agency profitability and client understanding of agency value for money. Establishing partnership and negotiate prices with suppliers (research pr, online, av/print production agencies): organizing pitches, evaluating, selecting and finalizing deals.Achievements:o Efficient coordination of a multitasking team in projects with tight deadlines and time pressure: new business unit, electoral campaigns (max. 40 people).o Trained and coached people in my team - starting with hiring, coaching, constant feedback, personal development plan and evaluation (teams of 5-10 people).o Completed important projects on time and within budget for the most important clients in my group: Telekom, Raiffeisen Bank, Apa Nova.o I worked for international companies and also romanian ones: Scandia, Petrom, Arena Mall, Lidas, Frigotehnica, Arcub.o Have been part of a team who participated in a presidential electoral campaign (Traian Basescu, 2009). Show less

Account Manager

• Dec 2006 - Feb 2010

Communication strategy development, creative briefing, project management and coordination for: - Political campaigns: Traian Basescu for Presidency ( 2009), PDL (European Parliament 2007&2009, local election 2008 Bucharest&Iasi, Romanian Parliament 2008), - Brand communications: Raiffeisen Bank (2006-2007), Millennium Bank (2009), Arcub, launching Arena Mall in Bacau, - Social campaigns (2007-2008): SECS -”Love whithout worries” an educational campaign to increase use of modern contraceptionFinancial supervisions of all accounts in the group, working closely with top management and Finance Director Guidance for professional growth of Account Executive and Senior Account Executive Show less

Account Executive

• Mar 2006 - Dec 2006

 Project management & events for the following clients: Macromex, Dial Telecom, Consulco.  Project management & events for the following clients: Macromex, Dial Telecom, Consulco.

Marketing& communication assistent

• Jan 2005 - Nov 2005

 Coordination of monthly brochure and internal communication.  Coordination of monthly brochure and internal communication.

Research Redactor

• Jan 2004 - Dec 2004

 Selecting the relevant images to complete the news department archive.  Selecting the relevant images to complete the news department archive.

Redactor

• Apr 2001 - Apr 2002

 Research and editing information about the invitations of tv shows, coordination of the production team for summer shows.  Research and editing information about the invitations of tv shows, coordination of the production team for summer shows.