Experience

Alderfer Auction

• United States
• Retail
• 1 - 100 Employee

• Director Of Marketing And Business Development

  • Jan 2017 - Present

  Alderfer Auction is a regional auction company with a rich 50-year history. Our team of specialists consign personal property and sell real estate via auction. Alderfer Auction is a regional auction company with a rich 50-year history. Our team of specialists consign personal property and sell real estate via auction.



In Touch Marketing Concepts, Ltd.

• President / Creative Director

  • Jul 2007 - Present

  Marketing is our passion. Our customers are our passion. We provide solid, successful, local marketing services that will compel your business to the next level of growth. The ITMC team offers a complete package in the area of education, experience, and expertise. With degrees in Marketing, Economics and Nutrition, our foundation to create marketing strategies, apply processes and structure is solid. ITMC has over 35 years of combined experience in sales, marketing and business management with the added understanding of the workings of family businesses. ITMC specializes in Marketing Strategies and Plans for businesses and organizations that provide support for traditional, social media and internet marketing methods. Our Marketing Plans yield: detailed, measurable, targeted action plans; sales strategies, programs & logistics; fresh ideas and concepts; and strategy, strategy, strategy. We also develop Social Media Strategies which give presence, interactive/thought provoking content and drive followers/likes. ITMC’s uniqueness is our knowledge of consumer demographics and the ability to match creative marketing campaigns which speak to your customers. Executable Services, but not limited to: Creative Input, Logo & Tagline Development, Concept Development, Marketing Strategy, Marketing Programs, Marketing Budget, Marketing Plan, Sales Support, Websites, Copywriter, Internet Marketing, Social Media Marketing including Facebook, Twitter, Instagram, Pinterest, Blogging, YouTube, LinkedIn, Enewsletter, etc., New Product Launches, Focus Groups, PowerPoint Presentations, Product Sell Sheets, POS Materials, Special Projects, Printing, Print Ads/Sponsorship Programs, Direct Mailers, Customer Mailings/Surveys, Consumer Mailings, Newsletters, Event Planning, Market Research, Trade Advertising, Press Releases, Labeling/Packaging Design, Promotional Items, and Mail Order. Show less



1180AM WFYL Radio, Webstream & Podcast

• Jeffersonville, PA

• Radio Talk Show Host of Balanced Life, 1180AM WFYL

  • Jan 2015 - Jan 2016

  Balanced Life airs Saturdays from 8 - 9AM via 1180AM Radio or http://www.1180WFYL.com Webstream. Listen from your phone, tablet or computer. What is our hardest challenge? It is balancing life, mind, body and spirit, nutrition, preventative health, family, mental and emotional being. Ranae & WFYL are having a real life conversation on how to Balance Life. Balanced Life airs Saturdays from 8 - 9AM via 1180AM Radio or http://www.1180WFYL.com Webstream. Listen from your phone, tablet or computer. What is our hardest challenge? It is balancing life, mind, body and spirit, nutrition, preventative health, family, mental and emotional being. Ranae & WFYL are having a real life conversation on how to Balance Life.



Alderfer, Inc.

• Marketing Director

  • Dec 1998 - Jul 2008

  Managed team and the following: Labeling/Packaging; Radio, newspaper, outdoor advertising; Print Ads/Sponsorships; Press Releases; FSIs; Market Research (exporting, natural/organic, IRI data, IDDBA, trade, etc.); Trade Shows; Trade Advertising; PR Events – (Open House, Golf Outing, company picnic. parades); Mail Order; Website Management, design, ecommerce, improvements, updates, monthly specials, registration of domain names, email list management; Mailing List management; Direct Mailers; Customer Mailings/Surveys; Consumer Mailings; Newsletters, Trade Inserts; Creative Input (truck designs); Promotional Items including Specialty items for all departments (ie. binders for HR, shirts for drivers, production, etc.); POS materials, signage; Printed materials (Nutrition Guide, Comparison Guide, Gift Catalog, Coupons, Pork Roll Rewards, Deli Bucks, 1922 Newsletter, Consumer Rebate Program, Tradeshow equipment, Art/graphics/logos, business cards, POS Material, cookbooks, fact sheets); Special Projects; Budgeting; Product Development; Trade Marks; Focus Groups; Photography and food styling; Sales Support including on the road with sales team, Product launches, POS, Consumer marketing programs, Professional Portfolio, PowerPoint Presentations, Fact Sheets; manage Company Store, Coupon Redemption, Customer Complaints, Demo Team Support including Recipes, coupons, signage, placecards; Chamber Networking; Competitive Analysis; Consumer Demographic Market Research (including IDDBA's "What's in Store". Position required Managing, Goal Setting, Marketing Plan creation; Sales and Company Goals support, Marketing Strategy development, Vision, Budgeting (develop, costing, timeline), and Accountability. Show less



Brooks Instrument

• United States
• Automation Machinery Manufacturing
• 200 - 300 Employee

• Marketing

  • 1990 - 1998