Sam Phillips MCIM, MACP
PPC Marketing Manager at MagnifyLab- Claim this Profile
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Bio
Credentials
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CIM MCIM Member
CIM | The Chartered Institute of MarketingApr, 2021- Nov, 2024 -
Google Ads Display Certification
Google AdsMar, 2022- Nov, 2024 -
Google Ads - Measurement Certification
Google AdsMar, 2021- Nov, 2024 -
Google Ads Search Certification
Google AdsMar, 2021- Nov, 2024 -
Microsoft Advertising Certified Professional
Microsoft CertificationsMar, 2021- Nov, 2024
Experience
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MagnifyLab
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United Kingdom
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Advertising Services
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1 - 100 Employee
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PPC Marketing Manager
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Sep 2022 - Present
London based performance marketing agency, powered by data, tech and people. We leverage the best platforms and data insights to drive our clients growth through creative and data-led omni-channel digital strategy. London based performance marketing agency, powered by data, tech and people. We leverage the best platforms and data insights to drive our clients growth through creative and data-led omni-channel digital strategy.
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Freelance Creative Marketing Director
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2013 - Present
Freelance Marketing specialist creating marketing campaigns in a broad spectrum of industries including, but not limited to the Film & Entertainment industry:Universal Pictures (Global) - Jurassic World Franchise Global Viral Marketing, Jurassic World: Fallen Kingdom (2018) & Jurassic World: Dominion (2022) #DinoTrackerWarner Brothers (UK) - Entourage: The MovieVirgin media/Starz TV network - Ash vs Evil DeadUKTV - VariousTT Games - Lego Jurassic WorldTLTP (The London Teaching Pool) - Google Ads Strategy, Campaign Building & Management, SEO, Content Consultancy.Garda Design - Ongoing PPC/SEO ConsultancyYourLeisure - Social Media management, Paid Ads and content creationAmericano Pretzels - Google Ads, Analytics, Social Media, E-Commerce and Content CreationDirector & Producer on 2016 Documentary "Jurassic Park in Concert: Live at the Royal Albert Hall" with IMG Artists, GSA Music & Universal Pictures.Producer on the 2017 Documentary "ALT", A Documentary about alternative education.Beyond The Box Office - Co-Founder and content creator- 150k Page Likes & 180k page follows- Average monthly Page views 45k- Average monthly Page Likes 9k- Average monthly Post Reach 25 million- Average monthly Post Engagement 5.2 million- Average monthly video views 5.3 million
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ERG Facilities Ltd
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United Kingdom
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Facilities Services
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1 - 100 Employee
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Senior Marketing & PPC Manager
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May 2017 - Aug 2022
ERG Facilities LTD specialises in Nationwide rapid response repairs, installations and maintenance for both domestic and commercial properties across 7 trades including Plumbing, Electrics and Pest Control.My achievements include:* Increasing annual turnover by 400%* Increased incoming call traffic from average 400 calls per day to 1800-2000* Set up and maintained Google Ads PPC Campaigns from scratch for 7 different trades. * Top 3 competitive on PPC across relevant trades and ranked over 300 organic keywords in less than 2 years.* Increasing ERG's company turnover year on year since role began.• Improved average cost of conversion by 200% on digital advertising outlets.* Created rebranding strategy for entire company• Improved company online reputation from average 2/10 to 7.5/10 in less than 12 months with Customer service and aftercare strategy. * Helped set up and create full branding and marketing campaign for sister company (ERG Home)* Managed multiple website and App based development projects, ensuring websites were fully optimized with an outstanding user experience upon launch
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Able Group
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United Kingdom
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Marketing Manager
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Feb 2016 - May 2017
As marketing manager, i created and implemented the company's digital branding which allowed them to compete in the digital market and take the leap from 'Traditional marketing' in physical materials such as phone books to be become one of the leading company's in their industry. Managing a team of digital creatives and PPC experts, I helped build their digital campaigns to the power house they are today. As marketing manager, i created and implemented the company's digital branding which allowed them to compete in the digital market and take the leap from 'Traditional marketing' in physical materials such as phone books to be become one of the leading company's in their industry. Managing a team of digital creatives and PPC experts, I helped build their digital campaigns to the power house they are today.
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Returnloads.net
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United Kingdom
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Truck Transportation
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1 - 100 Employee
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Marketing & Development Manager
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2010 - Feb 2016
The UK's leading online freight exchange. Helping haulage companies find return loads, back loads, and regular haulage work. Over 90,000 available loads every month.Specialising in all aspects of marketing & business development including advertising, branding, content marketing, asset creation, social media, digital marketing, SEO, PPC campaigns, competitor analysis, brand awareness, producing video content, running a small marketing team, establishing business relationships and new opportunities.
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Sales & PR
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2006 - 2010
Brand building of a new company & successfully helping them to become one of the leading Oriental buffet & Conference venue chains in a very competitive market- Brand awareness, Press releases, Media relations, B2B Sales, Organising events, Event promotion, Prioritising workloads. Brand building of a new company & successfully helping them to become one of the leading Oriental buffet & Conference venue chains in a very competitive market- Brand awareness, Press releases, Media relations, B2B Sales, Organising events, Event promotion, Prioritising workloads.
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Community
