Experience

El Pueblo, Inc.

• Civic and Social Organizations
• 1 - 100 Employee

• Director of Finance

  • Mar 2023 - Present



UNC Kenan-Flagler Business School

• United States
• Higher Education
• 400 - 500 Employee

• Graduate Student

  • Jan 2023 - Present

  "With keen insight and attention to detail, accountants serve as the connective tissue between all the business units in a corporation." --UNC Kenan-Flagler Business School "With keen insight and attention to detail, accountants serve as the connective tissue between all the business units in a corporation." --UNC Kenan-Flagler Business School



Poder NC

• Raleigh-Durham-Chapel Hill Area

• Director Of Operations

  • Mar 2021 - Jan 2023



Poder NC Action

• Raleigh, North Carolina, United States

• Digital Outreach Director

  • Jul 2020 - Mar 2021



UNC Institute for the Study of Americas

• Chapel Hill, North Carolina, United States

• Communications Coordinator

  • Mar 2020 - Jun 2020



NeedsList

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Sep 2019 - Mar 2020



Open Progress

• Nationally across the U.S.

• Lead Digital Strategist

  • Mar 2018 - Feb 2019

  Created digital marketing strategies for OPro, a new digital agency working with progressive candidates, and its parent 501(c)(4) nonprofit, Open Progress. • Created and provided guidance for OPro clients’ social media messaging. • Purchased and optimized social media ads for OPro clients; provided metrics reporting. • Managed communications calendar and email marketing for Open Progress. Created digital marketing strategies for OPro, a new digital agency working with progressive candidates, and its parent 501(c)(4) nonprofit, Open Progress. • Created and provided guidance for OPro clients’ social media messaging. • Purchased and optimized social media ads for OPro clients; provided metrics reporting. • Managed communications calendar and email marketing for Open Progress.



Amphibian Stage Productions

• United States
• Performing Arts
• 1 - 100 Employee

• Marketing and Public Relations Manager

  • Aug 2016 - Oct 2017

  Created marketing strategies and managed a team of staff and partners to implement comprehensive campaigns for organization’s season programming. • Produced and managed content for social media, website, email, ads, and print. • Created and monitored marketing budget throughout the season. • Researched and selected appropriate media outlets for advertising. • Wrote and distributed press releases; pitched and coordinated features. • Attended community events and cultivated local partnerships.



City of Austin

• United States
• Government Administration
• 700 & Above Employee

• Constituent Liaison, Council Member Delia Garza, District 2

  • Jan 2015 - Jul 2016

  Served as the frontline representative for the Council Member to help resolve district concerns and foster civic engagement in the community. • Managed digital communications including website, email, and social media. • Coordinated meetings, media interviews, and speaking engagements. • Wrote press releases and talking points; tracked and archived media coverage. • Researched and monitored music and arts policy in the council agenda. Served as the frontline representative for the Council Member to help resolve district concerns and foster civic engagement in the community. • Managed digital communications including website, email, and social media. • Coordinated meetings, media interviews, and speaking engagements. • Wrote press releases and talking points; tracked and archived media coverage. • Researched and monitored music and arts policy in the council agenda.



Farm and Ranch Freedom Alliance

• United States
• Farming
• 1 - 100 Employee

• Communications & Outreach Director

  • Jul 2012 - Jan 2015

  Directed public relations and outreach campaigns at state and national level to educate farmers, producers, markets, and consumers on food and agriculture laws. • Created content for website, email and print newsletters, and social media. • Managed fundraising through membership, grants, and silent auctions. • Coordinated logistics, sponsorships, and volunteers for annual conference. Directed public relations and outreach campaigns at state and national level to educate farmers, producers, markets, and consumers on food and agriculture laws. • Created content for website, email and print newsletters, and social media. • Managed fundraising through membership, grants, and silent auctions. • Coordinated logistics, sponsorships, and volunteers for annual conference.



Latino Magazine

• Austin, Texas Area

• Freelance Writer

  • 2012 - 2015

  Wrote on various topics affecting the Latino community nationwide (www.latinomagazine.com). Also wrote for affiliated media site - LatinoMetro.com - in Austin, Texas on topics ranging from urban farming to politics to the lesser known places: http://latinometro.com/author/alexandra-landeros Wrote on various topics affecting the Latino community nationwide (www.latinomagazine.com). Also wrote for affiliated media site - LatinoMetro.com - in Austin, Texas on topics ranging from urban farming to politics to the lesser known places: http://latinometro.com/author/alexandra-landeros



Popular Hispanics Magazine

• United States
• Book and Periodical Publishing

• Freelance Writer

  • 2011 - 2015

  Wrote several articles for website and soon-to-launch print magazine. Wrote several articles for website and soon-to-launch print magazine.



Roots Public Relations (formerly Plum Communications)

• San Antonio, TX

• Owner/Founder

  • 2010 - 2015

  Roots Public Relations provided a variety of English and Spanish language marketing and PR services for artists, musicians, nonprofits, and small businesses. Roots Public Relations provided a variety of English and Spanish language marketing and PR services for artists, musicians, nonprofits, and small businesses.



TODO Austin

• Austin, Texas Area

• Freelance Writer

  • 2009 - 2015

  Wrote a monthly column based on my blog, Chronicles of Undercover Mexican Girl (www.undercovermexicangirl.com) Wrote a monthly column based on my blog, Chronicles of Undercover Mexican Girl (www.undercovermexicangirl.com)



Sync Digital Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Content Manager

  • May 2013 - Aug 2014

  Managed content marketing for a roster of up to ten clients; worked directly with clients and with team of business director, web designer, and social media manager. • Managed other writers on the team using project management software. • Conducted interviews, researched material, and created written content. • Published written and visual content using SEO best practices. • Coordinated with web designer to set up framework for websites and blogs. Managed content marketing for a roster of up to ten clients; worked directly with clients and with team of business director, web designer, and social media manager. • Managed other writers on the team using project management software. • Conducted interviews, researched material, and created written content. • Published written and visual content using SEO best practices. • Coordinated with web designer to set up framework for websites and blogs.



Austin Post

• Austin, Texas Area

• Freelance Writer

  • Mar 2012 - Dec 2013

  Wrote a weekly column in the Green Scene section covering all things sustainable in Austin, Texas. http://www.austinpost.org/users/alexandra-m-landeros Wrote a weekly column in the Green Scene section covering all things sustainable in Austin, Texas. http://www.austinpost.org/users/alexandra-m-landeros



Serie Project, Inc.

• United States
• Artists and Writers

• Freelance Social Media Coordinator

  • Jul 2012 - Aug 2013

  Coordinated social media and direct online outreach efforts; managed blog content for Serie Project and Coronado Studio. Coordinated social media and direct online outreach efforts; managed blog content for Serie Project and Coronado Studio.



Greater Austin Hispanic Chamber of Commerce (GAHCC)

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Social Media Ambassador (Volunteer)

  • Jul 2011 - Jul 2012

  Selected as part of a group by the Communications Director to provide social media consulting and promote the Chamber's events and programs through my social media and blogging networks. Selected as part of a group by the Communications Director to provide social media consulting and promote the Chamber's events and programs through my social media and blogging networks.



Descuento Libre

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations & Social Media Director

  • Mar 2011 - Jun 2012

  Helped launch the first discount website for the Hispanic market in the U.S.; assisted in its growth that led to the acquisition of LetsBonus Mexico (Living Social company). • Directed marketing campaigns to acquire new customers and generate sales. • Directed PR campaigns to build brand awareness and generate features stories. • Managed copywriters, graphic designers, and interns to create bilingual content. • Spoke on a panel, Group Buying for the Latino Demographic, at SXSW Interactive.



Austin Friends of Folk Art

• Austin, Texas Area

• Vice President, Board of Directors (Volunteer)

  • Jan 2009 - Jun 2011

  • Coordinated promotion of member and public events. • Managed database and web communications. • Assisted with event planning. • Coordinated promotion of member and public events. • Managed database and web communications. • Assisted with event planning.



Mexic-Arte Museum

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Public Relations and Membership Director

  • Feb 2008 - Mar 2011

  Led public relations and membership campaigns to increase awareness and support of the museum’s permanent collection, exhibitions, and programming. • Directed marketing campaigns to retain and cultivate members and donors. • Wrote and distributed press releases; acted as Spanish-speaking spokesperson to the media. • Coordinated special events, including annual gala, member events, and exhibit openings. • In 2009, led the rebranding of Day of the Dead Festival as Viva la Vida Fest; incorporated zero waste practices and food vendors that sourced locally.



Taco Journalism

• Austin, Texas Area

• Reporter

  • 2009 - 2011

  Independent journalist, teaming up with 4 other journalists, to educate the world about Austin's tacos. Independent journalist, teaming up with 4 other journalists, to educate the world about Austin's tacos.



Texas FFA Foundation

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Administrative Assistant

  • Jun 2006 - Feb 2008

  • Administered scholarships, managed donor contributions, and cultivated new donors. • Maintained website, wrote and designed marketing materials, and planned special events. • Administered scholarships, managed donor contributions, and cultivated new donors. • Maintained website, wrote and designed marketing materials, and planned special events.



Yelp

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Freelance Writer

  • Oct 2006 - Dec 2006

  Wrote reviews and edited business profile information. Wrote reviews and edited business profile information.



Applied Practice

• Freelance Writer

  • Feb 2006 - Jul 2006

  • Wrote questions and sample essays for practice TAKS exams. • Correlated test questions to high school TEKS. • Wrote questions and sample essays for practice TAKS exams. • Correlated test questions to high school TEKS.



Blackerby Violin Shop

• Office Manager

  • Aug 2004 - May 2006

  • Managed customer database and rental instrument program. • Maintained website and designed marketing materials. • Managed customer database and rental instrument program. • Maintained website and designed marketing materials.



Austin Museum of Art

• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Assistant to Executive Director

  • 1998 - 1999

  • Provided administrative support to Executive Director. • Proofread and translated (to Spanish) various organizational communications. • Managed historical archives. • Provided administrative support to Executive Director. • Proofread and translated (to Spanish) various organizational communications. • Managed historical archives.