Experience

Dibbs

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Director, Partnerships

  • Oct 2022 - Present

• Head of Growth and Acquisition Marketing

  • Sep 2021 - Oct 2022



Xperi Inc.

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Global Marketing Manager, Digital Lead

  • Feb 2020 - Sep 2021

  Manage all aspects of marketing for digital and social media as well as gaming and mobile technologies including: TiVo, DTS, HD Radio, and IMAX Enhanced. Manage all aspects of marketing for digital and social media as well as gaming and mobile technologies including: TiVo, DTS, HD Radio, and IMAX Enhanced.



Fender Musical Instruments Corporation

• United States
• Musicians
• 700 & Above Employee

• Integrated Digital Marketing

  • May 2019 - Jan 2020

  Managing activations on the growth and acquisition team I produced marketing campaigns that drove new users, engagement, and retention for Fender Play • Led content strategy, creation, and audience development for paid media advertising across FB, IG, Youtube, Twitter, Snapchat, Google's Ad Network, UAC, ASA, and affiliate channels • Collaborated with the Artist Relations and digital production teams to execute a series of content-driven digital campaigns around our George… Show more Managing activations on the growth and acquisition team I produced marketing campaigns that drove new users, engagement, and retention for Fender Play • Led content strategy, creation, and audience development for paid media advertising across FB, IG, Youtube, Twitter, Snapchat, Google's Ad Network, UAC, ASA, and affiliate channels • Collaborated with the Artist Relations and digital production teams to execute a series of content-driven digital campaigns around our George Harrison and Nirvana launches • Led the digital and social marketing rollout of Fender Songs, the interactive chord book that syncs with Apple Music • Worked with Whole Foods, Vans, and Zappos to launch the "Strum for the Soul" wellness program engaging new guitar players and promoting wellness to the company's staff and audience Show less Managing activations on the growth and acquisition team I produced marketing campaigns that drove new users, engagement, and retention for Fender Play • Led content strategy, creation, and audience development for paid media advertising across FB, IG, Youtube, Twitter, Snapchat, Google's Ad Network, UAC, ASA, and affiliate channels • Collaborated with the Artist Relations and digital production teams to execute a series of content-driven digital campaigns around our George… Show more Managing activations on the growth and acquisition team I produced marketing campaigns that drove new users, engagement, and retention for Fender Play • Led content strategy, creation, and audience development for paid media advertising across FB, IG, Youtube, Twitter, Snapchat, Google's Ad Network, UAC, ASA, and affiliate channels • Collaborated with the Artist Relations and digital production teams to execute a series of content-driven digital campaigns around our George Harrison and Nirvana launches • Led the digital and social marketing rollout of Fender Songs, the interactive chord book that syncs with Apple Music • Worked with Whole Foods, Vans, and Zappos to launch the "Strum for the Soul" wellness program engaging new guitar players and promoting wellness to the company's staff and audience Show less



Creative Circle

• United States
• Staffing and Recruiting
• 700 & Above Employee

• Digital, Social, Influencer Strategist | Performance & Acquisition Marketer

  • Aug 2017 - Feb 2019

  • (Client: Musical.ly/TikTok) I led the digital, social, and influencer rebranding strategy for the musical.ly app (100MM Users) to TikTok app transition. This included designing a best-in-class influencer activation strategy for content produced and distributed on both owned and talent channels • (Client: Paper Magazine) Worked with PAPER MAGAZINE and Fancy Sprinkles, I was responsible for designing and executing social performance campaigns across Facebook, Instagram, and Twitter. With… Show more • (Client: Musical.ly/TikTok) I led the digital, social, and influencer rebranding strategy for the musical.ly app (100MM Users) to TikTok app transition. This included designing a best-in-class influencer activation strategy for content produced and distributed on both owned and talent channels • (Client: Paper Magazine) Worked with PAPER MAGAZINE and Fancy Sprinkles, I was responsible for designing and executing social performance campaigns across Facebook, Instagram, and Twitter. With a strong emphasis on target audience segmentation. • (Client: Yoozoo) Executing paid and organic influencer programs for the publisher's MMORPG titles under the GTArcade umbrella. This included setting campaign KPIs, identifying and managing talent, designing content strategy, and monitoring first-party traffic/conversion analytics for major titles Game of Thrones and League of Angels • (Client: The Mayumi Hotel) At its inception, I was responsible for the creation and execution of branding, digital, and social efforts for The Mayumi Hotel, including owned social channel content strategy, site production, email marketing, influencer promotion, and event production Show less • (Client: Musical.ly/TikTok) I led the digital, social, and influencer rebranding strategy for the musical.ly app (100MM Users) to TikTok app transition. This included designing a best-in-class influencer activation strategy for content produced and distributed on both owned and talent channels • (Client: Paper Magazine) Worked with PAPER MAGAZINE and Fancy Sprinkles, I was responsible for designing and executing social performance campaigns across Facebook, Instagram, and Twitter. With… Show more • (Client: Musical.ly/TikTok) I led the digital, social, and influencer rebranding strategy for the musical.ly app (100MM Users) to TikTok app transition. This included designing a best-in-class influencer activation strategy for content produced and distributed on both owned and talent channels • (Client: Paper Magazine) Worked with PAPER MAGAZINE and Fancy Sprinkles, I was responsible for designing and executing social performance campaigns across Facebook, Instagram, and Twitter. With a strong emphasis on target audience segmentation. • (Client: Yoozoo) Executing paid and organic influencer programs for the publisher's MMORPG titles under the GTArcade umbrella. This included setting campaign KPIs, identifying and managing talent, designing content strategy, and monitoring first-party traffic/conversion analytics for major titles Game of Thrones and League of Angels • (Client: The Mayumi Hotel) At its inception, I was responsible for the creation and execution of branding, digital, and social efforts for The Mayumi Hotel, including owned social channel content strategy, site production, email marketing, influencer promotion, and event production Show less



PK4 Media

• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jul 2016 - Aug 2017

  I managed a team of five to drive all elements of paid digital, social, and influencer campaigns for 20th Century Fox, Activision, Kitchen-Aid, and Toyota SoCal clients. I managed a team of five to drive all elements of paid digital, social, and influencer campaigns for 20th Century Fox, Activision, Kitchen-Aid, and Toyota SoCal clients.



Activision

• United States
• Entertainment Providers
• 700 & Above Employee

• Global Digital and Social Marketing Manager

  • Nov 2014 - Jun 2016

  As the digital and social lead, I managed all aspects of global, go-to-market, digital/social/influencer strategy and execution across one of the largest and well-known entertainment franchises in the world – Call of Duty and Call of Duty World League (eSports) Served as the strategic leader and voice for Call of Duty content marketing, focused on building and engaging core and mass communities with campaigns that included a slate of original content. Key Wins: • {2016… Show more As the digital and social lead, I managed all aspects of global, go-to-market, digital/social/influencer strategy and execution across one of the largest and well-known entertainment franchises in the world – Call of Duty and Call of Duty World League (eSports) Served as the strategic leader and voice for Call of Duty content marketing, focused on building and engaging core and mass communities with campaigns that included a slate of original content. Key Wins: • {2016 Cannes Gold Lion} Executed the first ever, in-game, native Snapchat program to reveal BO3; using BO2 in-game experience, Snapchat and Instagram resulting in 1.34B impressions (influencer/community/press), 6.4MM in-app engagements, and +$8MM in ROI in under 4 days • Owning the social editorial calendar, I led the development and creation of content franchises that lifted community sentiment +38% and engagement rates +31% from 2013 to 2016 (Call of Duty: Ghosts - Call of Duty: Black Ops 3) • Led the digital development and launch of the Call of Duty World League – a worldwide eSports league operated by Activision (www.Callofduty.com/CWL) • With a massive influencer strategy, I created and executed the first-ever gaming film festival with the UGC “Point-&-Shoot” campaign, garnering +2,000 submissions and creating +100MM earned media impressions • Led the digital and portion of key activations for Call of Duty: Black Ops III. Including the franchise's first Beta in years and all social efforts for launch; a launch that resulted in over $550MM in opening weekend revenue and Black Ops III ultimately being named the top selling game of 2015 • Leading teams within AKQA, Edelman, and 72&Sunny, I drove the design, production, maintenance, and optimization for all Call of Duty dot com properties responsible for three years of continuous growth in engagement and e-commerce sales

• Associate Digital Marketing Manager

  • Nov 2012 - Oct 2014

  I led digital and social programs for Activision’s Call of Duty Franchise. Areas of focus spanned from social marketing to web development, and all connected communications opportunities in between. Responsibilities included: • Strategy- Determining the best ways to position/message our products as a whole. And, more specifically the best ways to use our channels to drive business goals. • Management- Guiding our agencies, internal cross-functional teams, and global counterparts… Show more I led digital and social programs for Activision’s Call of Duty Franchise. Areas of focus spanned from social marketing to web development, and all connected communications opportunities in between. Responsibilities included: • Strategy- Determining the best ways to position/message our products as a whole. And, more specifically the best ways to use our channels to drive business goals. • Management- Guiding our agencies, internal cross-functional teams, and global counterparts to successful execution in the space. And, managing digital costs/budget under our respective franchise P&Ls. • Analysis- Evaluating data, not for its own sake, but to extract valuable insights that will drive us forward. Tools included: YT/FB/IG/Twitter/Twitch Analytics, comScore, Radian 6, Crimson Hexagon, Tubular Key Wins: • Led the social strategy driving Call of Duty to become the largest video game franchise page on Facebook, Twitter, Instagram and the #1 console gaming channel on YouTube, leading to higher engagement and significantly more revenue per player • Rebuilt the callofduty.com site ecosystem into a mobile-centric responsive platform w/ 99.6% uptime & 80MM+ uniques/year. • Led the strategies that elevated Call of Duty's YouTube performance to the #1 console gaming profile and the #7 overall brand channel in 2014 - with 1 billion views and 5.8 million subs. ● Helped develop social media guidelines for all Activision franchises and created content specifically for Facebook pages, Twitter, Instagram and Callofduty.com using analytics and best practices



5ivecanons

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Strategist & Community Manager

  • Jun 2010 - Sep 2012

  As the agency’s brand strategist I designed and executed social, digital, and experiential programs for Chick-Fil-A, Community First Credit Union, and Swisher International. Responsibilities Included: • Developed, produced, and reported on content pillars, driving social strategy forward • From wireframing to CMS maintenance, I led production on web development projects • Managed and executed SEM campaigns • Designed roadmaps and implementation for site SEO efforts •… Show more As the agency’s brand strategist I designed and executed social, digital, and experiential programs for Chick-Fil-A, Community First Credit Union, and Swisher International. Responsibilities Included: • Developed, produced, and reported on content pillars, driving social strategy forward • From wireframing to CMS maintenance, I led production on web development projects • Managed and executed SEM campaigns • Designed roadmaps and implementation for site SEO efforts • Developed client copy for both social and digital campaigns • Produced both web and motion design on many interactive projects • Maintained client relationships Show less As the agency’s brand strategist I designed and executed social, digital, and experiential programs for Chick-Fil-A, Community First Credit Union, and Swisher International. Responsibilities Included: • Developed, produced, and reported on content pillars, driving social strategy forward • From wireframing to CMS maintenance, I led production on web development projects • Managed and executed SEM campaigns • Designed roadmaps and implementation for site SEO efforts •… Show more As the agency’s brand strategist I designed and executed social, digital, and experiential programs for Chick-Fil-A, Community First Credit Union, and Swisher International. Responsibilities Included: • Developed, produced, and reported on content pillars, driving social strategy forward • From wireframing to CMS maintenance, I led production on web development projects • Managed and executed SEM campaigns • Designed roadmaps and implementation for site SEO efforts • Developed client copy for both social and digital campaigns • Produced both web and motion design on many interactive projects • Maintained client relationships Show less



Dalton

• United States
• Advertising Services
• 100 - 200 Employee

• Copywriting Intern

  • Apr 2009 - Jun 2009

  • Copywriter for integrated campaigns • Aided with the conceptual branding on most verticals • Strong emphasis on creative for the Jacksonville Jaguars children’s program • Copywriter for integrated campaigns • Aided with the conceptual branding on most verticals • Strong emphasis on creative for the Jacksonville Jaguars children’s program