Experience

Perspective Strategies

• Malaysia
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate Director

  • Nov 2022 - Present



Lion & Lion

• Malaysia
• Advertising Services
• 100 - 200 Employee

• Senior Communications Manager

  • May 2021 - Oct 2022

  Develop and engage in public relations to effectively promote the company's branding and positioning. More specifically, I: -Develop thought leadership articles and lobby for coverage Manage and maintain the agency's brand identity -Manage and develop content for the agency's social media pages -Advise the management on the suitable PR strategies based on the marketing direction. -Lobby for coverage with the media Facilitate interviews for spokespersons with the media Identify media angles and speaking opportunities for spokespersons. Show less



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Manager

  • Jun 2019 - Apr 2021

  As a manager in the Health practice, I specialised in supporting clients in the healthcare, wellness and pharmaceutical industry. Due to the restrictions in advertising and promotion regulations for pharmaceutical and healthcare companies, most of my campaigns revolved around disease awareness and engagements with patients and healthcare practitioners. I lead and mentored my team in planning and executing communication pieces across conventional and social media channels, disease awareness campaigns involving different segments of stakeholders, and marketing strategies across the healthcare and medical industries. Activities include: -on-ground events and product launches -content development for websites and social media -content development and facilitation of webinars and livestreams -crisis communications management -influencer engagement and management Show less



Strategic Public Relations Group

• Hong Kong
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Mar 2017 - Jun 2019

  As a Senior Executive, I have taken on additional responsibility with public relations tasks such as developing PR plans and preparing reports. I also have a supervisory role guiding junior Executives and interns.Within the firm, I specialise in editorial tasks such as researching material for annual reports, writing and editing, coordinating and supervising other writers, and conducting interviews.I also work closely with my colleagues in perception audits by preparing and conducting surveys, analysing the information and distilling it into concise reports.In addition to my role as Senior Executive, I am a member of the Creative Team at SPRG Malaysia as the Lead of Content and Social. As part of this role, I manage social media pages for clients by preparing and editing content, developing social media activities such as contests, leading the editorial team for BRainSfeed (www.brainsfeed.org) and working with the rest of the creative team on visuals and shareable content such as infographics.I work with clients from a variety of industries such as insurance and property. Lately, I have also been involved in building relationships with non-government organisations who work in environment and social welfare by organising workshops and assisting with their communications. I have built relations with more than 20 NGOs which can be leveraged on when assisting clients prepare social impact campaigns or sustainable business transformations. Show less

• Account Executive

  • Mar 2016 - Jun 2019

  Job scope (general)• Work with the client’s input to conceptualise ideas, projects and campaigns.• Prepare and disseminate press releases, speeches, infographics and other text and visuals to members of the media on the client’s behalf.• Build relations with major news and lifestyle media so they can provide positive coverage for the clients’ events and/or products.• Pitch interviews with the clients’ spokespeople with prominent news media.• Conduct research on the latest trends or the activities of the clients’ competitors.• Issue statements and manage crises especially if reported in the media.Job scope for Belum Conservation Malaysia• As part of my role with this client, I have additional responsibilities beyond that of an account executive.• Developed a blog-like content platform to promote the Belum Rainforest Summit 2016 and raise awareness of the Belum-Temengor rainforest titled BRainSfeed (www.brainsfeed.org).• Manage brainsfeed.org and its editorial team as the chief editor.• Prepare an editorial calendar and contribute content to brainsfeed.org.• Coordinate and supervise all of brainsfeed.org’s social media channels – Facebook, Twitter and Instagram.• Bring selected media on familiarisation trips to Belum-Temengor, manage them on site and follow up with them for coverage upon return to Kuala Lumpur. Show less



Archy Publishing

• Subang Jaya

• Editor, Pendulum Asia

  • Aug 2015 - Mar 2016

  Pendulum is a quarterly lifestyle publication covering interests, hobbies, art, travel and dining. A privately circulated magazine, Pendulum is distributed to six countries throughout the Southeast Asian and Oceanian region to major hotels, private offices and golf clubs. Job scope • Create and organise the tone, direction and theme of the magazine while preparing each issue’s editorial calendar. • Lead and supervise a team of junior writers and freelancers by assigning job responsibilities and reviewing their work. • Liaise with both local and international clients for product reviews, advertising and other cooperative projects, while taking in their feedback to better promote their brand. • Coordinate photoshoots and contribute ideas towards the art direction of the magazine. • Independently sourced for and produced editorial content including interviews with celebrities and people of interest, travel articles, test drives and product write-ups. Show less



Property Insight Malaysia

• Malaysia
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Writer for Property Insight

  • Jul 2015 - Aug 2015

  • Research and write articles regarding property, public transportation, government regulations, and other issues that are of interest to property investors. • Conduct interviews with authority figures, developers, CEOs, investors, and other individuals of note in property and government. • Attend press conferences with developers or government bodies to gather information for future stories or for uploading on social media • Research and write articles regarding property, public transportation, government regulations, and other issues that are of interest to property investors. • Conduct interviews with authority figures, developers, CEOs, investors, and other individuals of note in property and government. • Attend press conferences with developers or government bodies to gather information for future stories or for uploading on social media



EJC Publishing

• Petaling Jaya

• Senior writer

  • Mar 2013 - Jun 2015

  Product and event write-ups – Topics covered include: automobiles, wine and liquor, gadgets, film/music/entertainment, property, home appliances, post-event coverage, product reviews. Advertorials and advertisement copywriting. Business reports and corporate profiles. Personal interviews with celebrities, advertisers, industry leaders. Examples of interviews conducted • Dennis Lau (musician) • Fendarie Su (interior designer) • Linora Low (Radio DJ) • Megan Tan (television personality) • Andrew Lee (magician) Show less



McKinsey & Company

• Business Consulting and Services
• 700 & Above Employee

• Contract Writer

  • Apr 2013 - Apr 2013

  • Wrote a detailed project profile • Translated said profile from English to Bahasa Malaysia • Wrote a detailed project profile • Translated said profile from English to Bahasa Malaysia