Senior Director, Communications

• Sep 2021 - Present

Principal

• Aug 2019 - Present

Founder & President

• Apr 2018 - Present

Director

• Oct 2014 - Sep 2017

I am passionate about helping companies and organizations minimize distractions to achieving their strategic goals. Reputation management must be a consideration in all tactical implementations whether that be on the journey to obtaining the social licence to operate or simply how you 'behave' in the public sphere. As a Director at NATIONAL Public Relations, I provide confidential counsel to valued clients as well as oversee, mentor and guide colleagues as they provide industry leading public relations service. In serving these roles I often focus on:- Stakeholder and community relations- Issues and crisis communications- Labour relations communications- Media relations training and situational prep- Strategic planning and communicationsMy work has included but has not been limited to mandates with resource and energy based companies; Atlantic Canada post-secondary institutions; professional services organizations; and many other organizations and/or individuals requiring reputation management / strategic planning and implementation services.

Senior Consultant

• Oct 2009 - Oct 2014

Associate Creative Director

• Mar 2006 - Sep 2009

-Develop, produce and execute extensive communication initiatives that deliver on client requirements and ultimately help businesses achieve their corporate goals.-Foster lasting, trusting relationships with industry leading executives across many sectors. This is integral to ensure solutions are on-target and deliver value to clients.-Initiate and execute projects through a variety of tactics. These tactics can include, but are not limited to:Newsletter and print piece design direction and writing.Video script writing and direction that breaks through messaging ‘clutter’ and resonates with audience.Speech writing, presentation development and presenter coaching that leave a lasting impression.-Ensure solutions are not “creative for creative sake”. I believe every piece of a communication plan must deliver on a desired outcome and be grounded in the fundamentals of communication.

Public Affairs Specialist

• Apr 2005 - Jan 2006

Researched industry and corporate trends and issues and produced position papers and corporate recommendations. Provided direction and resources for public, media and internal enquiries. Managed coordination of writing, editing and proofreading of global newsletter, Methanex Today, including liaising with designers, translators and consultants. Conducted thorough website audit and updated content for a global audience. Researched industry and corporate trends and issues and produced position papers and corporate recommendations. Provided direction and resources for public, media and internal enquiries. Managed coordination of writing, editing and proofreading of global newsletter, Methanex Today, including liaising with designers, translators and consultants. Conducted thorough website audit and updated content for a global audience.

Planning and Issues Coordinator

• Apr 2004 - Apr 2005

-Represented the Province of British Columbia as Communications Lead in a $300 Million outsourcing project with IBM. -Managed a ‘corporate priority’ project to design, develop and implement an incident response communications plan.-Produced and disseminated a wide variety of audience-appropriate communications materials to internal and external stakeholders.-Addressed stakeholder issues quickly and professionally in high-pressure environment. -Represented the Province of British Columbia as Communications Lead in a $300 Million outsourcing project with IBM. -Managed a ‘corporate priority’ project to design, develop and implement an incident response communications plan.-Produced and disseminated a wide variety of audience-appropriate communications materials to internal and external stakeholders.-Addressed stakeholder issues quickly and professionally in high-pressure environment.