Martin Lund Pedersen
CEO & Founder at It's A Fact- Claim this Profile
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Bio
Andreas Borre
I've had the pleasure of working closely with Martin on different social media marketing assignments, where Martin's expert knowledge on social media insights, measurement and strategy has been golden. Martin is insanely resourceful in any background question about social media analytics, especially within Facebook and Twitter, where he's a master in teaching colleagues on these sometimes complex insights in simplified and tangible ways. Martin is a hard-working professional and a great friend at the office - always up for helping out, regardless.
Ivan Fernandes
Martin is an intelligent,capable, diligent, consummate professional who approaches all projects with enthusiasm and energy. Always destined to achieve and progress, it has been great to see Martin move from success to success.
Andreas Borre
I've had the pleasure of working closely with Martin on different social media marketing assignments, where Martin's expert knowledge on social media insights, measurement and strategy has been golden. Martin is insanely resourceful in any background question about social media analytics, especially within Facebook and Twitter, where he's a master in teaching colleagues on these sometimes complex insights in simplified and tangible ways. Martin is a hard-working professional and a great friend at the office - always up for helping out, regardless.
Ivan Fernandes
Martin is an intelligent,capable, diligent, consummate professional who approaches all projects with enthusiasm and energy. Always destined to achieve and progress, it has been great to see Martin move from success to success.
Andreas Borre
I've had the pleasure of working closely with Martin on different social media marketing assignments, where Martin's expert knowledge on social media insights, measurement and strategy has been golden. Martin is insanely resourceful in any background question about social media analytics, especially within Facebook and Twitter, where he's a master in teaching colleagues on these sometimes complex insights in simplified and tangible ways. Martin is a hard-working professional and a great friend at the office - always up for helping out, regardless.
Ivan Fernandes
Martin is an intelligent,capable, diligent, consummate professional who approaches all projects with enthusiasm and energy. Always destined to achieve and progress, it has been great to see Martin move from success to success.
Andreas Borre
I've had the pleasure of working closely with Martin on different social media marketing assignments, where Martin's expert knowledge on social media insights, measurement and strategy has been golden. Martin is insanely resourceful in any background question about social media analytics, especially within Facebook and Twitter, where he's a master in teaching colleagues on these sometimes complex insights in simplified and tangible ways. Martin is a hard-working professional and a great friend at the office - always up for helping out, regardless.
Ivan Fernandes
Martin is an intelligent,capable, diligent, consummate professional who approaches all projects with enthusiasm and energy. Always destined to achieve and progress, it has been great to see Martin move from success to success.
Experience
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It's A Fact
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Market Research
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1 - 100 Employee
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CEO & Founder
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May 2016 - Present
Check itsafact.dk for more information Check itsafact.dk for more information
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Tranberg + Partners
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Copenhagen Area, Denmark
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Senior Research Executive
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Nov 2014 - Apr 2016
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Cloetta
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Sweden
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Consumer Goods
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700 & Above Employee
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Category Management Analyst
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Jan 2014 - Oct 2014
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MediaCom
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United Kingdom
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Advertising Services
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700 & Above Employee
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Regional Insight Manager
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Jul 2012 - Dec 2013
Responsible for consulting and managing international research and insight projects across the EMEA region for various international clients.• Managing and consulting international insight- and research projects, both quantitative and qualitative• Supporting and consulting international new business projects with special attention to strategy and business opportunities - especially within the digital and social sphere. • Developing and designing digital- and social research products as an integrated part of the international Insight offerings.• Organizing regular communication between the EMEA Insight community, global account directors and specialist units in order to develop and share best practices and capabilities. Show less
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Insight & Research Consultant
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Mar 2011 - Jun 2012
Research consultancy, client relations, account- and project managment, business development. • Brand-, awareness- and advertising trackings• Advertising- and (simple) sales modeling• Media- and campaign evaluations (post tests)• Consumer- and target audience studies.• Other marketing research studies• Digital- and Social Media analysing
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MediaCom
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United Kingdom
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Advertising Services
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700 & Above Employee
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Insight Trainee (student assistant)
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Nov 2006 - Jul 2010
Assistant project manager Development and optimizing processes and analysis. Conducting brand- and advertising trackings, campaign evaluations, target audience studies, media spend reports and general desk research Assistant project manager Development and optimizing processes and analysis. Conducting brand- and advertising trackings, campaign evaluations, target audience studies, media spend reports and general desk research
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Education
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2008 - 2011
Copenhagen Business School
MSc, Economics and Marketing (Cand.merc EMF) -
2005 - 2008
Copenhagen Business School
BSc, Economics and Business Administration (HA-Almen Erhvervsøkonomi)
Community
