UX Researcher

• Jun 2022 - Present

As a UXR at PeepalDesign, I work with some of the leading players in the e-commerce, social media, search engine, AI, and fintech space to understand users' needs, pain-points, and behaviour and to improve the user experience of their products. My key responsibilities include - - Collaborating with global stakeholders including product managers and designers, co-researchers, and field teams to manage end-to-end facilitation of qualitative research projects - Conducting fast-paced… Show more As a UXR at PeepalDesign, I work with some of the leading players in the e-commerce, social media, search engine, AI, and fintech space to understand users' needs, pain-points, and behaviour and to improve the user experience of their products. My key responsibilities include - - Collaborating with global stakeholders including product managers and designers, co-researchers, and field teams to manage end-to-end facilitation of qualitative research projects - Conducting fast-paced rapid evaluation and concept testing projects as well as long- term exploratory & foundational studies - Moderating in-person and remote in-depth interviews, FGDs, diary studies, and usability tests to uncover users' mental models, behaviours, pain-points, and needs - Synthesizing data and delivering actionable insights in the form of comprehensive reports and strategic presentations to key stakeholders to drive high-impact business decisions Methodologies: In-depth interview, contextual inquiry, cultural immersion, FGDs, diary studies, usability testing, co creative workshops, desk research, competitive benchmarking, heuristic evaluation, empathy mapping, affinity mapping, user journey mapping etc. Show less As a UXR at PeepalDesign, I work with some of the leading players in the e-commerce, social media, search engine, AI, and fintech space to understand users' needs, pain-points, and behaviour and to improve the user experience of their products. My key responsibilities include - - Collaborating with global stakeholders including product managers and designers, co-researchers, and field teams to manage end-to-end facilitation of qualitative research projects - Conducting fast-paced… Show more As a UXR at PeepalDesign, I work with some of the leading players in the e-commerce, social media, search engine, AI, and fintech space to understand users' needs, pain-points, and behaviour and to improve the user experience of their products. My key responsibilities include - - Collaborating with global stakeholders including product managers and designers, co-researchers, and field teams to manage end-to-end facilitation of qualitative research projects - Conducting fast-paced rapid evaluation and concept testing projects as well as long- term exploratory & foundational studies - Moderating in-person and remote in-depth interviews, FGDs, diary studies, and usability tests to uncover users' mental models, behaviours, pain-points, and needs - Synthesizing data and delivering actionable insights in the form of comprehensive reports and strategic presentations to key stakeholders to drive high-impact business decisions Methodologies: In-depth interview, contextual inquiry, cultural immersion, FGDs, diary studies, usability testing, co creative workshops, desk research, competitive benchmarking, heuristic evaluation, empathy mapping, affinity mapping, user journey mapping etc. Show less

Co-Founder

• Nov 2020 - Present

Creative Strategist

• Jun 2019 - Oct 2020

As a creative strategist, I conceptualized product launches, installations, experiential events, and digital campaigns for global brands like Google, Facebook, Instagram, Land Rover, Skoda, Audi, and Estee Lauder. My job responsibilities included: - Conducting in-depth brand research to develop innovative and actionable creative plans for clients - Conceptualizing the entire event and developing concept presentations & proposals - Collaborating with design, production, and… Show more As a creative strategist, I conceptualized product launches, installations, experiential events, and digital campaigns for global brands like Google, Facebook, Instagram, Land Rover, Skoda, Audi, and Estee Lauder. My job responsibilities included: - Conducting in-depth brand research to develop innovative and actionable creative plans for clients - Conceptualizing the entire event and developing concept presentations & proposals - Collaborating with design, production, and servicing team to take the concept to the next level and aid in its visualization process and smooth execution Key Projects: Facebook Fuel for India 2021 (UX Design) The Land Rover Defender Launch 2020 (UX Design) Facebook More Together 2020 (Digital Activation) Instagram Experience 2019 (Experience Design) Google for India 2019 (Experience Design) Show less As a creative strategist, I conceptualized product launches, installations, experiential events, and digital campaigns for global brands like Google, Facebook, Instagram, Land Rover, Skoda, Audi, and Estee Lauder. My job responsibilities included: - Conducting in-depth brand research to develop innovative and actionable creative plans for clients - Conceptualizing the entire event and developing concept presentations & proposals - Collaborating with design, production, and… Show more As a creative strategist, I conceptualized product launches, installations, experiential events, and digital campaigns for global brands like Google, Facebook, Instagram, Land Rover, Skoda, Audi, and Estee Lauder. My job responsibilities included: - Conducting in-depth brand research to develop innovative and actionable creative plans for clients - Conceptualizing the entire event and developing concept presentations & proposals - Collaborating with design, production, and servicing team to take the concept to the next level and aid in its visualization process and smooth execution Key Projects: Facebook Fuel for India 2021 (UX Design) The Land Rover Defender Launch 2020 (UX Design) Facebook More Together 2020 (Digital Activation) Instagram Experience 2019 (Experience Design) Google for India 2019 (Experience Design) Show less

Strategy Intern

• Feb 2019 - Apr 2019

As a strategy intern, my role was to support the team in primary & secondary research by designing research methodologies & activities, conducting competition analysis & market research, assisting in user interviews, decoding communication codes in TV ads, and studying consumer behavior. During this internship, I worked closely with the strategy team and honed my skills in design thinking, creative problem solving, design research, & brand strategy. As a strategy intern, my role was to support the team in primary & secondary research by designing research methodologies & activities, conducting competition analysis & market research, assisting in user interviews, decoding communication codes in TV ads, and studying consumer behavior. During this internship, I worked closely with the strategy team and honed my skills in design thinking, creative problem solving, design research, & brand strategy.

Public Relations Intern

• Jan 2018 - Mar 2018

During this internship, I primarily worked on accounts such as DXC Technology, IET and Element14 whilst supporting other accounts such as MathWorks, Oracle HSGBU, Netradyne, Prione and Altigreen as part of the Technology vertical of the organization I also assisted the Social Innovation team on-ground for the Infosys Prize 2018 Presentation Ceremony During this internship, I primarily worked on accounts such as DXC Technology, IET and Element14 whilst supporting other accounts such as MathWorks, Oracle HSGBU, Netradyne, Prione and Altigreen as part of the Technology vertical of the organization I also assisted the Social Innovation team on-ground for the Infosys Prize 2018 Presentation Ceremony

Public Affairs and Communications Intern

• May 2017 - Jun 2017

- Media tracking - Research & analysis - Brand image building & management - Media tracking - Research & analysis - Brand image building & management

Public Relations Intern

• Apr 2017 - May 2017

Worked with clients from media & entertainment, education, banking, and finance sector and helped the team in the following - - Authored articles, press releases, movie highlights, and story pegs - Media tracking - Documentation - Competition analysis - Crisis management strategy Worked with clients from media & entertainment, education, banking, and finance sector and helped the team in the following - - Authored articles, press releases, movie highlights, and story pegs - Media tracking - Documentation - Competition analysis - Crisis management strategy

Reporting Intern

• May 2016 - Jun 2016

Covered the Hindu Summer Camp 2016 and published an article titled - 'PR- a gateway for a good career' in the Hindu's weekly supplement - Education Plus Covered the Hindu Summer Camp 2016 and published an article titled - 'PR- a gateway for a good career' in the Hindu's weekly supplement - Education Plus